Google Product Feed Management Best Approach

Google Shopping is one of the most competitive comparison shopping platforms of this decade. This platform has been responsible for building fortunes for many vendors irrespective of their sizes and level of establishment. Once setting foot in Google Shopping, sellers can be assured that there will be an instant increase in the flow of traffic to their stores and the conversion rate will also increase manifold. However, even though Google Shopping assures a very bright future to participating merchants, it is expected that the merchants adhere to the basic requirements established by this platform as far as set up and everyday operations is concerned.

A whole lot depends upon how merchants manage their Google product feed. Google Shopping is extremely particular about its product feed guidelines and expects merchants to follow the same without fail. Perfection in product feed management allows the merchants to remain in the top of the searches, gain an edge in conversions and drive maximum traffic towards the site. Considering the pace at which this platform functions, making a manual approach towards this end can cost the merchants their future. The simplest thing to do is to use feed management softwares / tools preferably from quality e commerce solution providers.

The feed management softwares are structured to export product feed from the merchant’s website to Google Shopping while being compliant of the requirements stated by the platform. This not only makes the process as easy as a matter of seconds but also ensures flawlessness and immunity from human errors that can otherwise be fatal. Product feed management systems also get a boost with proper integration of the concerned shopping carts with the platform. Say for example, if a certain merchant is powered by Magento, initiating and completing Magento Google Shopping integration is sure to add punch to flawless feed management.


About ChannelSale

Get assistance from ChannelSale for automated product listing, multi-channel ecommerce marketing program, optimizing and management of the product inventory data feed and much more.

Posted on December 19, 2015, in ChannelSale Software Solutions, Google product feed, magento google shopping and tagged , . Bookmark the permalink. Leave a comment.

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