Category Archives: Amazon Listing Software
Walmart can be as kind and benevolent as the sellers want it to be and this goes out especially to newer third party performers who have just commenced their ventures in this promising marketplace. Even as recently as 4 months ago, sellers were seen to breathe a sigh of relief saying that competition is low in Walmart.com which could be the key for them to win maximum visibility, sale and profits without having to try too hard. Or is it?
The reality as it stares at the face today is a little different. Over the past couple of months, competition seems to have gained phenomenal speed keeping pace with which has left otherwise happy sellers huffing and puffing. The latter have finally agreed they need much more to sell on Walmart.com than land up with a list of products and go live. For those who wish to gain or maintain their visibility, strategies have to be based on these 3 listing guidelines…
List popular products –
Sellers that have undergone the trial and error process have been repeatedly warning newer entities to resist bringing the entirety of their listing to this marketplace. Determining the most popular products and including only those in their Walmart.com listing can help streamline operation and inventory management while staying at a safe distance from housing immobile items in warehouses.
Maintain lowest prices –
If you have to sell on Walmart.com, you will have to maintain the lowest prices especially in comparison with other marketplaces where you may be present. A penny higher and you will run the risk of losing your listing to perpetual invisibility.
Use listing softwares –
Just like eBay Amazon listing softwares, listing solutions have also been designed for Walmart.com which can be used for achieving optimum levels of performance in this marketplace. Not using these often lifesaving tools can leave sellers dealing with errors and flaws time and again that can cause unnecessary setbacks in everyday operations.
Multichannel selling has its share of temptations to deal with. While it is true that the promises that come with selling over multiple platforms of sale is way too high, not many can deny that it comes with a flip side as well. Here are some of the common temptations that lead sellers to experience the darker side of multichannel selling that could otherwise have been avoided…
Giving critical softwares a miss
Many sellers often agree that they had made the mistake of giving very important softwares a miss solely because they wanted to save money. These softwares include multichannel listing and inventory management solutions, order completion and tracking solutions etc. This is the first step to landing in the quick sand of operational issues that can actually pull the venture down to non existence. Multichannel selling softwares is a must at all times and no enthusiastic seller should even think of starting without the support of the most suitable options.
Free softwares for anything
Choosing free softwares can often be worse than using no automating softwares at all. Free softwares are often incomplete as far as essential features are concerned and they also lack customer support setup. This is more than enough to cause a crash.
Listing everything everywhere
Many sellers think that listing everything everywhere is the best solution to making profits. For example, many seller believe that if you have a successful running Amazon listing, the same list will perform in the same way everywhere. In very simple words, it is not true. Different platforms of sale are known for different product categories thus inviting different types of visitors who may not be interested in everything you sell.
So, if you import complete listing in every marketplace and comparison shopping platform, you may end up paying for listing that fetches you no money at the end of the day. The temptation to offer your complete spread in every marketplace is thus, the worst among all temptations that could grip you while multichannel selling.
Carrying out the process of listing the right way is the key to making products more visible in the face of competition in all top performing platforms like eBay and Amazon. But then, most sellers usually insist that it is always easier said than done. Most of these sellers also agree that they usually run out of ideas when it comes to innovating their listing the organic way especially in Amazon which is surrounded with stringent listing policies to follow. A sense of desperation to get visible as soon as possible has led this lot to fall back on certain hacks that can actually offer short term results.
Keyword stuffing in titles is one of the most popular yet hush-hush Amazon listing strategies that is used for the sake of popping in the first page of search ranking. Here, there titles usually run up from 25 to 50 to even 100 words for that matter which is a massive deviation from the 80 character title that Amazon prefers. These titles are not meant for the buyers to understand the product, but for the search engines to locate the same irrespective of what buyers type in. Basically buyers find the titles confusing and may often choose to not make their purchase. Eventually Amazon comes to know of the trick and suspends the sellers.
