Walmart has been a very worthy avenue for Amazon sellers to spread their multichannel endeavors into. However, the marketplace has its share of pros and cons that need to be understood clearly and comprehensively for experiencing a better future in this marketplace.
Following is a glimpse of what selling on Walmart marketplace means to Amazon sellers in an average…
- A unique channel of purchase motivated traffic – Unique visitors in Walmart marketplace is expected to reach a hundred million per month anytime soon. Thus, being a part of Walmart means instant increase in purchase motivated traffic which is the first step to achieving increased revenues.
- Greater growth opportunities – Walmart is a world renowned retail giant and there is no reason why buyers could doubt their quality and effectiveness. Therefore, it will never be wrong to believe that attaining better growth is an instant possibility when adding Walmart to multichannel endeavors.
- Easiest way to remain in high visibility even when Amazon gets tough – Every ecommerce seller is well acquainted with the fact that gaining and maintaining visibility in Amazon is a perpetual struggle, while in Walmart, it is exactly the opposite. In Walmart, competition is very low and the terms for visibility are as simple as maintaining lowest prices and minimal or no shipping or handling costs. Therefore, you can always expect traffic to pour in even if Amazon gets difficult.
On the flipside though, Amazon sellers in Walmart can always expect to be judged very strictly performance wise. Everything from listing to order fulfillment needs to be as good as or better than Amazon. Besides this, price battles between the two marketplaces can pull down profits significantly.
Everything put together, end to end integration with shopping carts and all other marketplaces of presence like Walmart Shopify Amazon Jet.com becomes imperative. This may also call for significant levels of investment in the part of sellers in advanced tools and software solutions for automation cannot be done without.
Google Shopping is a no nonsense comparison shopping platform that that can increase business growth by 50% or more with the blink of an eye. However, understanding this platform and maintaining a successful presence for a prolonged period of time is never an easy task to accomplish. Google Shopping is presently thronging with sellers with hundreds of enthusiasts listed under each product category.
Each of these entities are often seen to place their best foot forward in the direction of gaining and maintaining visibility, making it impossible for newer entities to get an edge in terms of visibility or traffic. For those that wish to make an impactful start though, here are 4 effective steps that are very likely to help…
Integration matters – Always start with integrating the platform with your shopping cart and concerned marketplace of presence. This works phenomenally as far as maintaining operational harmony and effective performance tracking is concerned. Volusion Google Shopping Amazon etc. can be mentioned as example.
Optimization of feed – Nothing is more important in Google Shopping than perfect feed optimization. This includes title optimization with right keywords, effective descriptions, image optimization as well as price optimization, which again happens to be a continuous process.
CPC budget management – Google Shopping is not free. This is one of the reasons why sellers need to be very tactful about how they manage their presence in this platform. Running out of CPC budget will lead to sudden invisibility or even scrapping of listing. Setting a CPC budget and using tools to stay in tack with the same is always advisable.
Call professionals – At present, there are a number of qualified ecommerce professionals that offer end to end Google Shopping solutions that include integration, optimization as well as performance management. These professionals also offer customized solutions suitable for a range of different platforms be it 3D Cart, Rakuten, Walmart, Jet.com etc.
Amazon usually forms the first choice of all new selling entities that wish to create an impactful future in the ecommerce landscape. However, sellers cannot deny the fact that it is quite painful to manage presence in a marketplace that is already thronging with competitors almost all of whom are potent enough to elbow you out even before you gain basic visibility. Very honesty, if you are a new seller trying to make a place in Amazon right now, the amount of hard work that you will have to put in is often terrifying.
On the flipside, considering other promising marketplaces like Jet.com can be a welcome relief. Sellers in fact, have offered their views on selling on Jet Vs Amazon, where the former appears way more attractive to start with than the latter. Here are 4 reasons that support this fact…
Jet.com has low competition – With only 2 years of existence in comparison with over 20 years of Amazon, Jet.com is far from catching up with the competitive commotion. It is thus, a very comfortable platform as far as beating competition is concerned.
Unique visitors are rising by the day – The growth chart of Jet.com has been phenomenal and that too for very obvious reasons. Millions of buyers throng the marketplace every month to avail products in tangibly lesser prices (5% to 15% lesser) in comparison with Amazon. Dynamic pricing and progressive advertising undertaken by the marketplace does the rest.
Anyone can approach Jet.com – Unlike Walmart marketplace sellers that need to qualify a set of strict criterion to get into the marketplace, Jet.com is open for anyone that wishes to sell in the platform. This is therefore, one of the best platforms for new sellers to commence their ecommerce endeavors with than Amazon or eBay.
Lastly, set up and integration in quick, easy and affordable in Jet.com making it a treat for sellers as far as commencing operations productively and faultlessly is concerned.
Walmart online marketplace is far from beating Amazon in the world of ecommerce, but it is an established fact that 3P sellers are absolutely in love with this new platform of sale. In fact, some have even admitted that including Walmart.com in their multichannel endeavors or switching over completely to this marketplace has been one of the best decisions they have taken for the betterment of their overall growth and revenue enhancement.
