Improving your data feed in Google has to be a constant and frequent endeavor and not a onetime approach. Even if you are an entity that has experienced an impactful start, not making an effort to outdo yourself can lead to losing your ranking / productivity in this ever competitive platform. This is mostly because you may have the slightest idea about other sellers that may be getting inspired with the quality of your Google product feed and following your strategies to the last word.
Besides strategies becoming common and blah in Google within few hand counted seasons, the matter of platform evolution cannot also be denied making it imperative for sellers to ensure improving their feed to match the mood of Google Shopping at all times. Following are 4 easy ways to improve feed in Google that all entities can approach with confidence…
Price is still the king – Almost all online shoppers that visit comparison shopping platforms or click on ads for that matter, take keen interest in lowest prices or, the best deals. Therefore, sellers that make conscious efforts at competitive pricing and re pricing usually maintain high ranking for a prolonged period of time in this platform.
End to end integration is necessary – You have to integrate your Google endeavors with your shopping cart and your current marketplace of presence. Say for example, if you are a Magento powered seller trying to win Google traffic to your Jet.com store, you will have to initiate flawless and end to end Jet.com Magento Google syncing preferably with professional assistance.
Optimization must be carried out – End to end Google product feed optimization is imperative at all times and that too at frequent intervals. This includes optimization of titles, descriptions and images as well.
CPC strategies must be maintained – Lastly, considering the fact that Google is a paid platform, you will have to ensure managing your CPC budget in a way that you don’t run out of funds when you are least expecting, thereby maintaining your ranking for a prolonged period of time.
Google Shopping is one of the most competitive comparison shopping platforms of this decade. This platform has been responsible for building fortunes for many vendors irrespective of their sizes and level of establishment. Once setting foot in Google Shopping, sellers can be assured that there will be an instant increase in the flow of traffic to their stores and the conversion rate will also increase manifold. However, even though Google Shopping assures a very bright future to participating merchants, it is expected that the merchants adhere to the basic requirements established by this platform as far as set up and everyday operations is concerned.
A whole lot depends upon how merchants manage their Google product feed. Google Shopping is extremely particular about its product feed guidelines and expects merchants to follow the same without fail. Perfection in product feed management allows the merchants to remain in the top of the searches, gain an edge in conversions and drive maximum traffic towards the site. Considering the pace at which this platform functions, making a manual approach towards this end can cost the merchants their future. The simplest thing to do is to use feed management softwares / tools preferably from quality e commerce solution providers.
The feed management softwares are structured to export product feed from the merchant’s website to Google Shopping while being compliant of the requirements stated by the platform. This not only makes the process as easy as a matter of seconds but also ensures flawlessness and immunity from human errors that can otherwise be fatal. Product feed management systems also get a boost with proper integration of the concerned shopping carts with the platform. Say for example, if a certain merchant is powered by Magento, initiating and completing Magento Google Shopping integration is sure to add punch to flawless feed management.
The ambience of Google Shopping is changing at an alarming pace. Things are getting more and more difficult by the passing days and there is not much that merchants can do other than pushing their efforts to match the speed and stringent requirements of this top comparison shopping site. The changes that have been introduced over a period of time have driven the efforts of many small ventures into sheer unprofitability. In fact, many vendors have already expressed their intent of taking their products to other platforms than continuing their efforts in an expensive and restrictively yielding site.
Should this mean that you, as a new and budding venture should stay away from this platform? In all honesty, the brighter side of Google Shopping is more than enough to be convinced to commence your presence in this platform than steering clear of it. All that you will need to commence with is the understanding of how to navigate through the existing odds, starting with the much necessary and critical process of Google product feed management. If you have your product feed in place, a chunk of the expected upheaval can be managed with flair.
The nature of product feed requirements in Google Shopping has also escalated the boundaries or simplicity. Unless you know which products to list where and how, there is ample possibility that your efforts will not be taken seriously and you will lose out to competition. The best step that you can take in your defense is to call in the expertise of professionals. Recognized third party professionals are experienced with the changing trends in Google Shopping and can help you with listing your products in ways that will keep them in the limelight.
The professionals will also be able to manage your bids per product in order to improve their performance as and when necessary. By commencing with the assistance of professionals, you can get a head start in Google Shopping which is sure to get you value for your money.