Monthly Archives: July 2017
Walmart online marketplace is far from beating Amazon in the world of ecommerce, but it is an established fact that 3P sellers are absolutely in love with this new platform of sale. In fact, some have even admitted that including Walmart.com in their multichannel endeavors or switching over completely to this marketplace has been one of the best decisions they have taken for the betterment of their overall growth and revenue enhancement.
Following are 4 reasons why Walmart marketplace Vs Amazon debate usually rests in favor of the former…
Walmart online marketplace is far from the maddening crowd – Amazon is crowded. Being seen even in the fifth page of search results can get extremely trying for sellers especially those that are inexperienced or small. Walmart.com on the other hand is very relaxed in terms of 3P seller count in the platform. Considering the fact that only the cream of the lot can get inducted into the marketplace, the competition is likely to remain low for a long time in the foreseeable future.
Selling structure as well as fees and commissions are comprehensive – Unlike Amazon, Walmart.com is not a complex web of incomprehensive fees and commission structures. This makes the process of staying in tune with profits and productivity easy for sellers in this marketplace.
The route to buy box is simple and approachable – Entities that sell on eBay and Amazon know how tough it could be to win a spot in the respective Buy Boxes in the marketplace. In Walmart, things are as easy as maintaining lowest prices and minimizing shipping costs to scratch.
Integration is easy and affordable – Lastly, integrating with Walmart.com and commencing operations is very easy and affordable for all 3P sellers. This is mostly because the platform has partnered with some of the top ecommerce solution developers that offer readymade integration solutions to speed up the process of setup and go live.
Improving your data feed in Google has to be a constant and frequent endeavor and not a onetime approach. Even if you are an entity that has experienced an impactful start, not making an effort to outdo yourself can lead to losing your ranking / productivity in this ever competitive platform. This is mostly because you may have the slightest idea about other sellers that may be getting inspired with the quality of your Google product feed and following your strategies to the last word.
Besides strategies becoming common and blah in Google within few hand counted seasons, the matter of platform evolution cannot also be denied making it imperative for sellers to ensure improving their feed to match the mood of Google Shopping at all times. Following are 4 easy ways to improve feed in Google that all entities can approach with confidence…
Price is still the king – Almost all online shoppers that visit comparison shopping platforms or click on ads for that matter, take keen interest in lowest prices or, the best deals. Therefore, sellers that make conscious efforts at competitive pricing and re pricing usually maintain high ranking for a prolonged period of time in this platform.
End to end integration is necessary – You have to integrate your Google endeavors with your shopping cart and your current marketplace of presence. Say for example, if you are a Magento powered seller trying to win Google traffic to your Jet.com store, you will have to initiate flawless and end to end Jet.com Magento Google syncing preferably with professional assistance.
Optimization must be carried out – End to end Google product feed optimization is imperative at all times and that too at frequent intervals. This includes optimization of titles, descriptions and images as well.
CPC strategies must be maintained – Lastly, considering the fact that Google is a paid platform, you will have to ensure managing your CPC budget in a way that you don’t run out of funds when you are least expecting, thereby maintaining your ranking for a prolonged period of time.
Listing products manually in each and every platform of online sale can be a very daunting task. Besides claiming hours worth of time every single day, manual listing can also open flood gates of faults and errors that can compromise performance in terms of low or no visibility or being scrapped from the concerned marketplaces without warning.
Multichannel listing softwares are one stop solution to all these listing hassles and more. The purpose of these solutions is to make listing across multiple platforms of sale a one-click affair while ensuring that the process of tracking and improving the listing can be done over one single user interface.
However, the level of benefits you receive from your multichannel listing solutions depends upon how well you choose them. Following is a short 4 step guide that will help you land with the most suitable options…
Check the track record of developers – You must always start by taking a good look at the track records of the software developers. Developers with better reviews, rating and ranking are likely to offer solutions that you will never regret.
Check the numbers of channels the software supports – All multichannel listing softwares are not designed to support all channels of sale. Therefore, you must thorough check if the software support the platforms you are currently present in as well as the platforms that you wish to spread into the near future.
Compatibility with operative systems and marketplaces – All softwares are not compatible with all operative systems or marketplaces. You must thus specify the nature of your operative system to the developer and determine compatibility before integrating with the same. This applies to Amazon seller central subscribers as well.
Features of the software – Lastly, you must check the range of features that the software offers and determine if at all it is worth the price. Your chosen software must possess performance enhancing support features as well like basic optimization benefits, easy pricing management and more.