Monthly Archives: April 2016
Here’s the naked truth about seller central… it comes with its share of flaws. It is simply not a miracle cure to all Amazon selling hassles, although it is one of the best and the most unique seller support solutions that e commerce enthusiasts can possibly avail. All self motivated sellers have to start by creating Amazon seller central accounts which is often not a very difficult thing to do. Difficulties usually arise when the enthusiasts’ realize that this is certainly not an all inclusive solution for growth. In fact, Amazon may have been a little partial while distributing advantages between the seller and the vendor central to favor one over the other in terms that are wholly ad solely favorable to Amazon.
Say for example, in Vendor Central, Amazon own complete responsibility for the sellers’ inventory. Therefore, the marketplace is always in a rush to move the inventory faster for quicker profits. This is also the reason why certain sale boosting features like allowing A+ content in listing, allowing access to Amazon Prime Pantry and Vine as well as automated handling of returns and refunds is specific to vendor central. In seller central it is the opposite and access to sale these sale boosters are not available. This is rightly counted as a retarding factor as far as sale and exposure of the seller central users are concerned.
This however, does not mean that the seller central users have to lag behind and accept this discrimination with folded hands. With the assistance of Amazon seller central support solutions, the former can actually bridge the difference and perform with equal impact. These solutions that are usually available in the form of tools, softwares and plug-ins are power packed with various features including improvement in listing quality, automating return handling, enabling EDI (electronic data exchange) and many more for magento, volusion or Shopify Amazon integration. While these solutions may cost a little, the ROI is good enough to motivate the sellers to make the leap.
Most Amazon sellers are seen to harbor a kind of blindness when it comes to accepting the fact that the Amazon seller central comes with its share of drawbacks. Being one of the most magical seller solutions that any top performing marketplace could ever come up with, sellers seem to have made peace with the fact that the flip side to this otherwise all inclusive deal can be comfortably overlooked. However, when it comes to maximizing performance in this marketplace, there can be no loopholes left open for possibilities of profits to drain away. Plugging the leakages is essential and this can be done when sellers are aware of the flip side and take measures to counter the same.
Say for example, as far as vendor central is concerned, Amazon holds exclusive rights on the acquired products and this takes the burden of the process of returns and refunds on their own shoulders. The sellers basically have got nothing to do with these hassles. This is not possible in the part of seller central subscribers who may have to get into the muck to deal with the process usually manually. This hassle though can be addressed with the aid and assistance of proper tools, plug-ins and softwares that are designed specifically for the purpose.
Secondly, as compared with vendor central, Amazon seller central does not allow A+ content. A+ content is basically an improved version of content that describes the products better making them more applicable to the interests of the target buyers. This directly contributes to enhancing sale in favor of the vendor central subscribers. However, with the assistance of the right Amazon listing softwares, seller central sellers can make their listed products way more attractive towards the target buyers and gain a massive competitive edge at the end of the day.
Mere listing is not enough. If you wish to beat competition and get maximum hits in favor of your stores in e commerce platforms, you will have to get your data feed optimized to the last word. This is basically a process that involves implementing feed management with focus upon precision on every aspect of feed generation per se that will eventually create avenues for the products of the concerned sellers to gain more exposure among target buyers. This is also one of those processes that is seldom possible without the aid and assistance of automation tools and softwares solutions.
The first and the most important advantage of data feed optimization is with respect to instant improvement of clicks and conversions. New and inexperienced sellers who don’t understand the dynamics, yet have implemented the process of optimization have experienced benefits beyond expectations. Somehow, their products seem to become more visible before target buyers with a surge of orders flowing in through weeks together. This is experienced mostly in top marketplaces like Amazon and eBay where the putting one’s best foot forward is mandatory.
Secondly, it is the matter of disapproval of products that seems to get a fond farewell after initiating proper data feed optimization. The process of optimizing data feed basically identifies any lapse in the manual process of data transfer / upload and corrects the same automatically. More often than not, it is a one click affair. For sellers who carry out proper optimization of their product feed experience an improved return of investment in terms of growth and profits. Using the right optimization tools though is critical in the process.
Multichannel listing softwares in their bare basic forms may not be the best options that can be used for optimization. Users will have to seek tools based on their applicability which may call for determining the suitability of the same with respect to their features. Functionality, scope, price etc. can be mentioned as some of the most critical aspects that determine suitability of the optimization tools.