Category Archives: Walmart marketplace
Walmart.com may have opened its doors to third party e commerce performers, but this does not in any way mean that this platform is leniently open to any and every odd seller that walks in with an application. Walmart online marketplace has already been very vocal about its preferences, rendering a massive lot of selling entities completely unsuitable for winning a place in this platform. In fact, here are 3 things about Walmart marketplace that retailers in particular are assured to not like…
Walmart entertains brand owners as compared with retailers –
It is a fact very well understood by now that Walmart.com is more inclined to welcome brand owners and category leaders under its wings. Retailers are thus, its last preference. At present, there is a list of retailers that are still waiting for a response to their applications from this marketplace, some of which may have been posted months ago.
If you are a retailer, your first competitor will be Walmart.com –
Even if the application of a retailer gets accepted, the entity must be well aware of the fact that their first competitor will be Walmart itself. While the outcomes of competing directly with Walmart has not been devastating in any respect, sellers till feel they could have had better ranking and visibility for the amount of effort they are putting in.
If you are not a biggie, your application will not be entertained –
Thirdly, you may have had a fantastic sale history in top performing marketplaces; you may be using some of the best quality support solutions like eBay Amazon listing softwares, order management systems, inventory control solutions etc; but unless you are a midsized or large seller attracting thousands of visitors, there is a fair possibility for your application to be in queue for an indefinite period of time.