Category Archives: Amazon Seller Central
Listing products manually in each and every platform of online sale can be a very daunting task. Besides claiming hours worth of time every single day, manual listing can also open flood gates of faults and errors that can compromise performance in terms of low or no visibility or being scrapped from the concerned marketplaces without warning.
Multichannel listing softwares are one stop solution to all these listing hassles and more. The purpose of these solutions is to make listing across multiple platforms of sale a one-click affair while ensuring that the process of tracking and improving the listing can be done over one single user interface.
However, the level of benefits you receive from your multichannel listing solutions depends upon how well you choose them. Following is a short 4 step guide that will help you land with the most suitable options…
Check the track record of developers – You must always start by taking a good look at the track records of the software developers. Developers with better reviews, rating and ranking are likely to offer solutions that you will never regret.
Check the numbers of channels the software supports – All multichannel listing softwares are not designed to support all channels of sale. Therefore, you must thorough check if the software support the platforms you are currently present in as well as the platforms that you wish to spread into the near future.
Compatibility with operative systems and marketplaces – All softwares are not compatible with all operative systems or marketplaces. You must thus specify the nature of your operative system to the developer and determine compatibility before integrating with the same. This applies to Amazon seller central subscribers as well.
Features of the software – Lastly, you must check the range of features that the software offers and determine if at all it is worth the price. Your chosen software must possess performance enhancing support features as well like basic optimization benefits, easy pricing management and more.
When you become an Amazon seller, you are required to sign up as a seller central subscriber. Basically, this is one of the quickest and smartest ways to get a kick start with business in this otherwise lightning paced platform. The Amazon seller central usually comes with a number of advantages that appear almost complete and nearly all inclusive to the users of the same. The flexibility and accommodative nature of this facility has also reaped applause from global users of the same. Complete control over pricing of the products, flexibility with respect to warehouse inventory, and greater access to customer data as well as comfortable payment frequency can be mentioned in this respect.
Brilliant as this may sound initially, sellers who have been using the seller central for long enough have come face to face with the fact that something somewhere is somehow incomplete. The first realization comes in when the vendor central is held in comparison. The latter is an ‘invite only’ advantage that is extended to certain qualifying merchants who need to give away their inventory rights as well as that of pricing and payments to Amazon. Amazon in turn ensures that the products that they have taken complete responsibility for, sell out faster and that too more profitably. This is perhaps the reason why the benefit of Amazon Vine, Amazon Prime Pantry, A+ content, facility of electronic data exchange compliance as well as automated returns handling has been allowed to the vendor central and not to the seller central users.
Besides this, when it comes to multichannel order management and associated matters, the seller central may not be of any particular use mostly because it is centered in Amazon only and does not spill to include other platforms of sale (which is a little unlike FBA). Basically, there is a sort of give and take as far as the seller central is concerned making the glass ceiling look more prominent to some than the others.
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Here’s the naked truth about seller central… it comes with its share of flaws. It is simply not a miracle cure to all Amazon selling hassles, although it is one of the best and the most unique seller support solutions that e commerce enthusiasts can possibly avail. All self motivated sellers have to start by creating Amazon seller central accounts which is often not a very difficult thing to do. Difficulties usually arise when the enthusiasts’ realize that this is certainly not an all inclusive solution for growth. In fact, Amazon may have been a little partial while distributing advantages between the seller and the vendor central to favor one over the other in terms that are wholly ad solely favorable to Amazon.
Say for example, in Vendor Central, Amazon own complete responsibility for the sellers’ inventory. Therefore, the marketplace is always in a rush to move the inventory faster for quicker profits. This is also the reason why certain sale boosting features like allowing A+ content in listing, allowing access to Amazon Prime Pantry and Vine as well as automated handling of returns and refunds is specific to vendor central. In seller central it is the opposite and access to sale these sale boosters are not available. This is rightly counted as a retarding factor as far as sale and exposure of the seller central users are concerned.
This however, does not mean that the seller central users have to lag behind and accept this discrimination with folded hands. With the assistance of Amazon seller central support solutions, the former can actually bridge the difference and perform with equal impact. These solutions that are usually available in the form of tools, softwares and plug-ins are power packed with various features including improvement in listing quality, automating return handling, enabling EDI (electronic data exchange) and many more for magento, volusion or Shopify Amazon integration. While these solutions may cost a little, the ROI is good enough to motivate the sellers to make the leap.
Most Amazon sellers are seen to harbor a kind of blindness when it comes to accepting the fact that the Amazon seller central comes with its share of drawbacks. Being one of the most magical seller solutions that any top performing marketplace could ever come up with, sellers seem to have made peace with the fact that the flip side to this otherwise all inclusive deal can be comfortably overlooked. However, when it comes to maximizing performance in this marketplace, there can be no loopholes left open for possibilities of profits to drain away. Plugging the leakages is essential and this can be done when sellers are aware of the flip side and take measures to counter the same.
