Monthly Archives: June 2016
Carrying out the process of listing the right way is the key to making products more visible in the face of competition in all top performing platforms like eBay and Amazon. But then, most sellers usually insist that it is always easier said than done. Most of these sellers also agree that they usually run out of ideas when it comes to innovating their listing the organic way especially in Amazon which is surrounded with stringent listing policies to follow. A sense of desperation to get visible as soon as possible has led this lot to fall back on certain hacks that can actually offer short term results.
Keyword stuffing in titles is one of the most popular yet hush-hush Amazon listing strategies that is used for the sake of popping in the first page of search ranking. Here, there titles usually run up from 25 to 50 to even 100 words for that matter which is a massive deviation from the 80 character title that Amazon prefers. These titles are not meant for the buyers to understand the product, but for the search engines to locate the same irrespective of what buyers type in. Basically buyers find the titles confusing and may often choose to not make their purchase. Eventually Amazon comes to know of the trick and suspends the sellers.
Then, it is all about images and descriptions. Certain geniuses try and add promotional ads and discount offers within the images of the products itself thinking that Amazon won’t take note. If the buyers see the product before Amazon does, there is a possibility that the former may make their purchase. However, sadly though, it always happens the other way round. Similarly, sliding in bits and pieces of seller information like website URL etc in the description area may cost these far thinkers with their accounts.
E commerce solution providers who offer high quality integration services be it Magento Amazon or Bigcommerce eBay etc. also offer listing optimization tools for both platforms. Using them can help sellers get the best out of listing without having to face fears of suspension.
Managing inventory in e commerce refers to much more than keeping count of items flowing in and items flowing out. The entirety of the process also includes keeping track of goods that may have been shelved for a very long time and devising ways to move them out preferably in profitable ways. Taking a bird’s eye view of the inventory control process in top e commerce marketplaces like eBay inventory management, new sellers can always pick up a clue or two about how to make the best approach to get the best benefit without having to invest hours every day in the task or too much money on softwares.
Basically, keeping track of three essentials can help in the long run…
To begin with, most newbies often suffer after losing track of their warehouse stock especially when multiple warehouses are in question. They may be in tune with one, but the rest may seem to escape their vigilance. So, choosing software solutions that can integrate with multiple warehouses easily and flawlessly is always called for.
Secondly, integrating inventory systems with listing and order completion systems is more than a must. At all times, sellers must realize that none of these processes are individual and separate. Listing inventory mismatch can cause disastrous outcomes that often includes bulk order cancellations which is not perceived in good terms by eBay or any other top performing platforms for that matter.
Initiating proper integration of all sub systems is a must. E commerce solution providers who offer basic integration services like Bigcommerce Google Shopping, Magento Amazon, Shopify eBay etc can offer assistance in this respect.
Thirdly, inviting poor performing products repeatedly with no strategy to move them out can counter all efforts in enhancing efficiency of inventory management systems per se. If your products don’t move out, if you cannot generate orders, there is no point in having an inventory management system in the first place.
Managing your business in top e commerce marketplaces like eBay can often get a little more expensive than what you may have expected. However, there is a certain group of sellers who have had to quit the platform in order to save themselves from ever mounting losses. Losses in e commerce can be owed to a number of odd reasons, but mismanagement of operations always takes the cake. Sellers who are inexperienced usually fall into a whirlpool of losses before they identify their issues and have it corrected. Those who fail to take corrective measures in time, find it wiser to let go.
If you are one of those eBay store owners who have been experiencing the darker side of the platform as far as tangible gains are concerned, here are the top four reasons where you could have gone wrong…
How much does your warehouse cost?
If you are a store owner, it is possible that you have a mighty inventory that is stocked across a number of warehouses. In these warehouses, you may have products that have been lying around for months without showing any movement, including large and heavy products. Warehouses cost money in terms of how much space your products are occupying and for how long they have been lying there. So, if you have shelved stock it is possible that you are paying rent for space that is gaining no profits.
The Solution – Adding offers and discounts in these items can help increase sale and move them out faster. Using high quality eBay store management tools and inventory control solutions can help you keep in touch with these inventory hassles so that the best steps can be taken at the earliest.
Is your arbitrage game costing you your profits?
If you an arbitrage seller and are serious about making tangible profits with it but have been experiencing losses in its place, it is quite possible that your integration with Amazon could be a little on the ‘blah’ side. Arbitrage is all about price between these two marketplaces where your eBay listed price cannot go below that of Amazon. Wrong or heavily compromised integration can make you lose track of Amazon prices for the listed products making you pay out of your pocket for arbitrage than otherwise.
The Solution – The sooner you come to know of it, the better it will be for your venture. You will need to fix your integration setup as soon as possible with more focus on pricing and repricing tools. there are many quality e commerce solution providers who can offer evolved integration services whether it is the regulars like Amazon Volusion / Magento or Shopify / Bigcommerce / Magento Rakuten etc. or customized arbitrage syncing/
Have you become a victim of regular fraudsters?
Falling victim to fraudsters can do much more than monetary harm. Fraud buyers usually are those who use products and return them for full refunds or buy the products and make fraud payments (which is far worse). In either case eBay is assured to side with the buyers and any issue you pick with the latter will result in you losing your footing with eBay. This can contribute to losses in terms of tangible profits and reputation as well.
The Solution – Using anti fraud softwares can help preventing fake transactions. Trying to identify fraud buyers can be difficult though.
Amazon is crisp clear about its listing policies that the sellers need to follow to the last word. These policies have been designed not just to regulate the movement of sellers in this platform but also to ensure that buyers who visit this marketplace remain Amazon buyers and not get attached to any particular seller and follow them to their individual stores. In very simple words, any Amazon feed
that tends to drive buyers away from the platform to the individual establishments of sellers will be treated as treason and the seller will be made to face severe consequences for the same.
To stay on the safer side, sellers have to do nothing more than stick with the basics. This basically includes…
- Not including temptations in the product titles and descriptions like offers, discounts etc. This is applicable not just for texts, but also for images as well. Watermarking images and adding discounts and offers within the pictures is a crime and is punishable with suspension, and this is something that no sellers should ever have to face.
- Adding .com, .net etc in your business description or anything that directs buyers away from Amazon. You may think that 4 tiny characters lying by the side of the screen would not raise anyone’s doubts, but this is grossly wrong. Amazon takes note of these lapses very meticulously and rewards with penalties that the sellers may never forget.
- Poor quality listing including poor images, bad descriptions, product / image mismatch, product / description mismatch etc along with misleading titles can win the wrath of this marketplace.
The solution usually lies in being very careful and most importantly, aware of the listing policies of Amazon and following it without fail. All top e commerce marketplaces have relevant software systems to assist with these critical processes. Say for example, if you have been using Amazon eBay inventory control solutions, you should also start using the listing solutions at once to remain in the good books of these platforms.