Monthly Archives: May 2015
By now, the importance being present in top comparison shopping sites is evident to all sellers whether newbies or the established ones. At the same time, the role that the chosen shopping cart plays in the process of running the online business is also equally evident. However, what really matters for the health of the concerned online business is how well the shopping carts and the comparison shopping platforms are integrated. At present, integration of the leading giants like CS Cart Google Shopping, Volusion Newegg etc hold treasure trove of possibilities when it comes to reaping unlimited visibility and resultant conversions.
The question though is, how far can these possibilities be converted to reality? The solution lies in the process of proper integration of the two spheres. With the achievement of proper integration of store builders / shopping carts with the e commerce / comparison shopping platforms, a route of absolute smoothness is formed which carries the business process from the very beginning to the end without facing any hindrances and obstacles. Right from being visible to the target buyers to the receiving orders and completing the same, just about everything is as good as cake walk.
On the other hand, when the process of integration goes lacking be it in terms of strategies or tools, the results can be just the opposite. Considering the fact that competition is the maximum in comparison sites, faulty integration processes will show quicker results than otherwise. For those who have already gone through the horrors would know how quickly the flow of traffic narrows and how easily the conversions drop to bare minimum. What could otherwise have been a blossoming business can suddenly turn into a gaping void.
More often than not, it is the newbies who face the brunt of poor integration especially when the attempt the process on their own and armed with minimum knowledge. It is safer and more productive to involve professionals for the cause.
At this very moment, there are hundreds and thousands of different sellers who are into offering similar products at different price ranges. The aim of all purchase motivated buyers therefore, is look for the best price options and go for it. The former usually visit different comparative shopping engines while looking for the best products listed displaying the best prices. This means, that if you as a seller, are not present in the comparison shopping sites or have poor shopping engine management skills / approach, you can take it for granted that you will lose out on a massive chunk of potential buyers and eventually fade away in competition in the very near future.
More often than not, new sellers are seen to get embroiled in certain common hurdles that basically arise because of the complexities that have already crept into the evolved world of E commerce. In fact, there may be hundreds of newbies right now who could stand up and ask what shopping engine management is, in the first place. While the fact that there is no time to ease this group into understanding the why’s and wherefores of the process can be off-putting, availability of easy solutions to offer a kick start to the process comes as the ultimate savior.
Basically, approaching reputed e commerce solution providers is all that it takes to overcome the hurdles. These providers offer uncompromised solutions that include helping the concerned ventures make quick and applicable data feeds for each shopping engine, customizing strategies to suit the individual interests of the sellers, reporting performance regularly and of course, charging a very affordable fee for the services. Things could actually not get any better than this. Regular interaction with the professionals again, can enlighten the concerned sellers about the entirety of the management process while learning its practical applications.
The world of e commerce may hold a whole lot of potential for people with a vision, but it is certainly not accommodative of competition. In fact, one will not be entirely wrong to say that the digital selling platforms are hostile grounds that can become very unforgiving at times. This basically screams out to newbies to be very careful about where they tread and how because the slightest and even the most insignificant slips can cause startup ventures to plummet in seconds. Among the other aspects that need to be kept under thorough vigilance, the matter of infallible shopping engine feed management comes up first.
In very simple words, how you as a seller introduce your products is critical when it comes to winning end buyers. Prospective buyers rather, purchase motivated buyers will approach your products depending upon how you have introduced the same. It is imperative in this respect to ensure that the data you fill in is complete in every way possible. From the name to the contents to the size and utility, everything should be spelt out in crisp, clear and comprehensive words. Many times, top e commerce platforms and comparison sites spell out their feed pattern to the enthusiastic sellers which make things easier.
The happy state of affairs though, last only till it is time to act on the excesses. Introductions and announcements of offers and discounts, introducing new products etc can claim the better of any layman strategies. In fact, losses caused to ventures through mismanagement of shopping engine feed are nothing new. The easiest route to achieve unquestionable relief from this issue is to approach professional e commerce marketing solution providers and request their guidance in the matter. Softwares available with these geniuses can be the ultimate tools to conquer feed management per se.
While multichannel e commerce offers a world of opportunities to sellers and entrepreneurs when it comes to growing and prospering, it also brings with it truckloads of enhanced work load. Basically, in multichannel selling, what needs to be done in one e commerce platform gets repeated over and over again in infinite other platforms till all the sites in which the concerned seller is present or wishes to establish presence gets covered. Yes, this is just as tedious and time consuming as it sounds. Among all the other obstacles and hindrances that are inherent in the process of multichannel retailing, shopping feed management is perhaps the most important.
Feed management refers to just about everything involved in creating and uploading the details of the products that are sold by the concerned retailers. A seller can have anywhere from a few odd products to hundreds and even thousands of different items under their banner. As is very obvious, the process of feed management gets tougher as the number of products increases. The matter does not just end here. There are times when the sellers wish to introduce discounts and rebates on individual products in their store and thus require the information to flash on each and every platform of e commerce and comparison site where they may be present.
All this chaos and more can rattle the confidence of not just the newbies but the established and more experienced sellers as well. In fact, many have already felt the brunt of mismanagement and poorly conceived strategies as well as tools to address the situation. The solution to experiencing the better side of shopping feed management however, can be wrapped up in 3 simple words … ‘feed management software’. These softwares basically allow the users to manage their feed through infinite different e commerce and comparison shopping platforms through one single user interface.
In very simple words, sellers will have to enter the data only once and the software will upload the feed in the different sites according to their individual requirements in no more than a click of a button. Things cannot get any easier than this!