Monthly Archives: February 2016
Owning an eBay store has not been a cakewalk for serious eBay sellers. There was a time when merely the store presence could assure traffic and profits. But all thanks to the ever changing nature of eBay, at this very moment, things have gone way over above and beyond the basics. In simple words, your eBay store needs to possess that sparkle to attract the attention of the target buyers who may be conducting search for similar products in the marketplace. Of late, if your store has not managed to grow as expect nor has it been able to get the desired traffic or conversions, it may be time to pull up your socks and work towards giving the same a well deserved face lift.
It all starts with running a meticulous eye through the appearance of your store from A to Z. From custom pages to keywords, from promotional pages to images, everything needs to be checked for discovering scope for improvement. You can always take a sneak peek at the stores of your competitors and see what is making them sell on eBay with considerable success and dazzle among the purchase motivated crowd. Being motivated by worthy ideas is always good but copying it bit to bit is seldom entertained. Maintaining ingenuity is imperative while designing or redesigning your store and there are no two ways about it.
The next tip to improving your store presence in eBay is to initiate the process of integration. An integrated eBay store is proven to be ahead in terms of competition compared to those that are not integrated or partially integrated. Usage of eBay selling softwares to power essential operative aspects of selling in this marketplace can be a lifesaving decision. For sellers who are not confident about handling the process on their own must seek professional assistance which is available affordably from authentic e commerce solution developers.
The wise words read, “Visibility on internet is everything”; and this is very well true in the today’s e-commerce industry. If you improve your Amazon ranking, your products’ sales number will reach to the moon. But the problem is, as simple as it may sound, optimizing your Amazon listing is lot more complex, and you have to work pretty hard to get better ranking- on Amazon itself, as well as on Google.
Internet is filled with DIY tips
Assumingly you must have come across heaps of blogs and pages that explains ‘step-by-step’ as to how you can optimize your Amazon product listing, improve your overall rankings, get more exposure in the market, and increase your sales. Some of the most clichéd ones include-
- Stuffing keywords in titles
- Encouraging customers’ reviews or buying reviews (yep, people sell reviews)
- Selling your product at the cheapest price
- Marketing your Amazon store on different platforms for better SEO
- Rooting for paid advertisements or Amazon’s ‘sponsored products’
While all these may work to an extent, these blogs or write-ups usually skip one very important method of improving your sales- automating your Amazon listing; something that big companies use.
Automating Amazon Listings
If you have been selling on Amazon for a while now, you would know that this premier marketplace allows you to list your single or bulk products using API. You can use this API feature to sync your every other marketplaces, webstores and comparison shopping engines with Amazon.
How does it help?
Being on many marketplaces and shopping engines will not-so-secretly increase your visibility and improve your ranking on the Search Engine Result Page (SERP); plus it will also provides your potential customers ample of choices to ease up their buying process. But the challenge here is that doing this- being everywhere (selling on multiple channels)- takes up your hours and considerable amount of energy that you should have otherwise spent on improving or making your products. And this is where using API comes in; and this is where using Amazon listing software comes in.
Using Amazon API (or AWS) features via Channel Sale
Amazon listing software optimizes your Amazon as well as Search Engine visibility effectively. You get a single user-friendly interface to manage multiple channels quite easily; from updating the products and their descriptions to handling the inventories and shipping process (FBA, as well as any third-party). Or to put it in simple words, such software is the ultimate hootsuite of e-commerce industry- a must have for every online vendor.
Amazon Listings come with a range of regulations, restrictions and challenges that this prominent retail destination has made very clear with hundreds of pointers on multiple, long Terms & Conditions’ pages. But supposedly, if you are like the majority, you would have care less about actually reading them all when signing up. Blindly ticking that ‘Yes, I have read…’ tab- we’ve all been there.
But the problem is, unlike any other e-commerce websites, Amazon is pretty serious about its Terms and Conditions and people who don’t comply with them; after all that’s how it has become the biggest online retail destination in the world. This makes it very important for the online vendors to read their instructions and terms and not violate them; else one of these can happen-
- You can get your listings cancel.
- Your listing privileges will be limited or suspended.
- Your listing privileges will be removed as a whole.
But there lies another problem. Even if you are well informed about Amazon’s listing regulations and following instructions, you cannot guarantee that there isn’t any room for mistakes; mistakes that won’t lead to the cancellation of your Amazon listing privileges. This is where Amazon listing software comes in handy.
Listing is more than just about… listing
Amazon listing, unlike believed by many rookies, is much more than just adding products blindly. A lot needs to be taken care of even within the limited numbers of tasks like writing products’ title and description sensibly for better ranking on Search Engine and for better conversion rate; not exceeding the characters’ number cap; listing them under the right categories and sub-categories and much more. All these can be quite a hassle; even more if you’re selling many types of products and on multiple platforms.
Amazon Listing Software Can Do Much More
These Amazon listing software help you manage all your product listings from a single platform; plus they also automate your inventory updates, making sure there are no errors with oversell and undersell. Additionally, at times when needed, these SaaS (Software as a Service) providers can assist you personally to make your tasks even simpler and more efficient.
Aside from that, this software also offers an easy multi-channel integration where you can sync multiple marketplaces, comparison shopping engines and webstores with Amazon. This ease up all your hassle-filled tasks of going to different platforms individually and updating everything manually.
So if you are looking to make more sales, and willing to go up from being a rookie to a pro on this giant marketplace, you should definitely use these easy-to-use Amazon listing software.