Category Archives: Data feed optimization
What is Data Feed Management?
When you launch yourself in the world of e commerce in a marketplace or comparison shopping platform of your choice, you need to let the products in your stock go live so that target buyers can see them, taken interest in them and eventually place orders for the same. The process of feed-upload in bare basic terms refers to introducing your products in the marketplace with suitable titles, descriptions, images and most importantly, prices. In fact, it will not be wrong to say that it is the quality of your data feed that determines the level of conversions you will experience.
The process of data feed management though, has wider meaning. This involves usage and application of strategies that make their product feed more attractive in comparison with competitors’ feed. Making titles, descriptions, images and prices more compatible with the target buyers forms the most important part of this process.
How to Manage Data Feed for Visible Profits –
Optimize your feed without fail –
This is the first essential aspect of proper feed management. Proper optimization improves visibility of the feed and makes them more compatible with the search engines of the platforms.
The task of optimization and pricing management can be accomplished very easily with the help of software solutions. Using the latter will automate the essential processes that would otherwise have claimed hours of every single day.
Play by the rules of the marketplace comparison shopping site –
Playing by the rules of concerned platform is imperative. Top performing marketplaces like Amazon and eBay are very particular about their data feed policies. Sellers who do not follow the rules are shown the door without second thoughts.
Integrate your cart with the chosen platform of sale –
Integrating your shopping cart with your chosen marketplace is critical when it comes to establishing error free data feed management. For example, if you are a Shopify powered seller performing in Amazon, you will have to carry out Shopify Amazon integration to achieve optimum data feed control.
Mere listing is not enough. If you wish to beat competition and get maximum hits in favor of your stores in e commerce platforms, you will have to get your data feed optimized to the last word. This is basically a process that involves implementing feed management with focus upon precision on every aspect of feed generation per se that will eventually create avenues for the products of the concerned sellers to gain more exposure among target buyers. This is also one of those processes that is seldom possible without the aid and assistance of automation tools and softwares solutions.
The first and the most important advantage of data feed optimization is with respect to instant improvement of clicks and conversions. New and inexperienced sellers who don’t understand the dynamics, yet have implemented the process of optimization have experienced benefits beyond expectations. Somehow, their products seem to become more visible before target buyers with a surge of orders flowing in through weeks together. This is experienced mostly in top marketplaces like Amazon and eBay where the putting one’s best foot forward is mandatory.
Secondly, it is the matter of disapproval of products that seems to get a fond farewell after initiating proper data feed optimization. The process of optimizing data feed basically identifies any lapse in the manual process of data transfer / upload and corrects the same automatically. More often than not, it is a one click affair. For sellers who carry out proper optimization of their product feed experience an improved return of investment in terms of growth and profits. Using the right optimization tools though is critical in the process.
Multichannel listing softwares in their bare basic forms may not be the best options that can be used for optimization. Users will have to seek tools based on their applicability which may call for determining the suitability of the same with respect to their features. Functionality, scope, price etc. can be mentioned as some of the most critical aspects that determine suitability of the optimization tools.