Ecommerce integration as a process has been around for years together, but this has in no way contributed to minimizing myths surrounding the system especially with newer selling entities. Common misconceptions always play a role in making the latter develop unreal expectations from ecommerce integrations or dismissing the process altogether. This can lead to serious operational issues later, especially in top marketplaces like eBay and Amazon.
Here is a small list of 3 common myths surrounding ecommerce integrations that need to be busted at the earliest…
Integration is expensive –
This is one of the most common myths surrounding integration mostly with respect to eBay processes involving top marketplaces and shopping carts like Shopify eBay integration etc. This is also one of those myths that have kept hundreds of new sellers from approaching the process altogether. The truth is, integration solutions these days are available in as little as 200$ or less. In fact, discounts offered by certain providers can lower the costs even further without compromising on the quality of the same.
Smaller sellers don’t need integration –
This myth has been keeping thousands of smaller sellers from accessing better opportunities for growth and productivity. Volume of sellers does not have much to do with integration unless you are a hobby seller in eBay that has only 1 item to sell. If you are a serious seller, marketplace to cart integration like eBay Bigcommerce integration etc. is the first and the most important step to experiencing optimum operational harmony.
Integration assures profits –
No integration services can ever offer assurance of profits. If you have however, come across services that assures tangible profits, there is a fair chance that the providers are inauthentic. Integration is only dedicated towards maximizing operational efficiency, automating essential operational processes and reducing chances of error and faults that are inevitable in manual efforts.
Thousands of online sellers use third-party e-commerce solutions like Bigcommerce plugin. But not necessarily do they all get the same rewards. So many of them, even with a limited budget, misguided and clueless, end up wasting their capital. Are you one of them?
Here are 3 ways online sellers waste their money:
1. Marketing without an aim
Not marketing is bad; marketing without a purpose is even worse. Sadly, this is what many online vendors do. They spend irrelevantly on Pay Per Click (PPC) ads, banners, and social media campaigns—all without having a strategic aim. Yes, they want to sell. But just putting up an ad telling people what they offer would never convert. They must have a sales funnel and then strategies positioned properly that ensure marketing effort converts efficiently and quickly. Many sellers, however, don’t have a strategy; they just spend money.
2. Launching multiple storefronts
Yes, having more than one stores can be beneficial. It can help you reach more of your target customers, add to your visibility and spread your brand. However, this bet isn’t always as rewarding. Being a multi-channel seller is extremely hectic. And the return, often, doesn’t match the efforts and investment. Meaning, launching and running multiple stores can end up being a liability for you that doesn’t yield any measurable profit. So, when you’re trying to grow your business, you must be extremely careful and assured about the decision.
3. Investing in bad quality solutions
Having an e-commerce solution by your side is no less than essential today. But then given there are so many third-party party solution providers in the market out there, picking a good quality one is a difficult task. More often than not sellers would end up signing up for wrong e-commerce partner who wouldn’t even provide the base-level features like Shopify eBay integration. They would just eat up the money and not give the promised returns in any form or way. Why do you think experts stress that you must be VERY careful when selecting your e-commerce partners?
These are 3 ways how online sellers waste money. Don’t be one of them. Fix the leakages, boost your productivity and take your business to the next level.