Monthly Archives: August 2017
Fulfillment by Amazon is a genius order fulfillment system that is applicable to all sellers in all marketplaces and not just entities performing in Amazon. The all inclusive seller compatibility of FBA is perhaps one of the greatest boons to the world of e commerce mainly in terms of adding faultlessness to every delivery of every subscriber is concerned. Following are some of the tangible reasons why FBA is expected to retain its popularity among the ecommerce fraternity for years into the foreseeable future…
Firstly, FBA has always been the second name for ease and dependability. On subscribing to FBA, sellers only need to ship their inventory to the warehouses and the rest if taken care of without having to lift a finger. This includes picking, packing, shipping, delivery and even returns if applicable. Sellers with multichannel integrated performance like Netsuite Amazon Jet.com / Walmart etc can also receive instant updates on the status of the order fulfillment.
Secondly, FBA increases scope of business for all sellers in all platforms. Sellers that may have been dreading extending the scope of delivery can do so confidently with FBA. It is true that fees will be applicable; but working out profitable prices can balance out the odds favorably.
Thirdly, FBA integration is easy. Whether Rakuten FBA or eBay FBA or any other marketplaces for that matter, ecommerce solution developers these days have come out with very functional integration solutions that can link the two platforms at the blink of an eye! With perfect end to end integration, sellers will be able to wade through common hassles associated with FBA that mainly include loss of control on inventory, missing out on updates and alerts, mismanagement of fees etc.
Lastly, while buyers may face initial confusion on receiving a parcel from Amazon on ordering from some other marketplace, at the end of the day they will be happy with the services and may leave a good review or two.
Walmart has been a very worthy avenue for Amazon sellers to spread their multichannel endeavors into. However, the marketplace has its share of pros and cons that need to be understood clearly and comprehensively for experiencing a better future in this marketplace.
Following is a glimpse of what selling on Walmart marketplace means to Amazon sellers in an average…
- A unique channel of purchase motivated traffic – Unique visitors in Walmart marketplace is expected to reach a hundred million per month anytime soon. Thus, being a part of Walmart means instant increase in purchase motivated traffic which is the first step to achieving increased revenues.
- Greater growth opportunities – Walmart is a world renowned retail giant and there is no reason why buyers could doubt their quality and effectiveness. Therefore, it will never be wrong to believe that attaining better growth is an instant possibility when adding Walmart to multichannel endeavors.
- Easiest way to remain in high visibility even when Amazon gets tough – Every ecommerce seller is well acquainted with the fact that gaining and maintaining visibility in Amazon is a perpetual struggle, while in Walmart, it is exactly the opposite. In Walmart, competition is very low and the terms for visibility are as simple as maintaining lowest prices and minimal or no shipping or handling costs. Therefore, you can always expect traffic to pour in even if Amazon gets difficult.
On the flipside though, Amazon sellers in Walmart can always expect to be judged very strictly performance wise. Everything from listing to order fulfillment needs to be as good as or better than Amazon. Besides this, price battles between the two marketplaces can pull down profits significantly.
Everything put together, end to end integration with shopping carts and all other marketplaces of presence like Walmart Shopify Amazon Jet.com becomes imperative. This may also call for significant levels of investment in the part of sellers in advanced tools and software solutions for automation cannot be done without.
Google Shopping is a no nonsense comparison shopping platform that that can increase business growth by 50% or more with the blink of an eye. However, understanding this platform and maintaining a successful presence for a prolonged period of time is never an easy task to accomplish. Google Shopping is presently thronging with sellers with hundreds of enthusiasts listed under each product category.
Each of these entities are often seen to place their best foot forward in the direction of gaining and maintaining visibility, making it impossible for newer entities to get an edge in terms of visibility or traffic. For those that wish to make an impactful start though, here are 4 effective steps that are very likely to help…
Integration matters – Always start with integrating the platform with your shopping cart and concerned marketplace of presence. This works phenomenally as far as maintaining operational harmony and effective performance tracking is concerned. Volusion Google Shopping Amazon etc. can be mentioned as example.
Optimization of feed – Nothing is more important in Google Shopping than perfect feed optimization. This includes title optimization with right keywords, effective descriptions, image optimization as well as price optimization, which again happens to be a continuous process.
CPC budget management – Google Shopping is not free. This is one of the reasons why sellers need to be very tactful about how they manage their presence in this platform. Running out of CPC budget will lead to sudden invisibility or even scrapping of listing. Setting a CPC budget and using tools to stay in tack with the same is always advisable.
Call professionals – At present, there are a number of qualified ecommerce professionals that offer end to end Google Shopping solutions that include integration, optimization as well as performance management. These professionals also offer customized solutions suitable for a range of different platforms be it 3D Cart, Rakuten, Walmart, Jet.com etc.
Amazon usually forms the first choice of all new selling entities that wish to create an impactful future in the ecommerce landscape. However, sellers cannot deny the fact that it is quite painful to manage presence in a marketplace that is already thronging with competitors almost all of whom are potent enough to elbow you out even before you gain basic visibility. Very honesty, if you are a new seller trying to make a place in Amazon right now, the amount of hard work that you will have to put in is often terrifying.
On the flipside, considering other promising marketplaces like Jet.com can be a welcome relief. Sellers in fact, have offered their views on selling on Jet Vs Amazon, where the former appears way more attractive to start with than the latter. Here are 4 reasons that support this fact…
Jet.com has low competition – With only 2 years of existence in comparison with over 20 years of Amazon, Jet.com is far from catching up with the competitive commotion. It is thus, a very comfortable platform as far as beating competition is concerned.
Unique visitors are rising by the day – The growth chart of Jet.com has been phenomenal and that too for very obvious reasons. Millions of buyers throng the marketplace every month to avail products in tangibly lesser prices (5% to 15% lesser) in comparison with Amazon. Dynamic pricing and progressive advertising undertaken by the marketplace does the rest.
Anyone can approach Jet.com – Unlike Walmart marketplace sellers that need to qualify a set of strict criterion to get into the marketplace, Jet.com is open for anyone that wishes to sell in the platform. This is therefore, one of the best platforms for new sellers to commence their ecommerce endeavors with than Amazon or eBay.
Lastly, set up and integration in quick, easy and affordable in Jet.com making it a treat for sellers as far as commencing operations productively and faultlessly is concerned.