Category Archives: Amazon Seller
They say the first sale is always the hardest. And it’s true to its every word. While setting up stores on eBay, Amazon and other marketplaces has become relatively easier today, new vendors still struggle to crack their first sale the way they had initially dreamed of. Some, literally, take months to land their first customer. And it finally dawns on them, things aren’t as picturesque as those success stories have had them believed.
Are you an Amazon seller? Have you just started your online store? Or are you planning to venture this path soon?
Here are 8 winning ways to help you make your first online sales easily—ways that only the top vendors know of-
- Have more than 2 sales channels
The calculation is simple—the more number of sales channels you have, better will be the chances of higher sales. So, instead of being just on Amazon and eBay, be also on other marketplaces and storefronts; of course, this must suit your overall business model and product type. To that, besides offering you higher sales, being on various platforms also provides the convenience to your target customers, which can boost several of your important metrics, including customer loyalty.
- Analyze current market trends
Don’t jump on to making decisions and strategies without first getting your numbers and facts correct. Analyze the current market trends in your niche—the competition level, customers buying habits, their budget, the pricing standards and so forth. Take your time and know all these facts before you rush to make your selling and marketing strategies. Sound decisions always lead to a smoother path ahead; meaning, quick first sale!
- Approach your niche influencers
Contrary to what many believe, approaching and convincing your market influencers is much easier. Of course you need the right approach, your products must be of high value and that you must be ready to face few rejections. Find few popular names in your business niche (who have high social media reach and/or have a blog), approach them from the front, offer them your product sample and let them review it. Some may even ask for money. If your budget allows and there’s higher ROI, go for it.
- Blog about your products
No more is blogging a pass-time for the writers. It has become a significant asset in the marketing world. So start blogging about your online store, products and additional services you’re offering. Host it on your store’s website or use free platforms like Blogger, WordPress and Tumblr. Of course you must get creative here to keep your content interesting and worthy of readers’ time. A blog post, well written with facts and numbers, can significantly influence purchasing decision of the readers.
- Leverage on Social media platforms and forums
Next to blogging, your best marketing avenue is social media platforms, followed by forums. Use Facebook, Twitter, Google Plus, Pinterest and more to reach out your target customers. Spread out the good words about your products and store. Again, be creative. Depending on your business model, Facebook group can be a much better option than Fan Page, LinkedIn might be a better platform than Twitter. So do your research properly and choose your marketing channels accordingly. Open forums/platforms like Reddit, 4Chan and Quora too offer a large pool of potential customers; so don’t overlook them.
- Hype the launch
Even if you’re launching on a small-scale, there are ways you can hype your store, products and get your target audience excited. Press Release is a great way to get the words out in public; of course you need to make this write up exceptional and truly newsy that offers better value to readers’ time. Advertising on Facebook and different platforms, and having a “Coming Soon” webpage are decent ways too to hype the launch.
- Sell on comparison search engines
Many new sellers overlook this but comparison search engines have a great deal of potential to boost your sales, if only you have a decent pricing strategy. Google Shopping and Shopzilla are great platforms that enjoy high monthly traffic. Be competitive and if luck has it, you can make decent amount of sales from here.
- Bank on multi-channel e-commerce solution
Handling all the loose ends of your various online storefronts can be a stressful and time-consuming task. This can affect your own performance and hence your stores’. So instead of managing everything manually, why not bank on the affordable multi-channel e-commerce software solution?! From helping you in product setup and feed optimization to real time inventory management (eBay inventory control and more) and order fulfillment, its centralized platform can help you control everything under single roof, quickly and easily. This will only boost your stores’ overall performance but also make your life much easier.
These are 8 winning ways to make your first online sales quickly and smoothly. Now you know, give your business the right (and grand) start that
If you are human, you are entitled to make your share of mistakes. However, there are times when mistakes are not entertained, and heavy price may have to be paid on being careless or deliberately arrogant about following rules. This is very applicable when it comes to selling in Amazon, the leading e commerce marketplace in the world. In very simple words, making mistakes as you sell on Amazon can cost you your account almost instantly which is why, you will always benefit by being aware about the ‘mistakes to avoid’.
It all starts with respecting the rules on account set up. This basically means that Amazon allows one seller one account only. So, if you deliberately push for more than one account with tricks and hacks preached by scammers, be assured that you will lose that one account that you are legally entitles to.
Secondly, it is the matter of listing that you should be extremely careful about. Listing products not sanctioned by Amazon, adding business website URLs in the product seller information, going outright promotional in product heading etc can be held as disrespecting Amazon listing policies. The end results of being over enthusiastic can cost your account in no time at all.
Thirdly, poor shipping policies that compromise buyer interests can also bring the wrath of Amazon down on the concerned sellers. Shipping hassles leading to late shipping and delivery, bloated costs for shipping etc can make buyers cast negative reviews against the sellers and bad reviews are always taken up by Amazon with strict seriousness.
More often than not, almost all of these mistakes can be addressed with the usage of proper Amazon seller softwares that are designed to make things easier, faster and more error free for sellers. Considering the fact that these softwares are affordable, sellers can use them from the very onset to prevent making mistakes and pursue healthy selling in Amazon.
