There are over 2 million Amazon sellers. Guess how many of them make a desired revenue? Very less! Of course, you don’t want to be one of them, do you? You want to be a part of higher echelon. This means that it’s important that you don’t do what the former group does and do what the latter one does. Confusing, we know. But keep on…
One of the first things, contrary to many beginners’ belief, that you must do is planning. Online selling isn’t just about setting up a store and start selling. (You will never make money this way!) To grow and sustain in the market, and to enjoy a consistent flow of income, it’s imperative that you have a proper plan in action.
You now have an Amazon store, do you want to continue with the same or want more storefronts in the coming months? If yes, how you’re going to do that? How much revenue do you want to bring in the next 6 months? How you’re going to increase that amount in the next year? These are some questions fundamental to your success as an online vendor. In short, you need a plan—a thorough and thoughtful plan.
Once you have a plan at ready, you need to follow it up swift execution. How? The first step in the process is signing up for a multi-channel e-commerce solution. If you’re selling on various platforms, you must integrate all your storefronts together. Syncing your different channels will add efficiency and quickness to the backend activities, including product listings, inventory management, and order fulfillment. And the better you’re at such tasks, the higher will be your return potential. So, find a good software for Amazon sellers, or any third-party software as required, like WooCommerce and Shopify plugin.
The next step, and possibly the most important one, is making data-driven decisions. The key to success for so many big market players has always been their reliance on data. They make decisions that are based on hard facts and numbers. If you want to be one of them, you, too, must rely on good analytical tools, collect important numbers, understand them and then decide accordingly. Efficient decision-making will always pave way for higher profits.
These are three simple things you should do to become a top Amazon seller. It’s definitely not easier—but it’s simple if you’re following the right steps.
Ecommerce feed management whether for marketplaces or comparison shopping platforms is never easy. There are way too many concerns and considerations that require sellers to gain some experience in the matter before approaching the same. For entities with minimal or no experience in the matter at all, seeking assistance of ecommerce professionals is always a wise decision to make. Following are some of the most common mistakes that sellers make while approaching feed management especially for integrated efforts like Bigcommerce Google Shopping feed control etc…
Forgetting optimization –
Sellers that ignore optimization or keep it for later are often those that never make it anywhere in terms of visibility and ranking in the respective marketplaces / CSEs. Feed optimization is something that should be approached at the very onset to get a good edge in competition. And yes the efforts include image optimization as well.
Underestimating tools and softwares –
Feed management in top marketplaces and CSEs is best approached with the assistance of tools and software solutions. This not only saves time through enhanced automation but also reduces risks of errors and faults to scratch.
Underestimating descriptions –
Many sellers are often seen to focus only on titles while forgetting completely about descriptions. In eBay Amazon listing or even in Walmart.com, Jet.com etc, descriptions matter in every bit when it comes to building purchase motivation in buyers. Therefore, sellers that underestimate descriptions may receive desired clicks but not conversions.
Forgetting to alter pricing with respect to marketplace competition – You may have priced your product competitively once, but if you forget to re price with respect to marketplace competition, you may lose out on visibility and sale significantly. This matters to the last word in platforms like Walmart.com, Amazon and eBay as well. Re pricing is usually a taxing process and is thus best handled with software support.
The internet is apparently plagued with “expert” tips and advices for the online sellers; all promising for the best result. In fact, chances are, you have stumbled across few of them yourself. While some of these blogs and articles are quite legit and resourceful, others are outright time-waster.
This makes it very important to know which one should you listen to and which ones to avoid. To help you through the jungle of these “experts”, here are 5 expert tips that online vendors should NOT listen to-
- Focus on just one sales channel
Admittedly, the more number of storefronts you have, higher the number of tasks there will be to handle. But another calculation says the more number of storefronts you have, higher will be your sales. Second one sounds great, right?