Following are 4 reasons why Walmart marketplace Vs Amazon debate usually rests in favor of the former…
Walmart online marketplace is far from the maddening crowd – Amazon is crowded. Being seen even in the fifth page of search results can get extremely trying for sellers especially those that are inexperienced or small. Walmart.com on the other hand is very relaxed in terms of 3P seller count in the platform. Considering the fact that only the cream of the lot can get inducted into the marketplace, the competition is likely to remain low for a long time in the foreseeable future.
Selling structure as well as fees and commissions are comprehensive – Unlike Amazon, Walmart.com is not a complex web of incomprehensive fees and commission structures. This makes the process of staying in tune with profits and productivity easy for sellers in this marketplace.
The route to buy box is simple and approachable – Entities that sell on eBay and Amazon know how tough it could be to win a spot in the respective Buy Boxes in the marketplace. In Walmart, things are as easy as maintaining lowest prices and minimizing shipping costs to scratch.
Integration is easy and affordable – Lastly, integrating with Walmart.com and commencing operations is very easy and affordable for all 3P sellers. This is mostly because the platform has partnered with some of the top ecommerce solution developers that offer readymade integration solutions to speed up the process of setup and go live.
Improving your data feed in Google has to be a constant and frequent endeavor and not a onetime approach. Even if you are an entity that has experienced an impactful start, not making an effort to outdo yourself can lead to losing your ranking / productivity in this ever competitive platform. This is mostly because you may have the slightest idea about other sellers that may be getting inspired with the quality of your Google product feed and following your strategies to the last word.
Besides strategies becoming common and blah in Google within few hand counted seasons, the matter of platform evolution cannot also be denied making it imperative for sellers to ensure improving their feed to match the mood of Google Shopping at all times. Following are 4 easy ways to improve feed in Google that all entities can approach with confidence…
Price is still the king – Almost all online shoppers that visit comparison shopping platforms or click on ads for that matter, take keen interest in lowest prices or, the best deals. Therefore, sellers that make conscious efforts at competitive pricing and re pricing usually maintain high ranking for a prolonged period of time in this platform.
End to end integration is necessary – You have to integrate your Google endeavors with your shopping cart and your current marketplace of presence. Say for example, if you are a Magento powered seller trying to win Google traffic to your Jet.com store, you will have to initiate flawless and end to end Jet.com Magento Google syncing preferably with professional assistance.
Optimization must be carried out – End to end Google product feed optimization is imperative at all times and that too at frequent intervals. This includes optimization of titles, descriptions and images as well.
CPC strategies must be maintained – Lastly, considering the fact that Google is a paid platform, you will have to ensure managing your CPC budget in a way that you don’t run out of funds when you are least expecting, thereby maintaining your ranking for a prolonged period of time.
Listing products manually in each and every platform of online sale can be a very daunting task. Besides claiming hours worth of time every single day, manual listing can also open flood gates of faults and errors that can compromise performance in terms of low or no visibility or being scrapped from the concerned marketplaces without warning.
Multichannel listing softwares are one stop solution to all these listing hassles and more. The purpose of these solutions is to make listing across multiple platforms of sale a one-click affair while ensuring that the process of tracking and improving the listing can be done over one single user interface.
However, the level of benefits you receive from your multichannel listing solutions depends upon how well you choose them. Following is a short 4 step guide that will help you land with the most suitable options…
Check the track record of developers – You must always start by taking a good look at the track records of the software developers. Developers with better reviews, rating and ranking are likely to offer solutions that you will never regret.
Check the numbers of channels the software supports – All multichannel listing softwares are not designed to support all channels of sale. Therefore, you must thorough check if the software support the platforms you are currently present in as well as the platforms that you wish to spread into the near future.
Compatibility with operative systems and marketplaces – All softwares are not compatible with all operative systems or marketplaces. You must thus specify the nature of your operative system to the developer and determine compatibility before integrating with the same. This applies to Amazon seller central subscribers as well.
Features of the software – Lastly, you must check the range of features that the software offers and determine if at all it is worth the price. Your chosen software must possess performance enhancing support features as well like basic optimization benefits, easy pricing management and more.
Walmart has always been very clear about the performance standards that sellers, especially third party sellers need to maintain in this marketplace. The marketplace has also displayed a softer corner for entities especially large multichannel selling entities that prioritize Walmart in comparison with all other marketplaces of their presence.
Inviting traffic from external sources especially platforms like Google Shopping is thus very rewarding as far as being in the good books of Walmart is concerned. Therefore, sellers that have already carried out end to end syncing like Bigcommerce Google Shopping Walmart etc. can experience a set of instant advantages that their fellow competitors may not.
To begin with, integration with top comparison shopping platforms will inherently result in higher inflow of orders. This goes a very long way in maximizing the scope of profit building in the part of sellers most of whom struggle to breakeven with the lowest price axe hanging above their heads. End to end integration ensures that the sellers can maintain the quality of order completions even with a flood of fulfillment to deal with.
