Category Archives: Data feed management
What is Data Feed Management?
When you launch yourself in the world of e commerce in a marketplace or comparison shopping platform of your choice, you need to let the products in your stock go live so that target buyers can see them, taken interest in them and eventually place orders for the same. The process of feed-upload in bare basic terms refers to introducing your products in the marketplace with suitable titles, descriptions, images and most importantly, prices. In fact, it will not be wrong to say that it is the quality of your data feed that determines the level of conversions you will experience.
The process of data feed management though, has wider meaning. This involves usage and application of strategies that make their product feed more attractive in comparison with competitors’ feed. Making titles, descriptions, images and prices more compatible with the target buyers forms the most important part of this process.
How to Manage Data Feed for Visible Profits –
Optimize your feed without fail –
This is the first essential aspect of proper feed management. Proper optimization improves visibility of the feed and makes them more compatible with the search engines of the platforms.
The task of optimization and pricing management can be accomplished very easily with the help of software solutions. Using the latter will automate the essential processes that would otherwise have claimed hours of every single day.
Play by the rules of the marketplace comparison shopping site –
Playing by the rules of concerned platform is imperative. Top performing marketplaces like Amazon and eBay are very particular about their data feed policies. Sellers who do not follow the rules are shown the door without second thoughts.
Integrate your cart with the chosen platform of sale –
Integrating your shopping cart with your chosen marketplace is critical when it comes to establishing error free data feed management. For example, if you are a Shopify powered seller performing in Amazon, you will have to carry out Shopify Amazon integration to achieve optimum data feed control.
Comparison shopping engines can be your star ticket to driving maximum traffic to your online shop. Google Shopping, Price Grabber, Shopzilla and many more have been structured to ensure best prices for the shoppers and the best traffic and conversions to the sellers present in these platforms. It has been proven by statistics that mere presence in comparison shopping platforms ensure steep rise in the visibility of the sellers exposing the same to a flood of purchase motivated buyers. What needs to be borne in mind though is the fact that things may not be as easy as it sounds. The root of all success lies in how the concerned sellers manage their data feed in these platforms.
Comparison engines are all about best prices making it imperative for enthusiastic sellers to initiate and implement proper comparison shopping feed management. This is one of those critical processes that can make or break a seller’s ambition of no-nonsense growth and profits through these competitive platforms. Managing feed in these sites at all times need to be flawless with careful attention to the pricing of the products to maintain a competitive edge. The aim of all comparison shopping platforms is to offer the best deals to the buyers; and it is only through the process of proper feed management that sellers can bring their products to spotlight.
It will not be wrong to say that making a manual attempt at data feed management in comparison shopping sites is as good as committing suicide. Usage of softwares and tools dedicated to the cause is more than just imperative. Basically, softwares and tools that are designed to handle feed in comparison shopping platforms ensure automating the process which ensures freeing time in the part of the sellers. They also ensure faultlessness in the process which ensures keeping the sellers in the good books of these platforms.
At the same time, the task of competitive pricing and repricing is also handled robustly by these tools of super intelligence. In all, these tools are the simplest and the most effective solutions to maintaining profitable presence in comparison sites and should thus be used by all growth motivated sellers.
The e-commerce software of Magento allows you to create as well as maintain a storefront online. There is a merchant interface in this platform which consists of varied features and lets you manage an online store with success. There is a premium Enterprise edition as well as a free of cost Community edition. With both editions, you can manage orders, run custom reports, view and edit client profiles and even issue refunds to buyers. Find out how you can issue refunds with the Magento eBay platform.
Access your present orders
Vissit MagentoCommerce.com and sign into your own account. You will find an administrative panel being automatically displayed. Move to the “Sales” tab located on the upper left section of the window of your admin panel. From the drop-down menu, click on the option “Order”. You will find a list of all your present orders being displayed.
Find your order to refund
If you find the process difficult, enlist help from any of the companies offering comparison shopping feed management and other assistive services. If you do not, move through the order list and choose the order you would like to refund. Click on the link “View” that is shown up beside the order. In order to initiate the process of refunding, click on the tab “Credit Memo”. This will produce a credit memo.
Check the number of products to refund
Move down the order page. Check the section for “Items to Refund”. Find the “Qty to Refund” section adjacent to the item that you wish to issue a product refund for. Once you have got the field, enter the number of items to refund. For instance, you need to type in the number “3” in case you will be refunding 3 items. Check the “Return to Stock” field in case the items were given back to the store. Do not check if no returns were made.
Send an email confirmation
Click on the “Email Copy of Credit Memo” option to send a confirmation email automatically to the buyer being refunded. You will be shown a window, where you can adjust the refund further.
Confirm the refund amount
Move to the section “Total Refund” on the window and ensure you are typing in correct refund amount. Once you are sure, click on the tab “Refund” to update invoice and reports automatically. Return to Orders page by pressing the back button.
The importance of managing data feed across single or multiple platforms of sale are critically important in the part of any seller. There is a whole lot that is dependent in feed management including gaining product ranking in the concerned marketplaces and comparison shopping platforms, diverting voluminous traffic to the respective stores and also aiding the improvement of conversion ratio by leaps. So, in a nutshell, compromising or taking a laid back approach at data feed management can cost the sellers a mighty profitable future.
Very often it has been observed that sellers, who make a manual approach to feed control especially when they are spread over many platforms of sale, suffer in terms of losing to competition even if they have worthy and more applicable products to offer to target buyers. Newbies often fall into the trap of going manual or using cheap solutions that are inapplicable to their feed management urgencies solely for the sake of saving on expenses.
The truth is, it does not really cost much in terms of money or efforts to improve feed management like never before. Proper syncing of shopping carts with the concerned marketplaces is one of the easiest ways to improve the process instantly. Say for example, if the seller is powered by CS Cart that is synced perfectly to Amazon, the CS Cart Amazon integrated performance will automatically boost the feed management part.
Usage of multichannel feed management softwares is also highly beneficial and affordable at the same time. These softwares basically ensure exporting data feed from the seller’s website automatically to all the platforms where the seller may be present and that too through a single user interface. Through these softwares, users get to save time, efforts and expenses while enjoying perfect immunity from errors and flaws. Availing these solutions is very easy, although some research on the providers of the same is always advised.