3 Google Shopping Facts That Should Make You Re-sketch Your Strategies
The King of comparison shopping engines has been known for bestowing its blessings on infinite e commerce sellers and taking their business literally from rags to riches. With proper and compatible presence in this platform, sellers can always expect to increase their sale by 50% if not more within the first few months itself. Green with dollars as this opportunity may seem, it is also very necessary in the part of the latter to strategize well in order to soar over competition and be in the good books of Google Shopping.
For those sticking with regular strategies, it is necessary to reconsider the current plan of action at the earliest. The smallest of details can lead to profitable changes that are only to be cherished later. Here are 3 facts around which many sellers are re-sketching their Google Shopping strategies…
Description may not be as important as you think – Unlike Amazon product feed, descriptions may not be as important in this top comparison shopping site. As many sellers have noticed, even after keeping the descriptions the same product after product, visits and conversions have not suffered at all. However, to be on the safer side, it is always advised to post decent description, but, it may not be worthwhile to lose sleep on the matter.
Include MPN (manufacturer part number) – MPN usually refers to the specific barcode that is existent in all products. It is very necessary to include this code in your listing so that it becomes easier for Google Shopping to locate your products. Google has an index MPN which in a way adds to the cause of optimization.
Optimization is still the king – Thirdly, it is necessary to at all times to have your product titles and images optimized to suit the specifics mentioned by the platform. Not doing so, can push your listing to oblivion.