Inflowing traffic from top channels instantly results in higher visibility in the marketplace. Improving performance of sellers and attracting buyers to Walmart online marketplace is the key to winning and maintaining a place in the first page of search ranking and even Buy Box for that matter for an indefinite period of time. Basically, proper integration with Google Shopping and similar comparison shopping platforms can result in the creation of a circle of productivity that can literally take sellers from rags to riches.
There are a number of ecommerce solution providers today that excel in offering impenetrable and feature packed syncing solutions for Walmart like Shopify Walmart integration etc at affordable packages, making it possible for any seller to approach this circle of productivity with ease.
Walmart online marketplace is not for every third party ecommerce seller that aspires to experience its glory. If you are among the enthusiastic lot that is in the process of gaining entry into this marketplace, here are 4 ways to tell if you even qualify to sell products on Walmart.com or not…
What kind of seller are you – Walmart, unlike Amazon is a marketplace that focuses on a certain variety of products to attract a certain variety of customers. Basically, it is a place for sellers that sell general everyday items at the lowest prices to benefit buyers looking for good quality products at best budget friendly rates. Therefore, if you are a seller of luxury goods and are looking for high profit margins at the very onset, Walmart.com may not be the right place for you.
Your order fulfillment apparatus – Walmart online marketplace takes a very close look at your order completion set up before it allows you entry into the platform. At all times, your fulfillment apparatus is expected to be of very high quality that is equivalent to or better than your setup in other top online marketplaces like Amazon or eBay. Your order defect rates also need to be less than 1%; 0% being more agreeable.
Quality integration like Volusion eBay Amazon Walmart etc. can also play a role in determining how far you will go in Walmart.com.
Your ability to pull in traffic – How far are you planning to go with your traffic driving strategies in favor of Walmart.com? Your ability, apparatus and chosen platforms for traffic pulling matter when you plan to sell products on Walmart.com.
Reviews and ratings – Your selling track record matters in every respect when you apply for a place in this platform. Walmart takes a meticulous look at your performance records in terms of visibility maintenance, buy box presence, order / inventory management reviews and ratings on other marketplaces of presence before giving you the green signal to go ahead in Walmart.
The world of affordable yet super effective solutions for e commerce selling has been ringing with the name of ChannelSale. This young and truly innovative e commerce solution developer has become a household name with thousands of online selling entities stretched through the length and breadth of the world.
As has been pointed out by present users, here are 5 reasons why ChannelSale multichannel selling software solutions can be that one critical addition that can change the course of selling from basic to unquestionably power packed…
Firstly, ChannelSale softwares and tools are known for being packed with highly evolved and futuristic features. This motivated provider insists on ensuring that anything obsolete or any features that may become irrelevant in the very near future are done away with regular updates.
Secondly, evolved and sophisticated as they may be, ChannelSale tools are comprehensive and very easy to use. This makes these softwares highly compatible with newer sellers that may have little or no technical experience.
Thirdly, ChannelSale software solutions are widely recognized for being feature packed yet very light on operative systems. In simple words, they do not take up a whole lot of space or cause the system to hang or collapse when least expected. The included features are condensed to maximize performance without bulking up the operative systems which has catered to the cause of maximizing efficiency in the part of sellers.
Fourthly, ChannelSale solutions are very affordable. At present, the best eBay listing tool from this company is approachable by new and small sellers with lesser budgets as well. in fact, it will not be wrong to say that ChannelSale tools and softwares are the perfect examples of quality-affordability harmony.
Lastly, ChannelSale being a responsible company, offers frequent software updates to all users / clients. This helps the latter stay in tune with the changing moods of the ever evolving ecommerce landscape easily and effectively.
Newegg has been a productive marketplace for any seller to add as an integral part of their e commerce endeavors. While it is true that this online shopping platform is nowhere close to Amazon, eBay or even Walmart.com in terms of ranking, but it certainly plays a role in maximizing traffic and sale in the part of motivated selling entities.
For those that are new to Newegg and wish to boost their performance from day 1, here are 4 selling tips that can help with quick and effective results…
Everything from Newegg inventory to listing management, operational basics form the spine of Newegg performance standards. Sellers that are into multichannel selling need to focus upon their integrated performance with other marketplaces of presence while ensuring that Newegg does not suffer in terms of traffic generation.
Maintaining order completion standards to highest quality – Seller performance in Newegg depends largely on the quality of order fulfillment maintained by the sellers.
As has been specified by the platform, sellers need to ship their orders within 1 to 2 days, failing which, the orders may become void. Higher the void ratio lower the seller performance will be. Using SBN or Shipped by Newegg can also contribute to maintaining high standards of order fulfillment.
Newegg integration is usually easy and effective as Walmart Partner API integration, approaching which can improve seller performance in this marketplace many times over.
Review generation and handling
Newegg takes ratings and reviews posted by buyers very seriously. In fact, seller performance depends to an enormous extent on what buyers have to say about their purchase experience in this marketplace. Generation of positive reviews and dealing with negative reviews very professionally and politely is one of the best ways to be in the good books of Newegg and maintain high raking in this marketplace.