What is AR?
AR stands for ‘augmented reality’, one of the most sought after steps in listing evolution that makes it easy for shoppers to bridge the touch-feel gap that usually exists in online purchases. Augmented reality is usually assisted with a number of value based strategies like short videos etc that help buyers gain better understanding of what to expect from the item they are interested in buying in terms of feel of the material, color, performance and more.
These days, Amazon listing software of higher quality, contain AR features that can assist sellers make the most of the same even with minimum experience.
How does it help Amazon listing?
There are multiple advantages of using AR not only in Amazon listing but in other top marketplaces like eBay, Walmart.com and more, some of which can be mentioned as follows…
- Generating better purchase motivation among prospective buyers
- Winning higher visibility and search ranking in Amazon
- Enhanced performance of listing including better conversions
- Instant competitive edge among competing sellers in the same product category, mainly those that have not included AR in their listing endeavors yet.
Basically, AR is on its way to becoming a necessity than an option. AR can also add to the performance of integrated endeavors like Amazon Magento Jet.com etc.
Who can help with AR?
More often than not, choosing high quality Amazon listing softwares that contain AR features can help massively in this direction. Serious sellers that wish to take things one step further can always seek professional assistance in improving their approach to augmented reality with better and more carefully designed strategies and implementation of the same. This may incur some expenses, but at the end of the day is worth the money spent.
To conclude, the sooner Amazon sellers start with their AR endeavors, more profitable their endeavors will be.
Amazon does offer a pretty robust dashboard to handle various ends of your store. However, when you’re expanding your business or are starting to sell on other channels, signing up for a reliable Amazon product listing software becomes crucial. Such custom and advanced solutions bring much more ease and convenience to the backend operations, making product listing, as well as feed optimization, inventory management and order fulfillment much more efficient.
However, the challenge comes when choosing a good third-party Amazon solution, given there are so many out there in the market.
If you’re looking for a good Amazon product listing software yourself, here are 6 quick tips to help you with that:
- Don’t pick a new, less-known, less-reputed e-commerce solution. Given your entire business will depend on them, choose a trustworthy and established partner.
- Avoid going for “the best” ones either. Such companies, under the shade of being “best” charge extravagantly. They have a flat fee, hidden charges, milestone fees, fee on your sales and what not. They are not suitable for any seller—not even for a profitable seller. Why share so much of your profits to someone when you can avail the same service and benefits at a much affordable rate.
- Do a thorough research. Select a handful of names. Read their customers’ review. See if they are offering exactly what you’re looking for.
- Prioritize their customer support at the top of your list. In case if you’re stuck somewhere or require managed services, would they help you? Do they have the right resources and qualified professionals? Answer all these questions.
- Who are their partnering channels? If you decide to expand your business and open more storefronts on different marketplaces, make sure your solution supports those marketplaces. So, check out their list of partners, and whether or not they offer multi-channel selling. Do they offer eBay Magento integration? Can you sync your Amazon store with Google Shopping?
- Analytics is very important. With the exact numbers and facts with you, you would make informed and efficient decisions. Nowadays, it’s pretty standard for third-party e-commerce solution to have inbuilt analytics. So, when choosing a solution for yourself, ensure yours offer detailed reporting to you.
These are 6 basic tips that will help you pick and signup for a good Amazon product listing software. Have a right solution provider by your side and take your online business to the next level.
Walmart can be as kind and benevolent as the sellers want it to be and this goes out especially to newer third party performers who have just commenced their ventures in this promising marketplace. Even as recently as 4 months ago, sellers were seen to breathe a sigh of relief saying that competition is low in Walmart.com which could be the key for them to win maximum visibility, sale and profits without having to try too hard. Or is it?
The reality as it stares at the face today is a little different. Over the past couple of months, competition seems to have gained phenomenal speed keeping pace with which has left otherwise happy sellers huffing and puffing. The latter have finally agreed they need much more to sell on Walmart.com than land up with a list of products and go live. For those who wish to gain or maintain their visibility, strategies have to be based on these 3 listing guidelines…
List popular products –
Sellers that have undergone the trial and error process have been repeatedly warning newer entities to resist bringing the entirety of their listing to this marketplace. Determining the most popular products and including only those in their Walmart.com listing can help streamline operation and inventory management while staying at a safe distance from housing immobile items in warehouses.
Maintain lowest prices –
If you have to sell on Walmart.com, you will have to maintain the lowest prices especially in comparison with other marketplaces where you may be present. A penny higher and you will run the risk of losing your listing to perpetual invisibility.
Use listing softwares –
Just like eBay Amazon listing softwares, listing solutions have also been designed for Walmart.com which can be used for achieving optimum levels of performance in this marketplace. Not using these often lifesaving tools can leave sellers dealing with errors and flaws time and again that can cause unnecessary setbacks in everyday operations.
