Ecommerce Feed Management Mistakes You Must Never Fall For


Ecommerce feed management whether for marketplaces or comparison shopping platforms is never easy. There are way too many concerns and considerations that require sellers to gain some experience in the matter before approaching the same. For entities with minimal or no experience in the matter at all, seeking assistance of ecommerce professionals is always a wise decision to make. Following are some of the most common mistakes that sellers make while approaching feed management especially for integrated efforts like Bigcommerce Google Shopping feed control etc…

Forgetting optimization –

Sellers that ignore optimization or keep it for later are often those that never make it anywhere in terms of visibility and ranking in the respective marketplaces / CSEs. Feed optimization is something that should be approached at the very onset to get a good edge in competition. And yes the efforts include image optimization as well.

Underestimating tools and softwares –

Feed management in top marketplaces and CSEs is best approached with the assistance of tools and software solutions. This not only saves time through enhanced automation but also reduces risks of errors and faults to scratch.

Underestimating descriptions –

Many sellers are often seen to focus only on titles while forgetting completely about descriptions. In eBay Amazon listing or even in Walmart.com, Jet.com etc, descriptions matter in every bit when it comes to building purchase motivation in buyers. Therefore, sellers that underestimate descriptions may receive desired clicks but not conversions.

Forgetting to alter pricing with respect to marketplace competition – You may have priced your product competitively once, but if you forget to re price with respect to marketplace competition, you may lose out on visibility and sale significantly. This matters to the last word in platforms like Walmart.com, Amazon and eBay as well. Re pricing is usually a taxing process and is thus best handled with software support.

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About ChannelSale

Get assistance from ChannelSale for automated product listing, multi-channel ecommerce marketing program, optimizing and management of the product inventory data feed and much more.

Posted on August 28, 2017, in Amazon listing, Bigcommerce Google Shopping, ChannelSale Software Solutions and tagged , . Bookmark the permalink. Leave a comment.

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