So don’t just stick to one marketplace/store. Be on various marketplaces. List your products on eBay, but also go for Amazon listing and more. Of course, it’s going to be a challenge handling product updates, feed optimization, multi-channel inventory management and order fulfillment alone. But this is where NOT FOLLOWING the next #2 expert tip will help you.
- Don’t sign up to e-commerce solution
Many so-called experts call e-commerce solution an expense. But the fact is, it could be one of your best investments that could boost your sales and revenue significantly. The centralized platform offers you to control everything backend of your various online stores easily. Few of these top solution providers partner with many marketplaces, webstores and comparison search engines, offering the online vendors maximum convenience, regardless the platforms they are using.
So sign up to a good multi-channel e-commerce solution, integrate everything from ShopifyGoogle Shopping to Amazon-eBay inventory, and manage your multiple sales channels like a complete pro, quickly and conveniently.
- Be on every social media platform
Social media platforms are great to market your products and store. However, being on every marketing channel makes less sense, given it’s much more time-consuming and not each of them offer the same conversion and ROI. So instead of following this golden (read: poor) advice, be on selected number of social media outlets that are worth your time.
Do your research properly and know where the majority of your customers are and which channels suits your business model efficiently. And then map your social media marketing strategy accordingly.
- Sell your products at the cheapest
Being competitive in your pricing is nice, but few “experts” preach it to an extreme level. They tell you to sell your products the cheapest price. This is hardly a great idea that leaves you with a marginalized return (so much for your dream to make riches). To that, this strategy often fails to beat market competition. Another flaw here is that not every consumer like “cheap” products, given cheap price relates to poor quality.
So instead of offering your products at upfront cheap price, be more strategic by like offering occasional and exclusive discounts.
- Obsess the product reviews
Sure good product reviews, today, stand as one of the biggest success factors for the online vendors; a majority of online shoppers read these reviews before making their purchasing decision. This has even pushed many sellers to buy fake reviews and ratings. However, on many fronts, depending on business/product type and target consumers, reviews are overrated. It is ‘ONE of the many factors’ that decides the sale of the products; a host of other important factors require just as much of the time and attention for higher sales.
So instead of focusing on just the reviews, care about other factors as well, including better post-sale service. Besides, ‘pushing’ for product reviews risk to annoy your customers.
These are 5 “expert” tips that online sellers are asked to follow, but they shouldn’t. Now you know, get rid of them from your strategies and plan ahead for high sales and higher reven
It’s not unknown to eBay sellers, and it may have been repeated a thousand times over the past couple of years… but then, there are certain things that are best when repeated over and over again till concerned listeners begin to respect and follow the needful for their immediate benefit. The bitter truth is eBay is not everybody’s cup of tea especially when Cassini takes a certain dislike against you. The sad part is, not many sellers understand when Cassini has turned against them and when it is the right time to band-aid the situation.
Basically, here are three ways you can tell that the new eBay search engine is not in favor of your efforts with or without the use of eBay listing services…
- You lose search ranking – This is the first symptom of losing Cassini’s trust. This can either happen when you fail to update your listing in tune with the pace of the marketplace or plainly because some other seller gains an edge in competition. More often than not, this happens when you don’t make attempts at refreshing your listing in eBay with better pricing, updated value, season friendly offers etc.
- You start receiving warnings from eBay – There are time when sellers receive warnings from eBay like a bolt from the blue. Basically you don’t know what you have done wrong but Cassini expresses its dislike towards your listing practices. Warnings need to be taken very seriously by sellers and that too at the earliest so that listing does not get scrapped or suspensions get awarded.
Even Amazon is known for being very stern with un-impactful Amazon listing that can cause poor purchase experience in the part of buyers or diversion of traffic towards other marketplaces through the same seller.
- Your power seller badge is gone! This is the worst that could happen to any seller that may have been enjoying the badge for a while. While there could be infinite reasons why such dramatic consequences can happen, losing Cassini’s interest is a significant one among them.
