Whether in Walmart.com or any other e commerce marketplace for that matter, no seller in his / her right mind would want to lose visibility and ranking to factors that could otherwise have been addressed without much difficulty. However, there have been occasions when certain sellers in Walmart online marketplace have done their bit to invite the wrath of the platform thereby losing their visibility to nothing more than sheer silliness.
Here are 3 such common occasions that many have come face to face with while managing their presence in this upcoming online shopping destination…
- You may have added that additional shipping charge at the time of checkout – There are 3 words for this mistake… ‘Don’t be greedy’ when you sell on Walmart marketplace. Many sellers often find themselves tempted to add that little extra shipping charge at the time of checkout, mainly for the sake of recovering the lowest price smack. The smart ones often lose their visibility immediately after Walmart.com smells out the act.
- Your list price in Amazon has dropped by a cent – This is usually not a deliberate stunt in the part of the sellers mainly because prices in Amazon keep changing automatically often by the minute. If sellers are unaware of the price drop and Walmart.com picks a hint of it, there is every possibility that the seller will lose visibility.
For selling entities that have carried out proper multichannel integrations like Walmart – Amazon / Shopify Google Shopping integration etc. are likely to remain at a safe distance from hassles as such.
- You have introduced luxury super brands at super prices – Thirdly, unintelligent product introductions can often lead to sure shot invisibility. Say for example, high street brands at high street prices don’t usually sell in Walmart.com. If you have introduced products that have not even earned a single view from prospective buyers, you can be rest assured that your listing will become wallpaper in no time at all.
The King of comparison shopping engines has been known for bestowing its blessings on infinite e commerce sellers and taking their business literally from rags to riches. With proper and compatible presence in this platform, sellers can always expect to increase their sale by 50% if not more within the first few months itself. Green with dollars as this opportunity may seem, it is also very necessary in the part of the latter to strategize well in order to soar over competition and be in the good books of Google Shopping.
For those sticking with regular strategies, it is necessary to reconsider the current plan of action at the earliest. The smallest of details can lead to profitable changes that are only to be cherished later. Here are 3 facts around which many sellers are re-sketching their Google Shopping strategies…
Description may not be as important as you think – Unlike Amazon product feed, descriptions may not be as important in this top comparison shopping site. As many sellers have noticed, even after keeping the descriptions the same product after product, visits and conversions have not suffered at all. However, to be on the safer side, it is always advised to post decent description, but, it may not be worthwhile to lose sleep on the matter.
Include MPN (manufacturer part number) – MPN usually refers to the specific barcode that is existent in all products. It is very necessary to include this code in your listing so that it becomes easier for Google Shopping to locate your products. Google has an index MPN which in a way adds to the cause of optimization.
Optimization is still the king – Thirdly, it is necessary to at all times to have your product titles and images optimized to suit the specifics mentioned by the platform. Not doing so, can push your listing to oblivion.