Then, it is all about images and descriptions. Certain geniuses try and add promotional ads and discount offers within the images of the products itself thinking that Amazon won’t take note. If the buyers see the product before Amazon does, there is a possibility that the former may make their purchase. However, sadly though, it always happens the other way round. Similarly, sliding in bits and pieces of seller information like website URL etc in the description area may cost these far thinkers with their accounts.
E commerce solution providers who offer high quality integration services be it Magento Amazon or Bigcommerce eBay etc. also offer listing optimization tools for both platforms. Using them can help sellers get the best out of listing without having to face fears of suspension.
Most Amazon sellers are seen to harbor a kind of blindness when it comes to accepting the fact that the Amazon seller central comes with its share of drawbacks. Being one of the most magical seller solutions that any top performing marketplace could ever come up with, sellers seem to have made peace with the fact that the flip side to this otherwise all inclusive deal can be comfortably overlooked. However, when it comes to maximizing performance in this marketplace, there can be no loopholes left open for possibilities of profits to drain away. Plugging the leakages is essential and this can be done when sellers are aware of the flip side and take measures to counter the same.
Say for example, as far as vendor central is concerned, Amazon holds exclusive rights on the acquired products and this takes the burden of the process of returns and refunds on their own shoulders. The sellers basically have got nothing to do with these hassles. This is not possible in the part of seller central subscribers who may have to get into the muck to deal with the process usually manually. This hassle though can be addressed with the aid and assistance of proper tools, plug-ins and softwares that are designed specifically for the purpose.
Secondly, as compared with vendor central, Amazon seller central does not allow A+ content. A+ content is basically an improved version of content that describes the products better making them more applicable to the interests of the target buyers. This directly contributes to enhancing sale in favor of the vendor central subscribers. However, with the assistance of the right Amazon listing softwares, seller central sellers can make their listed products way more attractive towards the target buyers and gain a massive competitive edge at the end of the day.
There is a reason why Amazon is so particular about its listing policies. By now, sellers in this platform have come to understand the importance of abiding by the rules following a chain of unfortunate circumstances that the delinquent parties have sadly experienced. There are two reasons why almost all top marketplaces have their unique listing policies. The first reason is directly favorable for the sellers whose products can gain enhanced discoverability through proper listing in Amazon. The second reason is to improve purchase experience of buyers in this marketplace many times over so that they keep returning for more.
Of the two, Amazon has always been more conscious about the second reason. It has also done its bit in inculcating the fact into all sellers functioning in this platform that any negligence in the process of Amazon listing that contribute to poor shopping experience in the part of the sellers can be dealt with dire consequences. More often than not, improper listing that can affect buyer experience has got everything to do with misleading the latter while making their purchase. Say for example, images not matching with the product title, discounts showcased in the products not actually applied, mentioning wrong quantities of the products etc can be mentioned in this respect.
Such errors can go a very long way in increasing the order defect rate in the part of the sellers which can again spell troubles in many ways than one. Increased order defect rate is one of the scariest hassles that take sellers away from their goals of winning buy box eligibility if not inviting warnings from Amazon in the first place. As far as buyers are concerned, most of them hold Amazon responsible for poor purchase experience than the individual sellers themselves. Wastage of time in the entire process of receiving wrong products, sending the same back and waiting for returns / refunds can be truly annoying which can prevent them from making any further purchases anytime soon.
The wise words read, “Visibility on internet is everything”; and this is very well true in the today’s e-commerce industry. If you improve your Amazon ranking, your products’ sales number will reach to the moon. But the problem is, as simple as it may sound, optimizing your Amazon listing is lot more complex, and you have to work pretty hard to get better ranking- on Amazon itself, as well as on Google.
