Google Product Feed Improvement – Tips For Infallibility
Improving your data feed in Google has to be a constant and frequent endeavor and not a onetime approach. Even if you are an entity that has experienced an impactful start, not making an effort to outdo yourself can lead to losing your ranking / productivity in this ever competitive platform. This is mostly because you may have the slightest idea about other sellers that may be getting inspired with the quality of your Google product feed and following your strategies to the last word.
Besides strategies becoming common and blah in Google within few hand counted seasons, the matter of platform evolution cannot also be denied making it imperative for sellers to ensure improving their feed to match the mood of Google Shopping at all times. Following are 4 easy ways to improve feed in Google that all entities can approach with confidence…
Price is still the king – Almost all online shoppers that visit comparison shopping platforms or click on ads for that matter, take keen interest in lowest prices or, the best deals. Therefore, sellers that make conscious efforts at competitive pricing and re pricing usually maintain high ranking for a prolonged period of time in this platform.
End to end integration is necessary – You have to integrate your Google endeavors with your shopping cart and your current marketplace of presence. Say for example, if you are a Magento powered seller trying to win Google traffic to your Jet.com store, you will have to initiate flawless and end to end Jet.com Magento Google syncing preferably with professional assistance.
Optimization must be carried out – End to end Google product feed optimization is imperative at all times and that too at frequent intervals. This includes optimization of titles, descriptions and images as well.
CPC strategies must be maintained – Lastly, considering the fact that Google is a paid platform, you will have to ensure managing your CPC budget in a way that you don’t run out of funds when you are least expecting, thereby maintaining your ranking for a prolonged period of time.