Carrying out the process of listing the right way is the key to making products more visible in the face of competition in all top performing platforms like eBay and Amazon. But then, most sellers usually insist that it is always easier said than done. Most of these sellers also agree that they usually run out of ideas when it comes to innovating their listing the organic way especially in Amazon which is surrounded with stringent listing policies to follow. A sense of desperation to get visible as soon as possible has led this lot to fall back on certain hacks that can actually offer short term results.
Keyword stuffing in titles is one of the most popular yet hush-hush Amazon listing strategies that is used for the sake of popping in the first page of search ranking. Here, there titles usually run up from 25 to 50 to even 100 words for that matter which is a massive deviation from the 80 character title that Amazon prefers. These titles are not meant for the buyers to understand the product, but for the search engines to locate the same irrespective of what buyers type in. Basically buyers find the titles confusing and may often choose to not make their purchase. Eventually Amazon comes to know of the trick and suspends the sellers.
Then, it is all about images and descriptions. Certain geniuses try and add promotional ads and discount offers within the images of the products itself thinking that Amazon won’t take note. If the buyers see the product before Amazon does, there is a possibility that the former may make their purchase. However, sadly though, it always happens the other way round. Similarly, sliding in bits and pieces of seller information like website URL etc in the description area may cost these far thinkers with their accounts.
E commerce solution providers who offer high quality integration services be it Magento Amazon or Bigcommerce eBay etc. also offer listing optimization tools for both platforms. Using them can help sellers get the best out of listing without having to face fears of suspension.
There is a reason why Amazon is so particular about its listing policies. By now, sellers in this platform have come to understand the importance of abiding by the rules following a chain of unfortunate circumstances that the delinquent parties have sadly experienced. There are two reasons why almost all top marketplaces have their unique listing policies. The first reason is directly favorable for the sellers whose products can gain enhanced discoverability through proper listing in Amazon. The second reason is to improve purchase experience of buyers in this marketplace many times over so that they keep returning for more.
Of the two, Amazon has always been more conscious about the second reason. It has also done its bit in inculcating the fact into all sellers functioning in this platform that any negligence in the process of Amazon listing that contribute to poor shopping experience in the part of the sellers can be dealt with dire consequences. More often than not, improper listing that can affect buyer experience has got everything to do with misleading the latter while making their purchase. Say for example, images not matching with the product title, discounts showcased in the products not actually applied, mentioning wrong quantities of the products etc can be mentioned in this respect.
Such errors can go a very long way in increasing the order defect rate in the part of the sellers which can again spell troubles in many ways than one. Increased order defect rate is one of the scariest hassles that take sellers away from their goals of winning buy box eligibility if not inviting warnings from Amazon in the first place. As far as buyers are concerned, most of them hold Amazon responsible for poor purchase experience than the individual sellers themselves. Wastage of time in the entire process of receiving wrong products, sending the same back and waiting for returns / refunds can be truly annoying which can prevent them from making any further purchases anytime soon.
The wise words read, “Visibility on internet is everything”; and this is very well true in the today’s e-commerce industry. If you improve your Amazon ranking, your products’ sales number will reach to the moon. But the problem is, as simple as it may sound, optimizing your Amazon listing is lot more complex, and you have to work pretty hard to get better ranking- on Amazon itself, as well as on Google.
Internet is filled with DIY tips
Assumingly you must have come across heaps of blogs and pages that explains ‘step-by-step’ as to how you can optimize your Amazon product listing, improve your overall rankings, get more exposure in the market, and increase your sales. Some of the most clichéd ones include-
- Stuffing keywords in titles
- Encouraging customers’ reviews or buying reviews (yep, people sell reviews)
- Selling your product at the cheapest price
- Marketing your Amazon store on different platforms for better SEO
- Rooting for paid advertisements or Amazon’s ‘sponsored products’
While all these may work to an extent, these blogs or write-ups usually skip one very important method of improving your sales- automating your Amazon listing; something that big companies use.
