Reviews hold enormous relevance in ecommerce selling especially in top marketplaces like Amazon and eBay. This is especially because buyers today can filter their search on the basis of top ratings and reviews in both of these platforms, thus being one of the most essential aspects to focus upon right from the first sale onwards. Sellers that are not too careful about generating reviews and ratings from day one can experience sizeable loss of competitive advantage, which can take a quick toll on their profits and productivity.
For a very long time, sellers have wrestled with manual efforts at review generation or leaving the matter only to chance with little or no impact. The fact that regular Amazon seller software or eBay solutions for that matter don’t come with comprehensive review management / reputation building assistance also played a part in slowing down the process of review generation and management especially for smaller and less experienced ventures. However, all thinks to innovative efforts in the part of motivated ecommerce solution developers, comprehensive review management systems can now be availed very easily and that too at very affordable prices.
Review management systems of high quality are designed with a set of effective features that allow users to collect reviews through effective communication systems like SMS, email etc, promote their brands in social digital media to generate greater response and get access to referrals as well. Most review management solutions are available in the form of softwares and plug-ins that cab integrate very easily with Amazon eBay seller software and other existing systems to offer end to end, automated and real time advantages in feedback management.
Sellers that have been using review management softwares for the past couple of years are happy to express that they have been maintaining optimum visibility and growth consistently.
Achieving operational harmony in Amazon selling or in any top marketplace for that matter is one of the best routes to attaining early and easy success in the endeavor. Software solutions go a very long way in helping sellers accomplish this goal. Software solutions especially Amazon seller softwares are designed specifically to automate and add performance to core operational processes extensively making it critically important to choose them wisely.
Following is a quick and effective guide to ensure that you land with software solutions that you will never regret in the near or far future…
Does your end to end integration package cover all your requirements? Firstly, if you have started selling in Amazon, you may have already carried out integration through professional assistance. Very often, basic software support systems for core operations are used in the integration process that offers adequate support to newbies. For example, Shipstation Shopify Amazon integration can be mentioned as examples. If you feel that you can handle your operations comfortably with the solutions you already have, there may be no immediate need to look for additional support systems.
When need for tools become obvious…When current systems cannot keep up with the demanding pace of operations in Amazon, you may be in need of better support system. In this case, start with making a list of your immediate requirements followed by conducting some basic research on available providers of ecommerce seller support solutions. Third party sellers can be a good bet in the sense that they offer flexible and customizable Amazon seller softwares that can grow with your business.
Make sure you pay only for what you use. There are a number of sellers in the market that can convince you to buy products with extensive features at very high prices almost all of which you will not need at all or may require when your business climbs the next big step. These softwares can take a toll on your overall business expenses without offering any tangible benefit.
As a mean of marketing, Facebook is much more than just about creating a fan page, aiming for more “likes” and blindly pushing your products to everyone. If you’re smart enough, there exist a host of ways and features on this giant social media platform that can boost your Amazon sales—easily and quickly and, that, without burning a hole in your pocket of paid advertisements.
How to be “smart enough”?
Here are 5 ways you can leverage on Facebook to easily increase your Amazon sales-
Create a Facebook page (duh!)
Of course, this is a go-to Facebook marketing way— you create a Facebook fan page. However, there’s much more to it than just setting up a page. So many small and big businesses, even after spending heaps on advertisement, are still struggling with poor conversion. They are not strategic enough. You need to be engaging; you need to understand the ‘pulse’ of your target audience- understand their needs and requirements and then promote your products accordingly.
Bank on Facebook Groups
In recent times, Facebook Group is getting all the attention from the small businesses that it truly deserves. Much more intimate as opposed to Facebook fan page, Groups can be more engaging that always ensures better conversion rate. To that, Facebook itself have introduced a host of features in Groups that makes selling much easier and direct. Just search and join all the relevant Facebook groups and push for your Amazon products thoughtfully.
Approach your niche influencer
Influence marketing, if did the right way, can boost your Amazon sales easily. All you need to do is find your niche influencer (could be a personal account or fan page) and convince them to promote your products. Of course you need to be considerate of a host of factors to ensure the ROI is good; like influencers’ reach, reputation, engagement rate, and pricing.
Use ‘Instant Articles’ to blog
For Amazon sellers – and online vendors as a whole – blogging should be an important part of overall marketing strategy. Facebook’s ‘Instant Article’ feature can be used to write long-form of relevant posts to engage and convert your target audience. It is very cost-effective, and if hit all the chords correctly, these instant articles – that loads much quicker as opposed to tradition blogs – can significantly boost your Amazon sales.
These are 4 ways you can use Facebook to reach your target audience and covert them into buying customers easily.
Make time for Facebook marketing
Of course, aside having a winning strategy, you need to have time for them in the first place. So it is best to rely on third-party Amazon seller software. Today, there exist many top e-commerce software solutions that make product listing, Amazon inventory management and order fulfillment much easier and quicker. Look around and sign up to one of them; cut back your time (and stress) from those little, manual and less-important activities and focus more on marketing.
If you are human, you are entitled to make your share of mistakes. However, there are times when mistakes are not entertained, and heavy price may have to be paid on being careless or deliberately arrogant about following rules. This is very applicable when it comes to selling in Amazon, the leading e commerce marketplace in the world. In very simple words, making mistakes as you sell on Amazon can cost you your account almost instantly which is why, you will always benefit by being aware about the ‘mistakes to avoid’.
It all starts with respecting the rules on account set up. This basically means that Amazon allows one seller one account only. So, if you deliberately push for more than one account with tricks and hacks preached by scammers, be assured that you will lose that one account that you are legally entitles to.
Secondly, it is the matter of listing that you should be extremely careful about. Listing products not sanctioned by Amazon, adding business website URLs in the product seller information, going outright promotional in product heading etc can be held as disrespecting Amazon listing policies. The end results of being over enthusiastic can cost your account in no time at all.
Thirdly, poor shipping policies that compromise buyer interests can also bring the wrath of Amazon down on the concerned sellers. Shipping hassles leading to late shipping and delivery, bloated costs for shipping etc can make buyers cast negative reviews against the sellers and bad reviews are always taken up by Amazon with strict seriousness.
More often than not, almost all of these mistakes can be addressed with the usage of proper Amazon seller softwares that are designed to make things easier, faster and more error free for sellers. Considering the fact that these softwares are affordable, sellers can use them from the very onset to prevent making mistakes and pursue healthy selling in Amazon.