Walmart.com may have opened its doors to third party e commerce performers, but this does not in any way mean that this platform is leniently open to any and every odd seller that walks in with an application. Walmart online marketplace has already been very vocal about its preferences, rendering a massive lot of selling entities completely unsuitable for winning a place in this platform. In fact, here are 3 things about Walmart marketplace that retailers in particular are assured to not like…
Walmart entertains brand owners as compared with retailers –
It is a fact very well understood by now that Walmart.com is more inclined to welcome brand owners and category leaders under its wings. Retailers are thus, its last preference. At present, there is a list of retailers that are still waiting for a response to their applications from this marketplace, some of which may have been posted months ago.
If you are a retailer, your first competitor will be Walmart.com –
Even if the application of a retailer gets accepted, the entity must be well aware of the fact that their first competitor will be Walmart itself. While the outcomes of competing directly with Walmart has not been devastating in any respect, sellers till feel they could have had better ranking and visibility for the amount of effort they are putting in.
If you are not a biggie, your application will not be entertained –
Thirdly, you may have had a fantastic sale history in top performing marketplaces; you may be using some of the best quality support solutions like eBay Amazon listing softwares, order management systems, inventory control solutions etc; but unless you are a midsized or large seller attracting thousands of visitors, there is a fair possibility for your application to be in queue for an indefinite period of time.
While launching your own online stores has become relatively easier today, that, by no mean, means making a decent return is as simple and straightforward.
Statistics say there are total of 23 million sellers and about 3 million Amazon sellers. The number is high, however only a handful of them really make a decent return.
Do you sell on Amazon and/or eBay? Struggling to make sales?
Here are 5 secrets you always wanted to know about the top online vendors-
- Stay away from fake reviews
92 percent of consumers now read online reviews and 88 percent of online shoppers incorporate reviews into their purchase decisions.
Given this relevance of online reviews, more and more online vendors are opting to buy fake reviews these days. Needless to say, this does more harm than good in the long run. The countless reviews you see for the products of top Amazon and eBay sellers aren’t bought—they’re hard earned. So if you want to replicate the success of the top sellers in your niche, never even think of buying fake ratings and reviews. You might even get penalized for that by the marketplaces.
- Get serious about SEO on Amazon and eBay
55 percent of online products search begin on Amazon. EBay’s dedicated search engine boast equally high search rate.
Customers won’t fly to your stores; and relying on luck is an important ingredient for failure. You need to make evident efforts to make sure your products rank high on these marketplaces and search engines in general. You must get serious about SEO. That’s how top vendors beat their competition for higher sales— with smart store optimization strategies.
- Understand your competitors’ strategies
Competitive analysis is one of the most important parts of top sellers’ business strategies. What your successful competitors are doing, how they are doing, the marketing and selling channel sales they are using, their pricing strategy—understanding all these are very important to design your own strategies. Top Amazon and eBay vendors all keep an eye on their performing competitors – not obsessively though – to set their own benchmarks.
- Use multi-channel e-commerce software solution
Handling all the backend tasks of your eBay, Amazon stores are time-consuming and often get too stressful—even for the top online vendors; more so, if you’re selling on multiple marketplaces and using various webstores. Smart sellers, these days, rely on multi-channel e-commerce software solution to handle all the digital activities of their different stores at a single place—right from real-time inventory management to feed management and products setup to order fulfillment.
So regardless the platforms you’re using and the number of storefronts you have, signup to a good e-commerce solution, sync-up CS Cart Amazon, and other webstores-marketplaces, and give up all your worries about manually Amazon, eBay listing, multi-channel inventory handling and profitability management.
- Leverage on Facebook
Facebook is the world’s largest social media platform with a billion plus population. And top online sellers understand this well and beyond. They use this large pool of potential customers efficiently to not only sell more but also to build a “loyalty” factor for their stores or products. Hence, in the process, creating a base of dedicated fans that triggers Word-of-Mouth marketing.
Besides, integrating your Amazon and eBay stores is relatively easier today. And with a good e-commerce solution, managing inventory is equally easy. So in 2017, leverage on the seamless power of Facebook.
These are 5 big secrets of top Amazon and eBay sellers. Of course, there’s lot more they care about, including winning the Buy Box, offering delightful post-sales services, and heavily discounting their products (when needed). So, if you’re planning to give your online stores a sale boost, follow in the steps of smart and successful sellers—only use your own brain.
Whether you are a new seller or old, your buyers will always expect you to perform like a pro. This flatly means that you will be least entertained if you make errors for which your customers may have to pay either with their time or their money. While you still have the argument of inexperience running in your favor, you can be rest assured that the speed of competition will not cast a second look of mercy in your direction. This makes it amply clear that your performance needs to be fortified from the first day of operating in eBay and the process of fortifying needs to begin with perfect eBay listing.
More often than not, the specifications of listing in eBay are mentioned very clearly in the platform. Following the same may be a tough job though. Not being able to list or relist your products to the specifications of the site or not being able to support your products with power packed titles and descriptions can lead you to lose in competition. The solution is to commence your listing basics with a well chosen listing software that are available with reputed and reliable providers of e commerce solutions.
Very often it has been seen that merchants especially the new ones exhibit doubt when it comes to using listing softwares per se. However, it only takes a while before the errors and drawbacks of manual listing consume their time, energy and overall effectiveness bringing them to consider approaching these simplified solutions. By then, many vendors already get pushed back in performance and competition which could otherwise have been avoided.
Managing the task of eBay listing mostly by automating the process with an assurance of flawlessness, gives merchants the opportunity to expand quickly and successfully. This is a treat that no eBay merchant can deny.