Walmart online marketplace is far from beating Amazon in the world of ecommerce, but it is an established fact that 3P sellers are absolutely in love with this new platform of sale. In fact, some have even admitted that including Walmart.com in their multichannel endeavors or switching over completely to this marketplace has been one of the best decisions they have taken for the betterment of their overall growth and revenue enhancement.
Following are 4 reasons why Walmart marketplace Vs Amazon debate usually rests in favor of the former…
Walmart online marketplace is far from the maddening crowd – Amazon is crowded. Being seen even in the fifth page of search results can get extremely trying for sellers especially those that are inexperienced or small. Walmart.com on the other hand is very relaxed in terms of 3P seller count in the platform. Considering the fact that only the cream of the lot can get inducted into the marketplace, the competition is likely to remain low for a long time in the foreseeable future.
Selling structure as well as fees and commissions are comprehensive – Unlike Amazon, Walmart.com is not a complex web of incomprehensive fees and commission structures. This makes the process of staying in tune with profits and productivity easy for sellers in this marketplace.
The route to buy box is simple and approachable – Entities that sell on eBay and Amazon know how tough it could be to win a spot in the respective Buy Boxes in the marketplace. In Walmart, things are as easy as maintaining lowest prices and minimizing shipping costs to scratch.
Integration is easy and affordable – Lastly, integrating with Walmart.com and commencing operations is very easy and affordable for all 3P sellers. This is mostly because the platform has partnered with some of the top ecommerce solution developers that offer readymade integration solutions to speed up the process of setup and go live.