Internet is filled with DIY tips
Assumingly you must have come across heaps of blogs and pages that explains ‘step-by-step’ as to how you can optimize your Amazon product listing, improve your overall rankings, get more exposure in the market, and increase your sales. Some of the most clichéd ones include-
- Stuffing keywords in titles
- Encouraging customers’ reviews or buying reviews (yep, people sell reviews)
- Selling your product at the cheapest price
- Marketing your Amazon store on different platforms for better SEO
- Rooting for paid advertisements or Amazon’s ‘sponsored products’
While all these may work to an extent, these blogs or write-ups usually skip one very important method of improving your sales- automating your Amazon listing; something that big companies use.
Automating Amazon Listings
If you have been selling on Amazon for a while now, you would know that this premier marketplace allows you to list your single or bulk products using API. You can use this API feature to sync your every other marketplaces, webstores and comparison shopping engines with Amazon.
How does it help?
Being on many marketplaces and shopping engines will not-so-secretly increase your visibility and improve your ranking on the Search Engine Result Page (SERP); plus it will also provides your potential customers ample of choices to ease up their buying process. But the challenge here is that doing this- being everywhere (selling on multiple channels)- takes up your hours and considerable amount of energy that you should have otherwise spent on improving or making your products. And this is where using API comes in; and this is where using Amazon listing software comes in.
Using Amazon API (or AWS) features via Channel Sale
Amazon listing software optimizes your Amazon as well as Search Engine visibility effectively. You get a single user-friendly interface to manage multiple channels quite easily; from updating the products and their descriptions to handling the inventories and shipping process (FBA, as well as any third-party). Or to put it in simple words, such software is the ultimate hootsuite of e-commerce industry- a must have for every online vendor.
Amazon Listings come with a range of regulations, restrictions and challenges that this prominent retail destination has made very clear with hundreds of pointers on multiple, long Terms & Conditions’ pages. But supposedly, if you are like the majority, you would have care less about actually reading them all when signing up. Blindly ticking that ‘Yes, I have read…’ tab- we’ve all been there.
But the problem is, unlike any other e-commerce websites, Amazon is pretty serious about its Terms and Conditions and people who don’t comply with them; after all that’s how it has become the biggest online retail destination in the world. This makes it very important for the online vendors to read their instructions and terms and not violate them; else one of these can happen-
- You can get your listings cancel.
- Your listing privileges will be limited or suspended.
- Your listing privileges will be removed as a whole.
But there lies another problem. Even if you are well informed about Amazon’s listing regulations and following instructions, you cannot guarantee that there isn’t any room for mistakes; mistakes that won’t lead to the cancellation of your Amazon listing privileges. This is where Amazon listing software comes in handy.
Listing is more than just about… listing
Amazon listing, unlike believed by many rookies, is much more than just adding products blindly. A lot needs to be taken care of even within the limited numbers of tasks like writing products’ title and description sensibly for better ranking on Search Engine and for better conversion rate; not exceeding the characters’ number cap; listing them under the right categories and sub-categories and much more. All these can be quite a hassle; even more if you’re selling many types of products and on multiple platforms.
Amazon Listing Software Can Do Much More
These Amazon listing software help you manage all your product listings from a single platform; plus they also automate your inventory updates, making sure there are no errors with oversell and undersell. Additionally, at times when needed, these SaaS (Software as a Service) providers can assist you personally to make your tasks even simpler and more efficient.
Aside from that, this software also offers an easy multi-channel integration where you can sync multiple marketplaces, comparison shopping engines and webstores with Amazon. This ease up all your hassle-filled tasks of going to different platforms individually and updating everything manually.
So if you are looking to make more sales, and willing to go up from being a rookie to a pro on this giant marketplace, you should definitely use these easy-to-use Amazon listing software.
When enthusiastic sellers come to face facts, it becomes amply obvious that selling on Amazon is never a piece of cake. While it is true that possibilities run wild in this one of a kind ecommerce marketplace giant, it is also true that keeping up with the pace of this platform can be back breaking. More often than not, it is the sheer volume of traffic and resultant conversions that gets the better of business both small and big alike.