Automating Amazon Listings
If you have been selling on Amazon for a while now, you would know that this premier marketplace allows you to list your single or bulk products using API. You can use this API feature to sync your every other marketplaces, webstores and comparison shopping engines with Amazon.
How does it help?
Being on many marketplaces and shopping engines will not-so-secretly increase your visibility and improve your ranking on the Search Engine Result Page (SERP); plus it will also provides your potential customers ample of choices to ease up their buying process. But the challenge here is that doing this- being everywhere (selling on multiple channels)- takes up your hours and considerable amount of energy that you should have otherwise spent on improving or making your products. And this is where using API comes in; and this is where using Amazon listing software comes in.
Using Amazon API (or AWS) features via Channel Sale
Amazon listing software optimizes your Amazon as well as Search Engine visibility effectively. You get a single user-friendly interface to manage multiple channels quite easily; from updating the products and their descriptions to handling the inventories and shipping process (FBA, as well as any third-party). Or to put it in simple words, such software is the ultimate hootsuite of e-commerce industry- a must have for every online vendor.
Amazon and eBay are two of the top marketplaces that have managed to hold their ranking for years together. Offering superior shopping experience to buyers has always been their motto and they have both set examples as far as living up to the expectations is concerned. A chunk of their success can be contributed to the fact that extended lenience is never allowed to sellers who participate in these marketplaces. The rules for seller behavior in these platforms have been spelt out in stringent terms and conditions which is best when followed. There are barely any smart hacks and short cuts that can make sellers shine in Amazon or eBay which makes it imperative for the former to play by the rules from day 1.
Playing by the rules always begins with proper eBay Amazon listing. These platforms take the process of listing very seriously and this is often considered the first step that sellers need to excel in. Proper listing in Amazon and eBay can help sellers gain a competitive edge in product rankings and thus enhance their scope for more traffic towards their store and resultant profits. Not listing in tune with the requirements of the platform can push all endeavors back in competition which is best avoided in these platforms. In cases where items are listed against the list of acceptable products in these marketplaces, the sellers can face instant suspension of account.
When it comes to managing eBay and Amazon listing, the best practices always commence with gaining proper understanding about the requirements before setting foot in the platform. Listing the right products that are acceptable to the platform is critically important. Following the guidelines about what to include and what not to include in the titles or images is also crucial to the last word. For ensuring flawlessness in listing, sellers are always advised to use software solutions that are dedicated to the purpose.
Improper management of inventory in Amazon has taken a toll in the growth and profits of many businesses. If you wish to prosper as an e commerce vendor in Amazon, you will be better off focusing the greater part of your attention in managing your Amazon inventory like it is your only lifeline in turbulent waters. As many vendors may have already experienced, Amazon does not entertain inventory goof-ups and is usually not very forgiving if buyers are affected by it.
Say for example, your stock depletes when you are least attentive while the product still shows as available in your listing and buyers place orders for the same which only will have to get cancelled later. In an unfortunate event as this, you may have to face the wrath of the platform in the form of warnings or even an eventual suspension. In very simple words, these are situations which are best when avoided. And when it comes to avoiding inventory issues, the best option you could rely upon is error free automation which can be achieved with the help of high quality softwares.
By now, it is amply clear to all Amazon vendors that performing in the platform without the assistance of Amazon listing or Amazon inventory softwares can be nothing short of a gross mistake. The true advantage of these softwares lie in the fact that they ensure complete and careful automation of the entirety of the inventory management process that helps keeping the concerned merchants abreast with the immediate updates that they need to focus in.
Basically, all that vendors are required to do is find high quality software from dependable providers, have it uploaded with perfection and get going. However, it will benefit to know that there is only so much that softwares can do. After being informed about the necessary changes that need to be made, you will have to pull up your socks and actually do something about it.