Monthly Archives: July 2016
Multichannel selling has its share of temptations to deal with. While it is true that the promises that come with selling over multiple platforms of sale is way too high, not many can deny that it comes with a flip side as well. Here are some of the common temptations that lead sellers to experience the darker side of multichannel selling that could otherwise have been avoided…
Giving critical softwares a miss
Many sellers often agree that they had made the mistake of giving very important softwares a miss solely because they wanted to save money. These softwares include multichannel listing and inventory management solutions, order completion and tracking solutions etc. This is the first step to landing in the quick sand of operational issues that can actually pull the venture down to non existence. Multichannel selling softwares is a must at all times and no enthusiastic seller should even think of starting without the support of the most suitable options.
Free softwares for anything
Choosing free softwares can often be worse than using no automating softwares at all. Free softwares are often incomplete as far as essential features are concerned and they also lack customer support setup. This is more than enough to cause a crash.
Listing everything everywhere
Many sellers think that listing everything everywhere is the best solution to making profits. For example, many seller believe that if you have a successful running Amazon listing, the same list will perform in the same way everywhere. In very simple words, it is not true. Different platforms of sale are known for different product categories thus inviting different types of visitors who may not be interested in everything you sell.
So, if you import complete listing in every marketplace and comparison shopping platform, you may end up paying for listing that fetches you no money at the end of the day. The temptation to offer your complete spread in every marketplace is thus, the worst among all temptations that could grip you while multichannel selling.
Selling in Newegg has been very promising for many sellers around the world. While it is true that this e commerce platform is still a very long way from walking shoulder to shoulder with Amazon and eBay, no one can deny the fact that it can bring healthy profits when attempted with proper enlightenment. Taking opinions from top performers in this platform, here is a list of essential tips that can help new endeavors to sell on Newegg with greater chances at profits…
- Firstly, sellers of electronics are assured to have an edge in this platform considering the fact that most unique visitors come looking for best deals in this category. The profit margins too are reasonably high in the latter.
- Secondly, Newegg is very meticulous about its selling policies. Not abiding by it can upset the platform, leaving the sellers with a whole lot of explanation to so.
- Thirdly, at all times, shipping has to be perfect. If you don’t ship your orders in 72 hours your order will become void and you will not be paid. So, if you are not powered with a system that can handle quick order processing and shipping, you will lose out on your income.
- Fourthly, your eggs will matter! Buyer rating in Newegg ranges from 1 to 5 eggs; one and two eggs being counted as poor and very poor experiences and 4 to 5 being good and excellent experiences. 3 eggs are counted as ok. Maintaining an average of 3 eggs in reviews and rating is necessary in Newegg. Anywhere below, sellers may have to face a push-down.
- Fifth, integrating Newegg with your shopping cart is more than just necessary. The process is usually the same as Magento eBay integration or Shopify Amazon integration etc. so, it will not be difficult to find e commerce service providers who offer these solutions at best.
There are times when buyers become your worst enemy for whatever reason they deem fit. These are occasions when you receive the nastiest reviews which seem to pour in like acid corroding your image in Amazon like it never existed. At this very moment, there are a number of Amazon sellers who feel trolled after completing a certain order which was not to the liking of the buyers. Complains like the ‘product looks so different on screen, the size charts are flawed, the product is fake’ so on and so forth can claim the sleep of the sellers for no return.
The good news is, there are a few good ways of addressing negative feedback in Amazon and it can help sellers win their footing back without much difficulty…
- Firstly, on reception of a poor review, don’t ever wait for the buyer to render an apology to make you feel better. Address the situation immediately, politely and strictly professionally. Ask for what went wrong with the product or the delivery and determine if any of it was your fault; something that you could have corrected. If they respond which they are assured to, try and make amends immediately. If they don’t, keep pursuing not forgetting to send a hand written mail if necessary.
- Secondly, if it appears that the buyers are being inauthentic about the reviews that they have posted, you can request Amazon to scrap the feedback. If there is anything believable in your favor, Amazon will be fast and effective to remove the review.
- Thirdly, review posted in one platform always stays in that platform only. So, if you are into multichannel selling, be assured that the rest of your presence in the web of e commerce marketplaces will remain mostly unaffected. This should motivate you to carry on with added zeal and fervor.
The King of comparison shopping engines has been known for bestowing its blessings on infinite e commerce sellers and taking their business literally from rags to riches. With proper and compatible presence in this platform, sellers can always expect to increase their sale by 50% if not more within the first few months itself. Green with dollars as this opportunity may seem, it is also very necessary in the part of the latter to strategize well in order to soar over competition and be in the good books of Google Shopping.
For those sticking with regular strategies, it is necessary to reconsider the current plan of action at the earliest. The smallest of details can lead to profitable changes that are only to be cherished later. Here are 3 facts around which many sellers are re-sketching their Google Shopping strategies…
Description may not be as important as you think – Unlike Amazon product feed, descriptions may not be as important in this top comparison shopping site. As many sellers have noticed, even after keeping the descriptions the same product after product, visits and conversions have not suffered at all. However, to be on the safer side, it is always advised to post decent description, but, it may not be worthwhile to lose sleep on the matter.
Include MPN (manufacturer part number) – MPN usually refers to the specific barcode that is existent in all products. It is very necessary to include this code in your listing so that it becomes easier for Google Shopping to locate your products. Google has an index MPN which in a way adds to the cause of optimization.
Optimization is still the king – Thirdly, it is necessary to at all times to have your product titles and images optimized to suit the specifics mentioned by the platform. Not doing so, can push your listing to oblivion.
Feed optimization is one of those critical processes that have been marked as mandatory for all e commerce merchants who wish to gain better visibility in top e commerce marketplaces and comparison shopping platforms. However, not all can manage to land with the best of strategies and the best of practices to make data feed optimization work the desired way. It has been seen in most of the unsuccessful cases that certain mistakes were made over and over again. Basically, staying away from these mistakes can help carry the cause of optimization to newer horizons.
Compromising organic optimization – Organic optimization refers to using legitimate means of feed improvement. Using the right keywords in the titles of the products makes all the difference in the process. However, certain sellers who get a little carried away tend to stuff the titles with keywords till it makes no sense at all to the buyers who may be looking through the product in the first place. Keyword stuffing may make the product instantly visible to the search engines of the platform, but certainly in a bad light. This practice has been warned against particularly while creating eBay Amazon product feed.
Going manual while locating right keywords – Keywords hunting can be a manual process but it is best when tools are used for the purpose. Using softwares for keyword searching is always better because they save time and are more accurate. Going manual with the hope of saving a few dollars on softwares can compromise on time and quality thereby exposing the process to trial and error. No one has time for trial end errors these days in the world of e commerce.
Being lenient with descriptions – While optimizing data feed, a whole lot lies in the descriptions. This is true with marketplaces as well as comparison shopping platforms. Compromising on the quality of descriptions can weaken a product feed by miles.