Most Amazon sellers are seen to harbor a kind of blindness when it comes to accepting the fact that the Amazon seller central comes with its share of drawbacks. Being one of the most magical seller solutions that any top performing marketplace could ever come up with, sellers seem to have made peace with the fact that the flip side to this otherwise all inclusive deal can be comfortably overlooked. However, when it comes to maximizing performance in this marketplace, there can be no loopholes left open for possibilities of profits to drain away. Plugging the leakages is essential and this can be done when sellers are aware of the flip side and take measures to counter the same.
Say for example, as far as vendor central is concerned, Amazon holds exclusive rights on the acquired products and this takes the burden of the process of returns and refunds on their own shoulders. The sellers basically have got nothing to do with these hassles. This is not possible in the part of seller central subscribers who may have to get into the muck to deal with the process usually manually. This hassle though can be addressed with the aid and assistance of proper tools, plug-ins and softwares that are designed specifically for the purpose.
Secondly, as compared with vendor central, Amazon seller central does not allow A+ content. A+ content is basically an improved version of content that describes the products better making them more applicable to the interests of the target buyers. This directly contributes to enhancing sale in favor of the vendor central subscribers. However, with the assistance of the right Amazon listing softwares, seller central sellers can make their listed products way more attractive towards the target buyers and gain a massive competitive edge at the end of the day.
There is a reason why Amazon is so particular about its listing policies. By now, sellers in this platform have come to understand the importance of abiding by the rules following a chain of unfortunate circumstances that the delinquent parties have sadly experienced. There are two reasons why almost all top marketplaces have their unique listing policies. The first reason is directly favorable for the sellers whose products can gain enhanced discoverability through proper listing in Amazon. The second reason is to improve purchase experience of buyers in this marketplace many times over so that they keep returning for more.
Of the two, Amazon has always been more conscious about the second reason. It has also done its bit in inculcating the fact into all sellers functioning in this platform that any negligence in the process of Amazon listing that contribute to poor shopping experience in the part of the sellers can be dealt with dire consequences. More often than not, improper listing that can affect buyer experience has got everything to do with misleading the latter while making their purchase. Say for example, images not matching with the product title, discounts showcased in the products not actually applied, mentioning wrong quantities of the products etc can be mentioned in this respect.
Such errors can go a very long way in increasing the order defect rate in the part of the sellers which can again spell troubles in many ways than one. Increased order defect rate is one of the scariest hassles that take sellers away from their goals of winning buy box eligibility if not inviting warnings from Amazon in the first place. As far as buyers are concerned, most of them hold Amazon responsible for poor purchase experience than the individual sellers themselves. Wastage of time in the entire process of receiving wrong products, sending the same back and waiting for returns / refunds can be truly annoying which can prevent them from making any further purchases anytime soon.
The wise words read, “Visibility on internet is everything”; and this is very well true in the today’s e-commerce industry. If you improve your Amazon ranking, your products’ sales number will reach to the moon. But the problem is, as simple as it may sound, optimizing your Amazon listing is lot more complex, and you have to work pretty hard to get better ranking- on Amazon itself, as well as on Google.
Internet is filled with DIY tips
Assumingly you must have come across heaps of blogs and pages that explains ‘step-by-step’ as to how you can optimize your Amazon product listing, improve your overall rankings, get more exposure in the market, and increase your sales. Some of the most clichéd ones include-
- Stuffing keywords in titles
- Encouraging customers’ reviews or buying reviews (yep, people sell reviews)
- Selling your product at the cheapest price
- Marketing your Amazon store on different platforms for better SEO
- Rooting for paid advertisements or Amazon’s ‘sponsored products’
While all these may work to an extent, these blogs or write-ups usually skip one very important method of improving your sales- automating your Amazon listing; something that big companies use.
Automating Amazon Listings
If you have been selling on Amazon for a while now, you would know that this premier marketplace allows you to list your single or bulk products using API. You can use this API feature to sync your every other marketplaces, webstores and comparison shopping engines with Amazon.
How does it help?
Being on many marketplaces and shopping engines will not-so-secretly increase your visibility and improve your ranking on the Search Engine Result Page (SERP); plus it will also provides your potential customers ample of choices to ease up their buying process. But the challenge here is that doing this- being everywhere (selling on multiple channels)- takes up your hours and considerable amount of energy that you should have otherwise spent on improving or making your products. And this is where using API comes in; and this is where using Amazon listing software comes in.
Using Amazon API (or AWS) features via Channel Sale
Amazon listing software optimizes your Amazon as well as Search Engine visibility effectively. You get a single user-friendly interface to manage multiple channels quite easily; from updating the products and their descriptions to handling the inventories and shipping process (FBA, as well as any third-party). Or to put it in simple words, such software is the ultimate hootsuite of e-commerce industry- a must have for every online vendor.
