Category Archives: Amazon seller software
As a mean of marketing, Facebook is much more than just about creating a fan page, aiming for more “likes” and blindly pushing your products to everyone. If you’re smart enough, there exist a host of ways and features on this giant social media platform that can boost your Amazon sales—easily and quickly and, that, without burning a hole in your pocket of paid advertisements.
How to be “smart enough”?
Here are 5 ways you can leverage on Facebook to easily increase your Amazon sales-
Create a Facebook page (duh!)
Of course, this is a go-to Facebook marketing way— you create a Facebook fan page. However, there’s much more to it than just setting up a page. So many small and big businesses, even after spending heaps on advertisement, are still struggling with poor conversion. They are not strategic enough. You need to be engaging; you need to understand the ‘pulse’ of your target audience- understand their needs and requirements and then promote your products accordingly.
Bank on Facebook Groups
In recent times, Facebook Group is getting all the attention from the small businesses that it truly deserves. Much more intimate as opposed to Facebook fan page, Groups can be more engaging that always ensures better conversion rate. To that, Facebook itself have introduced a host of features in Groups that makes selling much easier and direct. Just search and join all the relevant Facebook groups and push for your Amazon products thoughtfully.
Approach your niche influencer
Influence marketing, if did the right way, can boost your Amazon sales easily. All you need to do is find your niche influencer (could be a personal account or fan page) and convince them to promote your products. Of course you need to be considerate of a host of factors to ensure the ROI is good; like influencers’ reach, reputation, engagement rate, and pricing.
Use ‘Instant Articles’ to blog
For Amazon sellers – and online vendors as a whole – blogging should be an important part of overall marketing strategy. Facebook’s ‘Instant Article’ feature can be used to write long-form of relevant posts to engage and convert your target audience. It is very cost-effective, and if hit all the chords correctly, these instant articles – that loads much quicker as opposed to tradition blogs – can significantly boost your Amazon sales.
These are 4 ways you can use Facebook to reach your target audience and covert them into buying customers easily.
Make time for Facebook marketing
Of course, aside having a winning strategy, you need to have time for them in the first place. So it is best to rely on third-party Amazon seller software. Today, there exist many top e-commerce software solutions that make product listing, Amazon inventory management and order fulfillment much easier and quicker. Look around and sign up to one of them; cut back your time (and stress) from those little, manual and less-important activities and focus more on marketing.
Over the past decade, Amazon sellers have done their bit in gaining A to Z knowledge about the basics of this platform. How to enter Amazon, how to set up presence in the platform and learning the bare basics of selling by the rules are some of the few that can be mentioned in this respect. What has been making all the difference though, even after abiding by organic selling processes is the extremely high level of competition prevalent in this marketplace. To say that gaining an edge in this cut throat race to ultimate visibility and conversions is at its all time high would not amount to overstating the matter at all.
To rise from all things mediocre and stand out in the crowd at this very juncture may seem impossible, but many Amazon sellers are seen cracking the codes of success with flair. As has been stated by this group of ingenious performers, this edge at success has been made possible by adhering to certain outstanding selling strategies. These strategies are very innovative yet very simple for all to follow. Persistence and hard work with a touch of creativity have been mentioned as the three ingredients that build these speed currents to sure shot success.
To begin with, the march to win buy box eligibility is considered one of the most unprecedented ways to run past competitors in Amazon. While almost everyone is in the race for winning the buy box, it is only select four who are proactive and intelligent about the matter of correct pricing of products that find place in this conversion directing platform. Sellers who know how to make the ‘lowest price’ work in favor of winning the highest sale are the ones who enjoy the lions’ share of exposure. Besides this, strategies that are based on innovative yet organic ways of using promotional tools, automation tools etc are also used by sellers for promoting growth and profits.
If you are human, you are entitled to make your share of mistakes. However, there are times when mistakes are not entertained, and heavy price may have to be paid on being careless or deliberately arrogant about following rules. This is very applicable when it comes to selling in Amazon, the leading e commerce marketplace in the world. In very simple words, making mistakes as you sell on Amazon can cost you your account almost instantly which is why, you will always benefit by being aware about the ‘mistakes to avoid’.
It all starts with respecting the rules on account set up. This basically means that Amazon allows one seller one account only. So, if you deliberately push for more than one account with tricks and hacks preached by scammers, be assured that you will lose that one account that you are legally entitles to.
Secondly, it is the matter of listing that you should be extremely careful about. Listing products not sanctioned by Amazon, adding business website URLs in the product seller information, going outright promotional in product heading etc can be held as disrespecting Amazon listing policies. The end results of being over enthusiastic can cost your account in no time at all.
Thirdly, poor shipping policies that compromise buyer interests can also bring the wrath of Amazon down on the concerned sellers. Shipping hassles leading to late shipping and delivery, bloated costs for shipping etc can make buyers cast negative reviews against the sellers and bad reviews are always taken up by Amazon with strict seriousness.
