Monthly Archives: December 2016
When you are selling in top marketplaces like Amazon, your approach to managing inventory can define your route to success or failure. With ever rising competition and ever growing expectations of this marketplace as far as improving purchase experience for buyers is concerned, it is more than just imperative to launch comprehensive plans for Amazon inventory management in the part of all sellers irrespective of their volumes.
For sellers starting new, here is a list of 3 effective guidelines that can help implement successful and effective inventory control in this mega online marketplace…
Stock light in warehouses – never ever start your endeavors in Amazon with an overcrowded warehouse. This is usually done by inexperienced sellers that have been warned about the consequences of staying out of stock for a long time and the vices of over or under selling. However, the consequences of overstocking can directly show in increased warehouse charges for products that may not be selling out at the same pace. The result is overspending and heavily compromised profits.
List properly to aid better movement of inventory – This applies not just to Amazon sellers but to sellers in all top platforms including Jet.com sellers and Walmart marketplace retailers. In very simple words, if you have to make your inventory move at a healthy pace, you will have to list them attractively.
Manage your costs and get A to Z integration – If you are using FBA, there is a possibility that you will stay a little out of tune with your inventory in Amazon. This can often lead to uselessly paying warehouse charges in case you end up with stock that is showing minimum or no movement at all.
To address this issue, you will need to need to implement A to Z Amazon inventory integration with the help of evolved tools and software solutions. While the integration process may call for a little pocket pinch, it is always worth the effort.
eBay is one of the best online marketplaces where collectibles, valuables and most importantly, antiques can be sold for often outstanding gains. There have been tens and hundreds of sellers who have made millions in single transactions by listing scarce valuables in the platform. However, the profitability of the listed antiques usually depends upon the quality of listing and the approach towards auction adopted by the sellers. Here is a small list of tips that can help enthusiastic sellers launch their efforts in this direction successfully…
Start with a low bid – Starting with a low bid and often a ridiculously low bid will attract the attention of maximum number of interested buyers. This will help enhance the worth of the listing many times over.
Focus on title perfection – eBay listing for antiques and other valuables or any other products for that matter has always responded best with well optimized organic titles. From spelling the product name properly to maintaining a readable comprehensive length; everything matters for gaining buyer attention.
Everything depends upon the images – It is true that uploading more than a set number of images can call for additional expenses in eBay. However, if you wish make a sale worth thousands in a single transaction, it is best to upload as many images from as many different angles as possible. This goes a very long way in convincing buyers about the product.
Description should be complete and all inclusive – Every single detail about the antique product should be mentioned comprehensively in the description section. Even if the product has developed a crack or a crevice, the description should be inclusive of this detail.
Add certificates, original boxes or handwritten notes to prove authenticity – This basically applies for all products in all platforms, be it antiques in eBay or make up products and cosmetics in Walmart Sears. Certificates of authenticity enhance the confidence of buyers to make their purchase.
With a dream to make riches that thousands of people launch their Amazon store. Less do they know though, things aren’t as fairytale-esque as the success stories have had them believe. Particularly for the newbies who have less to no clue how to handle things around, selling on Amazon, or any marketplace for that matter, could be a tricky business.
Here are 5 important FAQs that almost always bother the new Amazon sellers-
- How to win Amazon’s Buy Box?
Almost 70 per cent of sales on Amazon are made through Buy Box. These are boxes on products’ detail page ‘where customers can begin the purchasing process by adding items to their shopping carts’. While as coveted as this place is, you have to work to win it. A host of factors is involved here, but there are few ways you can qualify your products for these buy boxes—like pricing your products low, offering competing offers, and getting good reviews.
- Should I go with Fulfillment by Amazon (FBA)?
FBA is what you send your products to the facility of Amazon and let them handle all the backend tasks on your behalf, including logistics, packaging and delivery. There’s a fee that you have to pay for it—and it could be a bit too much factoring your sale and profit margin. So should you go for it depends on a range of factors, like the products you are selling (their utility value and urgency), the shipping charge you’ll have to pay if you’re handling this end yourself, and of course your revenue.
- Can I integrate Amazon store to multi-channel e-commerce software?
Amazon API integration is rather simple. However can you integrate your store – and how easily and smoothly can you do it – depends on the multi-channel e-commerce software you’re going with and the kind of solution it offers. Names like ChannelSale offers seamless integration of all marketplaces, webstores and comparison shopping engines, helping you manage everything from listings to product update from a single destination at no transaction fees and commission; so no more handling Amazon, Walmart market place and more on individual platforms manually. Also, its detailed analytics help you improve your strategy and sales significantly.
- How to get more reviews?
Getting good reviews is the most important thing for the Amazon store owners these days. More and more people today prioritize the experience and satisfaction level of the past customers. So it is essential that you seek good reviews. How? Ask for it! Use emails to encourage your buying customers to review the products, tell them that on social media platforms. And most importantly, reply back to the reviews. Assure people who are complaining and say thank you to those offering good words.
