Listing Hacks That Never Work in Amazon
Carrying out the process of listing the right way is the key to making products more visible in the face of competition in all top performing platforms like eBay and Amazon. But then, most sellers usually insist that it is always easier said than done. Most of these sellers also agree that they usually run out of ideas when it comes to innovating their listing the organic way especially in Amazon which is surrounded with stringent listing policies to follow. A sense of desperation to get visible as soon as possible has led this lot to fall back on certain hacks that can actually offer short term results.
Keyword stuffing in titles is one of the most popular yet hush-hush Amazon listing strategies that is used for the sake of popping in the first page of search ranking. Here, there titles usually run up from 25 to 50 to even 100 words for that matter which is a massive deviation from the 80 character title that Amazon prefers. These titles are not meant for the buyers to understand the product, but for the search engines to locate the same irrespective of what buyers type in. Basically buyers find the titles confusing and may often choose to not make their purchase. Eventually Amazon comes to know of the trick and suspends the sellers.
Then, it is all about images and descriptions. Certain geniuses try and add promotional ads and discount offers within the images of the products itself thinking that Amazon won’t take note. If the buyers see the product before Amazon does, there is a possibility that the former may make their purchase. However, sadly though, it always happens the other way round. Similarly, sliding in bits and pieces of seller information like website URL etc in the description area may cost these far thinkers with their accounts.
E commerce solution providers who offer high quality integration services be it Magento Amazon or Bigcommerce eBay etc. also offer listing optimization tools for both platforms. Using them can help sellers get the best out of listing without having to face fears of suspension.