3 Ways Online Sellers ‘Waste Money’
Thousands of online sellers use third-party e-commerce solutions like Bigcommerce plugin. But not necessarily do they all get the same rewards. So many of them, even with a limited budget, misguided and clueless, end up wasting their capital. Are you one of them?
Here are 3 ways online sellers waste their money:
1. Marketing without an aim
Not marketing is bad; marketing without a purpose is even worse. Sadly, this is what many online vendors do. They spend irrelevantly on Pay Per Click (PPC) ads, banners, and social media campaigns—all without having a strategic aim. Yes, they want to sell. But just putting up an ad telling people what they offer would never convert. They must have a sales funnel and then strategies positioned properly that ensure marketing effort converts efficiently and quickly. Many sellers, however, don’t have a strategy; they just spend money.
2. Launching multiple storefronts
Yes, having more than one stores can be beneficial. It can help you reach more of your target customers, add to your visibility and spread your brand. However, this bet isn’t always as rewarding. Being a multi-channel seller is extremely hectic. And the return, often, doesn’t match the efforts and investment. Meaning, launching and running multiple stores can end up being a liability for you that doesn’t yield any measurable profit. So, when you’re trying to grow your business, you must be extremely careful and assured about the decision.
3. Investing in bad quality solutions
Having an e-commerce solution by your side is no less than essential today. But then given there are so many third-party party solution providers in the market out there, picking a good quality one is a difficult task. More often than not sellers would end up signing up for wrong e-commerce partner who wouldn’t even provide the base-level features like Shopify eBay integration. They would just eat up the money and not give the promised returns in any form or way. Why do you think experts stress that you must be VERY careful when selecting your e-commerce partners?
These are 3 ways how online sellers waste money. Don’t be one of them. Fix the leakages, boost your productivity and take your business to the next level.