On other occasions, it is the matter of staying in tune with the specifications of this platform that brings endeavors close to being shown the door. And it all starts with the much intimidating process of listing products in Amazon.
Not being careful with listing has caused many ventures to receive warnings and eventually getting suspended from this platform. To prevent such hassles from consuming your business, the next best thing to do is to bank on high quality Amazon listing software to shoulder the task on your behalf. Basically, it takes nothing more in the part of the business than choosing the most suitable option in the lot and having it integrated with their systems and witness the process of listing emerge from chaos and land into a smooth, seamless and hassle free mode of functioning.
Here is a list of the key features of that ensure such remarkable outcomes…
To begin with, Amazon listing softwares have been fortified to handle voluminous data import and export without failing or faltering and that too by maintaining the specifications mentioned particularly by this platform.
Secondly, many top quality Amazon Selling Software options have the feature of repricing integrated with the solution itself. This helps sellers make the most of proper pricing while uploading their product feed which is directly responsible for giving the former an edge in competition.
Improper management of inventory in Amazon has taken a toll in the growth and profits of many businesses. If you wish to prosper as an e commerce vendor in Amazon, you will be better off focusing the greater part of your attention in managing your Amazon inventory like it is your only lifeline in turbulent waters. As many vendors may have already experienced, Amazon does not entertain inventory goof-ups and is usually not very forgiving if buyers are affected by it.
Say for example, your stock depletes when you are least attentive while the product still shows as available in your listing and buyers place orders for the same which only will have to get cancelled later. In an unfortunate event as this, you may have to face the wrath of the platform in the form of warnings or even an eventual suspension. In very simple words, these are situations which are best when avoided. And when it comes to avoiding inventory issues, the best option you could rely upon is error free automation which can be achieved with the help of high quality softwares.
By now, it is amply clear to all Amazon vendors that performing in the platform without the assistance of Amazon listing or Amazon inventory softwares can be nothing short of a gross mistake. The true advantage of these softwares lie in the fact that they ensure complete and careful automation of the entirety of the inventory management process that helps keeping the concerned merchants abreast with the immediate updates that they need to focus in.
Basically, all that vendors are required to do is find high quality software from dependable providers, have it uploaded with perfection and get going. However, it will benefit to know that there is only so much that softwares can do. After being informed about the necessary changes that need to be made, you will have to pull up your socks and actually do something about it.
Amazon is undeniably one of the most potent store building shopping cart solutions that e commerce sellers can ever experience. However, there are times when that extra boost is required to propel any Amazon powered store to link with and keep in pace with the maddening rush that most top e commerce marketplaces and comparison shopping sites face every single day.
In very simple words, even though Amazon is powered with an array of inbuilt features, it still cannot do it alone as far as covering the spread of opportunities in the world of e commerce platforms is concerned. In order to ensure reaping the better of the two worlds, it is thus, considered wise to rely on the genius of plug-ins.
These little softwares are basically designed to enhance and improve existing features of store / cart solutions or add extra features when power attributes may be lacking. When you choose the right Amazon listing software for your Amazon powered store, here are certain critical advantages that you can enjoy…
Firstly, you can establish instant and effective linking and syncing with hundreds of e commerce marketplaces and comparison shopping sites at the same time. From EBay, Walmart and Rakuten to Google Shopping, Price Grabber, Shopzilla and Nextag, your universe will seem to experience the big bang you may never have imagined before.
Secondly, there are a number of popular Amazon listing softwares that have shown remarkable feat in connecting with infinite affiliate sites. Considering the fact that Affiliate sites are one of the key pillars as far as driving traffic to e stores are concerned, no seller should give them a miss. With the help of plug ins, staying tuned with affiliate sites can be a sheer rewarding joy.
Thirdly, it is not necessary that these super tools come with heavy price tags. Certain reputed third party e commerce solution providers ensure offing some of the best options in affordable / justifiable rates.