Amazon Listings come with a range of regulations, restrictions and challenges that this prominent retail destination has made very clear with hundreds of pointers on multiple, long Terms & Conditions’ pages. But supposedly, if you are like the majority, you would have care less about actually reading them all when signing up. Blindly ticking that ‘Yes, I have read…’ tab- we’ve all been there.
But the problem is, unlike any other e-commerce websites, Amazon is pretty serious about its Terms and Conditions and people who don’t comply with them; after all that’s how it has become the biggest online retail destination in the world. This makes it very important for the online vendors to read their instructions and terms and not violate them; else one of these can happen-
- You can get your listings cancel.
- Your listing privileges will be limited or suspended.
- Your listing privileges will be removed as a whole.
But there lies another problem. Even if you are well informed about Amazon’s listing regulations and following instructions, you cannot guarantee that there isn’t any room for mistakes; mistakes that won’t lead to the cancellation of your Amazon listing privileges. This is where Amazon listing software comes in handy.
Listing is more than just about… listing
Amazon listing, unlike believed by many rookies, is much more than just adding products blindly. A lot needs to be taken care of even within the limited numbers of tasks like writing products’ title and description sensibly for better ranking on Search Engine and for better conversion rate; not exceeding the characters’ number cap; listing them under the right categories and sub-categories and much more. All these can be quite a hassle; even more if you’re selling many types of products and on multiple platforms.
Amazon Listing Software Can Do Much More
These Amazon listing software help you manage all your product listings from a single platform; plus they also automate your inventory updates, making sure there are no errors with oversell and undersell. Additionally, at times when needed, these SaaS (Software as a Service) providers can assist you personally to make your tasks even simpler and more efficient.
Aside from that, this software also offers an easy multi-channel integration where you can sync multiple marketplaces, comparison shopping engines and webstores with Amazon. This ease up all your hassle-filled tasks of going to different platforms individually and updating everything manually.
So if you are looking to make more sales, and willing to go up from being a rookie to a pro on this giant marketplace, you should definitely use these easy-to-use Amazon listing software.
When enthusiastic sellers come to face facts, it becomes amply obvious that selling on Amazon is never a piece of cake. While it is true that possibilities run wild in this one of a kind ecommerce marketplace giant, it is also true that keeping up with the pace of this platform can be back breaking. More often than not, it is the sheer volume of traffic and resultant conversions that gets the better of business both small and big alike.
On other occasions, it is the matter of staying in tune with the specifications of this platform that brings endeavors close to being shown the door. And it all starts with the much intimidating process of listing products in Amazon.
Not being careful with listing has caused many ventures to receive warnings and eventually getting suspended from this platform. To prevent such hassles from consuming your business, the next best thing to do is to bank on high quality Amazon listing software to shoulder the task on your behalf. Basically, it takes nothing more in the part of the business than choosing the most suitable option in the lot and having it integrated with their systems and witness the process of listing emerge from chaos and land into a smooth, seamless and hassle free mode of functioning.
Here is a list of the key features of that ensure such remarkable outcomes…
To begin with, Amazon listing softwares have been fortified to handle voluminous data import and export without failing or faltering and that too by maintaining the specifications mentioned particularly by this platform.
Secondly, many top quality Amazon Selling Software options have the feature of repricing integrated with the solution itself. This helps sellers make the most of proper pricing while uploading their product feed which is directly responsible for giving the former an edge in competition.
Amazon is undeniably one of the most potent store building shopping cart solutions that e commerce sellers can ever experience. However, there are times when that extra boost is required to propel any Amazon powered store to link with and keep in pace with the maddening rush that most top e commerce marketplaces and comparison shopping sites face every single day.
In very simple words, even though Amazon is powered with an array of inbuilt features, it still cannot do it alone as far as covering the spread of opportunities in the world of e commerce platforms is concerned. In order to ensure reaping the better of the two worlds, it is thus, considered wise to rely on the genius of plug-ins.
These little softwares are basically designed to enhance and improve existing features of store / cart solutions or add extra features when power attributes may be lacking. When you choose the right Amazon listing software for your Amazon powered store, here are certain critical advantages that you can enjoy…
Firstly, you can establish instant and effective linking and syncing with hundreds of e commerce marketplaces and comparison shopping sites at the same time. From EBay, Walmart and Rakuten to Google Shopping, Price Grabber, Shopzilla and Nextag, your universe will seem to experience the big bang you may never have imagined before.
Secondly, there are a number of popular Amazon listing softwares that have shown remarkable feat in connecting with infinite affiliate sites. Considering the fact that Affiliate sites are one of the key pillars as far as driving traffic to e stores are concerned, no seller should give them a miss. With the help of plug ins, staying tuned with affiliate sites can be a sheer rewarding joy.
Thirdly, it is not necessary that these super tools come with heavy price tags. Certain reputed third party e commerce solution providers ensure offing some of the best options in affordable / justifiable rates.