Walmart.com may have opened its doors to third party e commerce performers, but this does not in any way mean that this platform is leniently open to any and every odd seller that walks in with an application. Walmart online marketplace has already been very vocal about its preferences, rendering a massive lot of selling entities completely unsuitable for winning a place in this platform. In fact, here are 3 things about Walmart marketplace that retailers in particular are assured to not like…
Walmart entertains brand owners as compared with retailers –
It is a fact very well understood by now that Walmart.com is more inclined to welcome brand owners and category leaders under its wings. Retailers are thus, its last preference. At present, there is a list of retailers that are still waiting for a response to their applications from this marketplace, some of which may have been posted months ago.
If you are a retailer, your first competitor will be Walmart.com –
Even if the application of a retailer gets accepted, the entity must be well aware of the fact that their first competitor will be Walmart itself. While the outcomes of competing directly with Walmart has not been devastating in any respect, sellers till feel they could have had better ranking and visibility for the amount of effort they are putting in.
If you are not a biggie, your application will not be entertained –
Thirdly, you may have had a fantastic sale history in top performing marketplaces; you may be using some of the best quality support solutions like eBay Amazon listing softwares, order management systems, inventory control solutions etc; but unless you are a midsized or large seller attracting thousands of visitors, there is a fair possibility for your application to be in queue for an indefinite period of time.
Walmart.com is a massive platform of opportunities for third party e commerce sellers, but there are way too many terms and conditions placed for setup and healthy performance in this marketplace. if you are a Walmart enthusiast, here is a very small list of absolute essentials that you need to follow to determine your suitability with the Walmart marketplace…
- Are you a reseller or brand owner? This question needs to be asked before you make any effort whatsoever, towards this marketplace. Walmart prefers brand owners or category leaders and not resellers or retailers per se. If you are a retailer or reseller, your direct competitor will be Walmart.com itself and it will only be seconds before the platform beats you down. If you are lucky enough, your application will not be accepted in the first place.
- Do you sell luxury brands? Next is the type of products you sell. Walmart thrives on everyday products at lowest prices. So, if you are a luxury brand seller, unless you offer the items in ridiculously low prices, you will not find any visibility in this marketplace at all.
- Do you have Amazon presence? If you are an Amazon seller, Walmart has laid out way too many qualifying factors that you need to take note of very seriously. From order defect rates of less than 1% to offering lowest prices in Walmart.com in comparison with Amazon, the battle could be tough when it comes to managing performance in both marketplaces at the same time. Using Amazon eBay selling softwares can ease the matter to a massive extent as far as price and performance management is concerned. The qualifying criteria though, still need to be maintained.
For all you know, knowing your limits and your scope in this platform can help prevent wasting time in this marketplace than fighting a losing battle with the same.