- How do I market my Amazon store?
Just being there isn’t sufficient—you won’t make sales. Marketing your Amazon store is very important. So have a well-defined strategy of how you’re going to reach your target audience, convert them and offer them after-sale service. Of course you’re going to use social media platforms. But also pay attention to Search Engine Optimization (SEO); do keywords research and stuff them in the headlines and product descriptions as and when needed. Also, don’t shy away from paid advertisements; Facebook and Twitter advert programs today has become relatively cheaper with higher conversion almost always guaranteed.
These are 5 important and Frequently Asked Questions of new Amazon store owners.
Today, thousands of people make their full time income from their eBay store. And so many others dream to be in that same triumphant spot. While this giant e-commerce platform has facilitated a lot to make things as easier and smoother for the sellers, hardly does success comes with a single stroke. Deep down, with high market competition (in any and every niche), demanding customers and of course the stress of handling the technical end of your e-shop, things are a tad more complex than what it appears on the surface. Complex, but nothing you can’t deal yourself with few simple ways and tips.
For your eBay success, here are 5 hushed tips that only a handful of sellers who make millions from their eBay store (yes, they exist!) knows and follows-
- Have a blog marketing strategy
Write blog posts on your niche. Describe your products in details, offer experience to your readers, give them reasons to buy your products, tell them why they should buy from you, and talk NOT like a trained salesman but a friend who understand your audience needs. You can use free blogging platforms like Blogger and WordPress (dot com).
- Be more careful when writing product descriptions
The product descriptions are more important than one thinks. It can either make or break the deal. You have to detail your offering, sound convincing and at the same time stick to eBay’s strict product description rules. So, polish-up your writing skill, understand the policies, be crisp and concise, know also about the SEO and look at how other top sellers write. In short, be careful here.
- Spend more time on Facebook
While you should have a decent all-round marketing strategy, spend more time on Facebook in particular. Decide whether you want a fan page, group or a profile; it really depends on the kind of products you’re selling and the future you want for eBay store. Regardless, try to build a good following or community of fans. Communicate with them regularly and address their needs and requirements.
- Have a YouTube channel
Visitors are 73 per cent more likely to buy if the products are accompanied by descriptive videos. So, make video marketing a core part of your strategy and target to have a flourishing YouTube video. You don’t need to master at video editing. It’s all about story telling that talks about your products- use, benefits. With some readily available free online software, you can easily do that.
- Bank on multichannel e-commerce software solution
Handling the backend of your eBay store, all by yourself and all manually, isn’t as straightforward as you might think. Plus, things would be more complex if you’re selling on other platforms as well. Multi-channel e-commerce software solution plays a major role here, making your life easier. It helps handling all the backend work of your store (s) under a single roof, whether eBay listing or Walmartapi integration.
- Be strategic when pricing your products
Pricing is one major aspect that could ruin things for your e-store. So be thoughtful and strategic here. Consider a range of factors like the utility value of your products, the fee paid to eBay, marketing cost, your competitors and so forth. Find a perfect spot on the pricing scale where both you and your customers are convinced. Also, take the discounts you’re going to offer into consideration; products with discount offers are more likely to sell.
These are 5 (+1) simple, specific and less-popular tips to take your eBay store to success. It isn’t simple but it isn’t difficult either. So many people are making making their living off eBay and you can be one of them.
Walmart.com is a massive platform of opportunities for third party e commerce sellers, but there are way too many terms and conditions placed for setup and healthy performance in this marketplace. if you are a Walmart enthusiast, here is a very small list of absolute essentials that you need to follow to determine your suitability with the Walmart marketplace…
- Are you a reseller or brand owner? This question needs to be asked before you make any effort whatsoever, towards this marketplace. Walmart prefers brand owners or category leaders and not resellers or retailers per se. If you are a retailer or reseller, your direct competitor will be Walmart.com itself and it will only be seconds before the platform beats you down. If you are lucky enough, your application will not be accepted in the first place.
- Do you sell luxury brands? Next is the type of products you sell. Walmart thrives on everyday products at lowest prices. So, if you are a luxury brand seller, unless you offer the items in ridiculously low prices, you will not find any visibility in this marketplace at all.
- Do you have Amazon presence? If you are an Amazon seller, Walmart has laid out way too many qualifying factors that you need to take note of very seriously. From order defect rates of less than 1% to offering lowest prices in Walmart.com in comparison with Amazon, the battle could be tough when it comes to managing performance in both marketplaces at the same time. Using Amazon eBay selling softwares can ease the matter to a massive extent as far as price and performance management is concerned. The qualifying criteria though, still need to be maintained.
For all you know, knowing your limits and your scope in this platform can help prevent wasting time in this marketplace than fighting a losing battle with the same.