With a flood of options that are being introducing by the passing years to aid and support selling in top performing marketplaces and comparison sites, it will not really be wrong to keep harping on being ‘careful’ when you as seller, pick your solutions. This applies mainly to Amazon, which still is the most unchallenged leader among all other e commerce marketplaces. The sheer size and bulk of this platform along with the range of product types and seller types that it hosts, makes it imperative for the concerned sellers to choose the most suitable among all other available Amazon seller software to cater to their urgencies with perfection.
However, while it may be true that it is imperative to look into the diversity and suitability of the features in these softwares before approaching them, there are a bunch of features that just about all sellers must aim for without fail. The list always starts with relevant tools and softwares that are dedicated to managing listing and inventory in this platform. It does not really matter if you are massively established seller with thousands of products under your wing or a very small seller with not more than a hundred, commencing with the right inventory and listing support will help you a long way in growing and prospering.
Secondly, not many sellers find it easy to sell on Amazon without being guided by the repricing softwares and tools. For all you know, competitive pricing is all it takes to make an endeavor more alluring to the buyers. If you are not a pro in it already, the repricing softwares will shoulder the task for you with perfection. At the same time, support solutions to track and maintain buyer information, abandoned cart management solution, orders and shipping support can be of lifesaving assistance.
With the economy not looking up still, many people are looking for way to make a good passive income. Selling on Amazon is being found as quite profitable for making additional income from home. However, new sellers without enough experience and know-how about product sales often end up making some basic errors which result in unsatisfied buyers, lower sales and even suspension of accounts in some cases. Read on and find out about the 4 basic mistakes that are often made by Amazon sellers. If you avoid these as a seller Amazon might not take it too kindly.
Give clean and concise titles to each item that you showcase on your listing page on Amazon. Often, sellers tend to stuff their product titles with keywords in order to make them rank better on the search results. Do not include exclamatory words, adjectives or unnecessary information into the titles.
Not keeping Amazon-appropriate photos
The Product Image Requirements section of Amazon clearly mention that all the photos uploaded onto the website should be in focus, kept on a pristine white backdrop and not have any inset images or graphics or any extra text. Many new sellers, especially those habituated to selling on eBay, tend to flout this policy. Amazon follows strict rules about keeping a professional catalog. You can use 3d cart Amazon to make the process easier for yourself.
Entering wrong weights
Many sellers end up entering wrong product weights for the items offered on FBA. FBA or Fulfillment by Amazon is a program that allows sellers to ship various products to the warehouses of Amazon. Once the item is sold, the order is fulfilled or shipped by Amazon. While a new item is entered in the catalog, sellers have to be cautious about properly entering the weight for it. Otherwise, they have to pay additional fees for the product. Many sellers tend to commonly enter wrong weight for the items.
Sending glass containers
There are strict rules in FBA regarding the type of items that can be sent to the fulfillment center of Amazon. Even if you send glass containers, they should not be over 4 ounces and have to be bubble wrapped. The container should also last after a drop test of 3 feet on concrete surface.
Resources may be the gift of God, but technology is the gift of ‘Man’. This is perhaps the reason why imperfections can always be expected to be a part and parcel of it. E commerce vendors who are usually in the lookout for the perfect software solutions to make their tasks in Amazon a one click affair, should also be well versed with this undeniable truth. These are the days when aspects of managing business in Amazon like listing and inventory control are seldom approached without the assistance of the right tools and software solutions.
Most of these impactful gifts of modern science work wonderfully in minimizing the task of the users to bare minimum while at the same time, reducing the risk of errors to literal extinction. Vendors with moderate to very large inventories are the fist to benefit from the same. However, to believe that Amazon inventory or other operational solutions will be complete in every sense of the term can be a little too much to expect. More often than not, even the most feature laden solutions that sport highest compatibility with the respective business can fall a little short in terms of fringe benefits.
Not being careful while choosing the softwares thus, can lead to serious unhappiness in the part of the users once the softwares are installed. Beginners charged with an enthusiasm rush are usually seen to make such errors. Nevertheless, when the shortcomings are experienced, things need to be sorted out as soon as possible. There are 2 probable solutions that can cater to this issue… one is to pack add-ons to the existing Amazon selling software and bridge the gaps and the next one is to change the solution altogether.
Each of these solutions have their pros and cons in terms of investments, time spent in redoing the process and kick starting the procedure all over again. It is necessary to weigh the advantages before any step is taken.
Selling on Amazon can never be a breezy affair if you don’t have intelligent software applications to back up your everyday operations. If you are a newbie with a few days or weeks in this platform, or someone who is yet to take the plunge, be amply warned that making your leap while being completely unarmed with the best available support facilities can land you in serious troubles.
Considering the fact that the voluminous activities in Amazon happen at super speed, you will be expected to stay in pace right from day one failing which, you can get pushed way back in competition. This is a situation that is best when avoided. And if you are wondering how to avoid this situation, the answer lies in Amazon Sellers Softwares.
