Improving your data feed in Google has to be a constant and frequent endeavor and not a onetime approach. Even if you are an entity that has experienced an impactful start, not making an effort to outdo yourself can lead to losing your ranking / productivity in this ever competitive platform. This is mostly because you may have the slightest idea about other sellers that may be getting inspired with the quality of your Google product feed and following your strategies to the last word.
Besides strategies becoming common and blah in Google within few hand counted seasons, the matter of platform evolution cannot also be denied making it imperative for sellers to ensure improving their feed to match the mood of Google Shopping at all times. Following are 4 easy ways to improve feed in Google that all entities can approach with confidence…
Price is still the king – Almost all online shoppers that visit comparison shopping platforms or click on ads for that matter, take keen interest in lowest prices or, the best deals. Therefore, sellers that make conscious efforts at competitive pricing and re pricing usually maintain high ranking for a prolonged period of time in this platform.
End to end integration is necessary – You have to integrate your Google endeavors with your shopping cart and your current marketplace of presence. Say for example, if you are a Magento powered seller trying to win Google traffic to your Jet.com store, you will have to initiate flawless and end to end Jet.com Magento Google syncing preferably with professional assistance.
Optimization must be carried out – End to end Google product feed optimization is imperative at all times and that too at frequent intervals. This includes optimization of titles, descriptions and images as well.
CPC strategies must be maintained – Lastly, considering the fact that Google is a paid platform, you will have to ensure managing your CPC budget in a way that you don’t run out of funds when you are least expecting, thereby maintaining your ranking for a prolonged period of time.
While eBay and Amazon have been retaining their supremacy in the world of e commerce quite unshakably, it is the newer players in this domain that are seen to compete neck to neck for maximum attention from prospective buyers. Walmart.com and Jet.com can be mentioned in this respect, each of which is an integral part of the blossoming Pangaea, as being structured by Walmart to surpass Amazon in the very near future.
Even though Walmart.com and Jet.com use the lowest price assurance to win visibility, it has been observed that the former actually scores a little higher in the books of prospective sellers than the latter. Here are 3 good reasons to justify this preference…
Walmart marketplace API integration is far easier and more comprehensive to approach than Jet.com API integration – This is one of the most important reasons why sellers are more comfortable approaching Walmart over jet.
Walmart is a generations-old name – Walmart is a generations-old entity that has penetrated deep into to lives of people not only in the USA but beyond borders as well. Therefore, building trust and traffic in favor of its online endeavor will never be an issue. Jet.com on the other hand is comparatively new with merely 2 years to its existence and thus, has a whole lot to prove to prospective buyers.
Sellers are thus better off with a marketplace that already exudes dependability.
Walmart has already featured among the top 3 online shopping destinations in the USA alone – traffic generation through Walmart.com is thus a greater possibility than with Jet.com which is yet to walk miles in this direction.
With the aid and assistance of high quality integration service providers that offer seamless solutions for otherwise trying processes like Jet.com Magento integration etc, sellers can bridge the gaps in both marketplaces and achieve optimum levels of performance in both.
Whether you are managing eBay or Jet.com inventory, you need to get your listed products out of the store that you are an affiliate of. It might be that you have lost or misplaced a specific product or do not want to sell it for some reason or other. One of the biggest marketplaces online, eBay allows sellers to list their products for consumers to purchase. You can remove products listings easily from your eBay seller account. However, you need to keep in mind that eBay lets sellers remove items only in case it is less than 12 hours after the listing has been posted. Here are the steps to get items off your eBay account.
Log into your eBay account
First of all, you need to log into your seller account on eBay. Visit eBay.com and sign into the system with your email id and password. Find your seller account page and check out your dashboard.
Find the product that you wish to remove
Check out your “End My Listing Early” homepage by making use of the link that has been provided in the in Resources section. Enter the “item number” related to the product that you wish to remove from the system. Click on the “Continue” option. You will find the item no. on your product listing and also the email for listing confirmation that has been sent to your inbox. If the process looks difficult for you, getting assistance from Jet.com Magento inventory management service providers can be useful.
Remove the item
Once you have found out the product, click on the option “Cancel bids and end listing early”. Once this is done, click on the option “Continue”.
Offer the reason
You will be shown a box that prompts why you wish to remove the product and terminate your listing ahead of time. Type the reason in and click on the option “Continue”. This will help remove the product.
While Amazon takes up to 24 hours to remove product listings, eBay immediately removes a listing from the system. After you submit the reason, there are no other procedures that you have to go through.