More often than not, almost all of these mistakes can be addressed with the usage of proper Amazon seller softwares that are designed to make things easier, faster and more error free for sellers. Considering the fact that these softwares are affordable, sellers can use them from the very onset to prevent making mistakes and pursue healthy selling in Amazon.
With a flood of options that are being introducing by the passing years to aid and support selling in top performing marketplaces and comparison sites, it will not really be wrong to keep harping on being ‘careful’ when you as seller, pick your solutions. This applies mainly to Amazon, which still is the most unchallenged leader among all other e commerce marketplaces. The sheer size and bulk of this platform along with the range of product types and seller types that it hosts, makes it imperative for the concerned sellers to choose the most suitable among all other available Amazon seller software to cater to their urgencies with perfection.
However, while it may be true that it is imperative to look into the diversity and suitability of the features in these softwares before approaching them, there are a bunch of features that just about all sellers must aim for without fail. The list always starts with relevant tools and softwares that are dedicated to managing listing and inventory in this platform. It does not really matter if you are massively established seller with thousands of products under your wing or a very small seller with not more than a hundred, commencing with the right inventory and listing support will help you a long way in growing and prospering.
Secondly, not many sellers find it easy to sell on Amazon without being guided by the repricing softwares and tools. For all you know, competitive pricing is all it takes to make an endeavor more alluring to the buyers. If you are not a pro in it already, the repricing softwares will shoulder the task for you with perfection. At the same time, support solutions to track and maintain buyer information, abandoned cart management solution, orders and shipping support can be of lifesaving assistance.
With the economy not looking up still, many people are looking for way to make a good passive income. Selling on Amazon is being found as quite profitable for making additional income from home. However, new sellers without enough experience and know-how about product sales often end up making some basic errors which result in unsatisfied buyers, lower sales and even suspension of accounts in some cases. Read on and find out about the 4 basic mistakes that are often made by Amazon sellers. If you avoid these as a seller Amazon might not take it too kindly.
Give clean and concise titles to each item that you showcase on your listing page on Amazon. Often, sellers tend to stuff their product titles with keywords in order to make them rank better on the search results. Do not include exclamatory words, adjectives or unnecessary information into the titles.
Not keeping Amazon-appropriate photos
The Product Image Requirements section of Amazon clearly mention that all the photos uploaded onto the website should be in focus, kept on a pristine white backdrop and not have any inset images or graphics or any extra text. Many new sellers, especially those habituated to selling on eBay, tend to flout this policy. Amazon follows strict rules about keeping a professional catalog. You can use 3d cart Amazon to make the process easier for yourself.
Entering wrong weights
Many sellers end up entering wrong product weights for the items offered on FBA. FBA or Fulfillment by Amazon is a program that allows sellers to ship various products to the warehouses of Amazon. Once the item is sold, the order is fulfilled or shipped by Amazon. While a new item is entered in the catalog, sellers have to be cautious about properly entering the weight for it. Otherwise, they have to pay additional fees for the product. Many sellers tend to commonly enter wrong weight for the items.
Sending glass containers
There are strict rules in FBA regarding the type of items that can be sent to the fulfillment center of Amazon. Even if you send glass containers, they should not be over 4 ounces and have to be bubble wrapped. The container should also last after a drop test of 3 feet on concrete surface.
Are you one of those sellers getting bullied by the speed and eccentrics of Amazon? Fret not, because you are not alone! There are tens and hundreds of sellers around the globe who are still in the process of cracking the codes of Amazon success and that too with no apparent results. Decoding the success route in Amazon though is not as tough as it may seem. All it takes is a deep breath and the will to work in the right direction along with the right guidance to make things take a leap for the better. And to make things more real, let’s keep the word ‘instant’ out of the picture.
Here are some very simple solutions to some of the very common woes faced by Amazon merchants at large…
Operational Errors – This is the first and the most annoying hurdle that thousand of sellers face time and again. This can be anywhere from listing errors to inventory troubles to severe issues in completing the orders successfully. The solution lies in installing Amazon seller software that has been chosen with caution and preferably after reading through the reviews written in favor of the same.
Visibility issues – Many Amazon sellers correctly feel that they are not as visible to the target buyers as their competitors which may be costing them a chunk of their sale. The solution lies in establishing quality Amazon stores, preferably with the assistance of experts. In this case, the results can be instant and that too for the better.
Bidding goof ups – Amazon is all about bidding and of you are not doing it right, it may form a cause for losing prospective customers. The solution lies in seeking refuge with quality tools that assist in the process of bidding. Yes. They are available and they do perform more intelligently than any untrained brain.
Warning from Amazon – if you receive warnings from Amazon and don’t know why; check your listing and find out if you have hosted products that are not acceptable with the site and remove them instantly.