Category Archives: Bigcommerce Google Shopping
Ecommerce feed management whether for marketplaces or comparison shopping platforms is never easy. There are way too many concerns and considerations that require sellers to gain some experience in the matter before approaching the same. For entities with minimal or no experience in the matter at all, seeking assistance of ecommerce professionals is always a wise decision to make. Following are some of the most common mistakes that sellers make while approaching feed management especially for integrated efforts like Bigcommerce Google Shopping feed control etc…
Forgetting optimization –
Sellers that ignore optimization or keep it for later are often those that never make it anywhere in terms of visibility and ranking in the respective marketplaces / CSEs. Feed optimization is something that should be approached at the very onset to get a good edge in competition. And yes the efforts include image optimization as well.
Underestimating tools and softwares –
Feed management in top marketplaces and CSEs is best approached with the assistance of tools and software solutions. This not only saves time through enhanced automation but also reduces risks of errors and faults to scratch.
Underestimating descriptions –
Many sellers are often seen to focus only on titles while forgetting completely about descriptions. In eBay Amazon listing or even in Walmart.com, Jet.com etc, descriptions matter in every bit when it comes to building purchase motivation in buyers. Therefore, sellers that underestimate descriptions may receive desired clicks but not conversions.
Forgetting to alter pricing with respect to marketplace competition – You may have priced your product competitively once, but if you forget to re price with respect to marketplace competition, you may lose out on visibility and sale significantly. This matters to the last word in platforms like Walmart.com, Amazon and eBay as well. Re pricing is usually a taxing process and is thus best handled with software support.
Walmart has always been very clear about the performance standards that sellers, especially third party sellers need to maintain in this marketplace. The marketplace has also displayed a softer corner for entities especially large multichannel selling entities that prioritize Walmart in comparison with all other marketplaces of their presence.
Inviting traffic from external sources especially platforms like Google Shopping is thus very rewarding as far as being in the good books of Walmart is concerned. Therefore, sellers that have already carried out end to end syncing like Bigcommerce Google Shopping Walmart etc. can experience a set of instant advantages that their fellow competitors may not.
To begin with, integration with top comparison shopping platforms will inherently result in higher inflow of orders. This goes a very long way in maximizing the scope of profit building in the part of sellers most of whom struggle to breakeven with the lowest price axe hanging above their heads. End to end integration ensures that the sellers can maintain the quality of order completions even with a flood of fulfillment to deal with.
Inflowing traffic from top channels instantly results in higher visibility in the marketplace. Improving performance of sellers and attracting buyers to Walmart online marketplace is the key to winning and maintaining a place in the first page of search ranking and even Buy Box for that matter for an indefinite period of time. Basically, proper integration with Google Shopping and similar comparison shopping platforms can result in the creation of a circle of productivity that can literally take sellers from rags to riches.
There are a number of ecommerce solution providers today that excel in offering impenetrable and feature packed syncing solutions for Walmart like Shopify Walmart integration etc at affordable packages, making it possible for any seller to approach this circle of productivity with ease.