Say for example, as far as vendor central is concerned, Amazon holds exclusive rights on the acquired products and this takes the burden of the process of returns and refunds on their own shoulders. The sellers basically have got nothing to do with these hassles. This is not possible in the part of seller central subscribers who may have to get into the muck to deal with the process usually manually. This hassle though can be addressed with the aid and assistance of proper tools, plug-ins and softwares that are designed specifically for the purpose.
Secondly, as compared with vendor central, Amazon seller central does not allow A+ content. A+ content is basically an improved version of content that describes the products better making them more applicable to the interests of the target buyers. This directly contributes to enhancing sale in favor of the vendor central subscribers. However, with the assistance of the right Amazon listing softwares, seller central sellers can make their listed products way more attractive towards the target buyers and gain a massive competitive edge at the end of the day.
If you are human, you are entitled to make your share of mistakes. However, there are times when mistakes are not entertained, and heavy price may have to be paid on being careless or deliberately arrogant about following rules. This is very applicable when it comes to selling in Amazon, the leading e commerce marketplace in the world. In very simple words, making mistakes as you sell on Amazon can cost you your account almost instantly which is why, you will always benefit by being aware about the ‘mistakes to avoid’.
It all starts with respecting the rules on account set up. This basically means that Amazon allows one seller one account only. So, if you deliberately push for more than one account with tricks and hacks preached by scammers, be assured that you will lose that one account that you are legally entitles to.
Secondly, it is the matter of listing that you should be extremely careful about. Listing products not sanctioned by Amazon, adding business website URLs in the product seller information, going outright promotional in product heading etc can be held as disrespecting Amazon listing policies. The end results of being over enthusiastic can cost your account in no time at all.
Thirdly, poor shipping policies that compromise buyer interests can also bring the wrath of Amazon down on the concerned sellers. Shipping hassles leading to late shipping and delivery, bloated costs for shipping etc can make buyers cast negative reviews against the sellers and bad reviews are always taken up by Amazon with strict seriousness.
More often than not, almost all of these mistakes can be addressed with the usage of proper Amazon seller softwares that are designed to make things easier, faster and more error free for sellers. Considering the fact that these softwares are affordable, sellers can use them from the very onset to prevent making mistakes and pursue healthy selling in Amazon.
With a flood of options that are being introducing by the passing years to aid and support selling in top performing marketplaces and comparison sites, it will not really be wrong to keep harping on being ‘careful’ when you as seller, pick your solutions. This applies mainly to Amazon, which still is the most unchallenged leader among all other e commerce marketplaces. The sheer size and bulk of this platform along with the range of product types and seller types that it hosts, makes it imperative for the concerned sellers to choose the most suitable among all other available Amazon seller software to cater to their urgencies with perfection.
However, while it may be true that it is imperative to look into the diversity and suitability of the features in these softwares before approaching them, there are a bunch of features that just about all sellers must aim for without fail. The list always starts with relevant tools and softwares that are dedicated to managing listing and inventory in this platform. It does not really matter if you are massively established seller with thousands of products under your wing or a very small seller with not more than a hundred, commencing with the right inventory and listing support will help you a long way in growing and prospering.
Secondly, not many sellers find it easy to sell on Amazon without being guided by the repricing softwares and tools. For all you know, competitive pricing is all it takes to make an endeavor more alluring to the buyers. If you are not a pro in it already, the repricing softwares will shoulder the task for you with perfection. At the same time, support solutions to track and maintain buyer information, abandoned cart management solution, orders and shipping support can be of lifesaving assistance.
With the economy not looking up still, many people are looking for way to make a good passive income. Selling on Amazon is being found as quite profitable for making additional income from home. However, new sellers without enough experience and know-how about product sales often end up making some basic errors which result in unsatisfied buyers, lower sales and even suspension of accounts in some cases. Read on and find out about the 4 basic mistakes that are often made by Amazon sellers. If you avoid these as a seller Amazon might not take it too kindly.
Give clean and concise titles to each item that you showcase on your listing page on Amazon. Often, sellers tend to stuff their product titles with keywords in order to make them rank better on the search results. Do not include exclamatory words, adjectives or unnecessary information into the titles.
Not keeping Amazon-appropriate photos
The Product Image Requirements section of Amazon clearly mention that all the photos uploaded onto the website should be in focus, kept on a pristine white backdrop and not have any inset images or graphics or any extra text. Many new sellers, especially those habituated to selling on eBay, tend to flout this policy. Amazon follows strict rules about keeping a professional catalog. You can use 3d cart Amazon to make the process easier for yourself.
Entering wrong weights
Many sellers end up entering wrong product weights for the items offered on FBA. FBA or Fulfillment by Amazon is a program that allows sellers to ship various products to the warehouses of Amazon. Once the item is sold, the order is fulfilled or shipped by Amazon. While a new item is entered in the catalog, sellers have to be cautious about properly entering the weight for it. Otherwise, they have to pay additional fees for the product. Many sellers tend to commonly enter wrong weight for the items.
Sending glass containers
There are strict rules in FBA regarding the type of items that can be sent to the fulfillment center of Amazon. Even if you send glass containers, they should not be over 4 ounces and have to be bubble wrapped. The container should also last after a drop test of 3 feet on concrete surface.