Monthly Archives: March 2018
Ecommerce softwares and tools can be as good as they claim, but there are times when they end up disappointing users to unforgivable levels. Reports of eBay Amazon listing software malfunctions are not very uncommon these days; however, the reasons for such odds may not always lie with the quality of the softwares or intensions of the providers, but a list of other factors that usually go unnoticed, 4 of which can be listed as follows…
To begin with, even the best of listing tools and softwares can malfunction if they are not compatible with your operative system. While it is true that these days ecommerce solution developers are being very cautious about ensuring that their products are all system compatible, but at the end of the day, inherent loopholes can take a toll on the performance of the same. Therefore, to be on the safer side of things, it is always wise to determine the system requirements of the solutions especially eBay Amazon listing software before signing up for subscription.
Secondly, adding on too many add-on features that don’t seem to blend in can cause the softwares to malfunction. This usually happens if you have chosen inflexible software that is not designed to accommodate other tools / features or if you have chosen poor quality add-on tools / features.
Thirdly, if you have chosen general softwares and not marketplace specific solutions, it is possible that the options would malfunction at some point of time. More compatible the listing softwares are with the marketplaces, lesser the chances of malfunctions would be.
Fourthly, it is imperative that you integrate the chosen softwares with all platforms of presence and your shopping cart solution; eBay Amazon Bigcommerce Jet.com etc can be mentioned as an example. Forgetting integration is one of the primary reasons why just about any seller software can refuse to perform with optimum efficiency.
Are you an eBay Amazon seller that has faced the dilemma of choosing between free and paid selling tools? Here is a crisp guide that is sure to help…
Free tools –
The biggest advantage is that they are free and can be downloaded very easily by anyone anytime.
They do contain basic features that can help sellers manage their daily operations when they start.
They are usually very easy to use, therefore users with minimum experience can approach these tools with maximum confidence.
On the flipside though…
Free Amazon eBay selling tools are known for not being backed by proper customer support especially when obtained from third party providers
They also do not contain updated, evolved and sophisticated features that may be critical for achieving optimum levels of operational efficiency and beating competition at the same time.
They are also very rarely updated; therefore, users need to be on their own guard when it comes to staying in tune with changes and fluctuations in the concerned marketplace.
Paid tools –
Paid tools on the other hand, counter the flipsides of free tools to levels of sheer excellence.
To begin with, they are usually designed with the best of evolved features that are extremely relevant when it comes to maximizing operational harmony, automation or staying ahead in competition.
They are very well supported with customer support services that can be reached very easily for having queries addressed, trouble shooting, installation / integration assistance or any other support for that matter.
They work phenomenally well when it comes to managing integrated multichannel efforts like eBay Shopify Amazon integration etc.
Providers of paid solutions especially 3P providers ensure offering frequent updates to users whether in terms of features or marketplace information. This not only helps sellers stay in tune with the frequent changes in the selling landscape of the concerned marketplaces but also experience their selling tools grow with the growing / changing needs of their business.
The only flipside of paid softwares is the obvious fact that you will have to spend on them with perfect knowledge that higher the quality gets, more your expenses will be.
In eBay and Amazon, buyers can search for relevant products on the basis of reviews and ratings, which has been one of the major reasons why sellers have to shoulder the matter with due seriousness. Reviews and ratings also possess phenomenal power to influence purchase decisions of other potential buyers, making it imperative for latter to ensure generating organic positive reviews at all costs.
However, even with the assistance of the best of Amazon seller software tools, there are times when avoiding negative feedback becomes practically impossible. In the event of such occasions, here are a few effective steps that can be taken to overcome the odds with flair…
- Firstly, never turn a blind eye to these reviews. Ignoring poor reviews can be devastating in many ways. Always ensure replying to the review politely and ask them to state in details what went wrong, very professionally.
- Secondly, do not kick start a fight with the customer even if you know that the review may be inauthentic. Never take recourse to shaming them for posting the reviews in the first place or threaten them with consequences for the same. If you do so, be assured that the marketplace will reward you with suspension.
- Thirdly, take the situation as a mini hiccup and offer to replace the product or offer complete refund or both with added purchase benefits. This gesture will go miles in winning the trust of the customer and encourage them to leave a better feedback.
- Lastly, if the customer neither accepts the remedies nor reverts to your communication, you can always request the respective platforms to follow due processes and delete the review. There are a number of Amazon seller tools software solutions that can help with in depth review management, be it in terms of feedback generation or removal.
Ecommerce sellers that are often overenthusiastic about using listing softwares for top marketplaces like Amazon and eBay should be aware of the fact that everything under the sun comes with their fair share of limitations. Being enlightened about these limitations helps sellers understand and use the software solutions wisely more productively. Following are 4 such limitations that are very common in all top eBay and Amazon listing software solutions that will make sellers rethink their strategies while using the same…
No listing software is 100% automated –
100% automation in any software solution is a myth. At the most, the softwares can automate certain core processes like listing import and export, bulk feed improvements etc. But the rest will have to be handled by the sellers themselves, failing which, the entire listing endeavor can crash with devastating outcomes.
They seldom have all possible features –
While it is true that the world of ecommerce is buzzing with innovative features that allow maximizing productivity of listing endeavors to ultimate levels, it is impossible for any one single software to house each and every one of those features. Therefore, sellers will have to choose their solutions wisely an in tune with their requirements.
This is applicable for all ecommerce support solutions including top names like inventory management softwares Shopify / Volusion / Bigcommerce Plug-in and more.
They never guarantee profits or search ranking –
One can say profits and ranking are the side effects of using listing softwares and not direct consequences of the same. The core functions of softwares include improving efficiency in operations by adding the right doses of automation, removing possibilities or errors and faults and most importantly speeding up the process in tune with the temperament of the marketplaces.
You will have to pay a price for the best of softwares; it will seldom come for free –
Lastly, sellers should be aware of the fact that the best of listing softwares are seldom available for free. More features, greater client support and higher innovation quotient can take the prices up by hundreds of dollars.
What is AR in ecommerce?
AR in ecommerce stands for augmented reality. This is basically one of those genius innovations that are intended to bridge the existing gap in online shopping in terms of inability of shoppers to see and feel the items they are about to purchase. With the aid and assistance advanced technology, AR minimizes doubts of buyers about the products listed in the marketplaces, thereby enhancing purchase motivation sans confusions and reducing the possibilities of return requests to scratch.
At this very moment, more and more Amazon eBay listing service providers are focusing on AR compatibility thereby enhancing the chances of all selling entities to maximize their performance in the respective like never before.
How does it matter in eBay Amazon selling?
Sellers that are already using some form of AR services through compatible tools, software solution etc has been seen to gain enhanced visibility and search rankings in as little as a few hand counted weeks. Considering the fact that both of these marketplaces prefer and encourage sellers that offer very high purchase experience to buyers, using AR can be an unquestionable means to bag the best visibility and even the buy box for that matter. Gaining an instant edge in competition is the first and most relevant advantage of AR that no seller can take for granted.
What you need to do about it…
While it is true that the AR is still in the process of further development, sellers can approach reasonable AR solutions from top ecommerce solution developers especially those that offer high quality and evolved integration solutions like Magento Walmart, Shopify Amazon, Bigcommerce eBay and more. Sellers however, are advised to gain proper enlightenment about the nature and scope of AR before approaching the solutions and banking expectations of growth and profits with the same.