Basically, the seller softwares for Amazon have been equipped with a host of features that can make your tryst with this platform more profitable and more organized than what you may have expected. In fact, this could be your one and only ticket to ensure steering clear of chronic hassles that can jeopardize your existence in this mega marketplace.
Chronic hassles can come in many forms starting from listing hassles to inventory management problems which happen to be very common with just about any seller whether old or new. This can further escalate to mismanagement of orders and their fulfillment followed by inability to address questionable performance reports. Things can take a turn for the worse if payment issues arise especially in the part of the buyers who can further ensure claiming your peace for a very long time to come.
Amazon sellers softwares can help overcome all this and more to near perfection. All that you need to do is choose your options carefully and have it synced with your system perfectly. The rest is sure to fall in place by itself.
You don’t need to know any special hacks to crack the codes of success in Amazon. All you really need to do is choose a high quality seller software that addresses your needs perfectly and get going. Yes. Things can be as simple as approaching the providers of these solutions, subscribing to the same and have opportunities rolling in your favor. Amazon selling softwares in general have been designed with infinite features that give any business a head start in the overpowering competitive ambience of this platform. And, don’t be too surprised if these solutions cover the A to Z of your business needs.
The first and the most essential service that these softwares perform is the task of automating vital processes of the business which is a must in Amazon. If you have processes like listing / shopping feed management, inventory reports and performance tracking etc automated, you will end up saving hours of your time getting these everyday operations in place and that too with no scope for flaws and errors to creep in any time when you are not too careful.
Secondly, on choosing your Amazon selling softwares wisely, you can also get access to blissfully accurate pricing and repricing tools that are sure to help you gain a competitive edge in this ever expanding marketplace. With this enhanced support, you will have literally nothing to worry about losing a piece of your prospective sale to other sellers thus gaining complete control in winning conversions. Besides this, many seller softwares are additionally characterized with features like keeping and active track of performance metrics, order fulfillment, responding to feedbacks and many more with perfection.
In the part of the sellers, the only hard-work lies in choosing the softwares according to their suitability with the business. Suitability is usually determined by the type or size of the concerned business, the shopping cart solution powering the same etc. Seeking professional assistance in the process of choosing can be a good way to navigate through trial and error hassles.
Are you one of those sellers getting bullied by the speed and eccentrics of Amazon? Fret not, because you are not alone! There are tens and hundreds of sellers around the globe who are still in the process of cracking the codes of Amazon success and that too with no apparent results. Decoding the success route in Amazon though is not as tough as it may seem. All it takes is a deep breath and the will to work in the right direction along with the right guidance to make things take a leap for the better. And to make things more real, let’s keep the word ‘instant’ out of the picture.
Here are some very simple solutions to some of the very common woes faced by Amazon merchants at large…
Operational Errors – This is the first and the most annoying hurdle that thousand of sellers face time and again. This can be anywhere from listing errors to inventory troubles to severe issues in completing the orders successfully. The solution lies in installing Amazon seller software that has been chosen with caution and preferably after reading through the reviews written in favor of the same.
Visibility issues – Many Amazon sellers correctly feel that they are not as visible to the target buyers as their competitors which may be costing them a chunk of their sale. The solution lies in establishing quality Amazon stores, preferably with the assistance of experts. In this case, the results can be instant and that too for the better.
Bidding goof ups – Amazon is all about bidding and of you are not doing it right, it may form a cause for losing prospective customers. The solution lies in seeking refuge with quality tools that assist in the process of bidding. Yes. They are available and they do perform more intelligently than any untrained brain.
Warning from Amazon – if you receive warnings from Amazon and don’t know why; check your listing and find out if you have hosted products that are not acceptable with the site and remove them instantly.
Amazon is a wonderland for buyers and sellers alike. Considering the fact that this ever expanding and ever evolving marketplace is always brimming with opportunities, makes it an ideal destination for all merchants, whether big or small, to establish their presence in the same. The fact that merely being present Amazon is more than enough to generate an avalanche of traffic can never be denied. The fact that conversions and revenue is also likely to witness a sudden surge inspires millions of sellers to start their Amazon endeavors with ample zest and passion.
However, while it may be true that the promises and possibilities of Amazon are farfetched, for an unsuspecting seller Amazon can soon turn into a grave yard if an unenlightened and thoroughly unprepared approach is made towards the endeavor. Basically, one must remember at all times that there are two sides to every coin and Amazon is no different. The fact that there are hurdles to navigate through should not elude the understanding of the vendors. Among the primary concerns is the issue of marketplace fees which is usually very confusing for newbies to understand.
Amazon is not a free marketplace and it does charge a certain percentage of profits from each product sold. So, sellers need to be very careful about how they price their products so that the products remains attractive to the buyers while fetching a profit for the venture even after a chunk of the gains is paid up as marketplace fees. Failing to establish proper prices can land you in an unproductive vicious circle sooner than you may think.
Secondly, you will have to put in your bit to ensure that your business / brand name shines through the name of Amazon. This is mainly because as a marketplace, Amazon or any top site for that matter is more focused on its own image than that of the vendor. Using options that are opened up for the latter to use in order to establish and further their names before buyers is the best option to consider.