Category Archives: Shopify Amazon integration
Integrating eBay and Amazon stores with other platforms of presence and shopping carts is of immense importance for serious sellers especially those that earn their income through their ecommerce presence. Integration as a process, be it Shopify Amazon integration or any others for that matter, directly contributes to automating core processes that need to be handled all at once in all platforms with ample protection from errors and faults. Sellers that carry out end to end integration experience innumerable benefits that include…
- Quick and error free handling of all core processes like listing management, inventory management, order control, payment management, taxes and revenue management and more through only one single user interface.
- Access to an array of additional features that are equally applicable on all platforms like, pricing management, optimization features, marketing management, tracking, reporting and many more.
- Access to managed services offered by the integration solution providers that allows sellers to customize the process to suit individual requirements
- Protection from performance upheavals that are usually caused every time marketplaces improve their algorithms or take other evolutionary steps as such.
With all the advantages that integration is obvious, it is necessary for sellers to know that attempting integration of top platforms like Volusion eBay Amazon etc takes a lot of skills and experience. More often than not, it is not one of those processes that can be accomplished with the help of manuals or e learning. Therefore, it is always advised that sellers especially newer and the experienced ones seek professional services for the same.
For those that think professional services are very expensive, which happens to be one of the reasons why new sellers often fall back on self help, it will be good to know that integration services for top platforms can be availed in as less 250$ with no compromise on effectiveness.
What is Data Feed Management?
When you launch yourself in the world of e commerce in a marketplace or comparison shopping platform of your choice, you need to let the products in your stock go live so that target buyers can see them, taken interest in them and eventually place orders for the same. The process of feed-upload in bare basic terms refers to introducing your products in the marketplace with suitable titles, descriptions, images and most importantly, prices. In fact, it will not be wrong to say that it is the quality of your data feed that determines the level of conversions you will experience.
The process of data feed management though, has wider meaning. This involves usage and application of strategies that make their product feed more attractive in comparison with competitors’ feed. Making titles, descriptions, images and prices more compatible with the target buyers forms the most important part of this process.
How to Manage Data Feed for Visible Profits –
Optimize your feed without fail –
This is the first essential aspect of proper feed management. Proper optimization improves visibility of the feed and makes them more compatible with the search engines of the platforms.
The task of optimization and pricing management can be accomplished very easily with the help of software solutions. Using the latter will automate the essential processes that would otherwise have claimed hours of every single day.
Play by the rules of the marketplace comparison shopping site –
Playing by the rules of concerned platform is imperative. Top performing marketplaces like Amazon and eBay are very particular about their data feed policies. Sellers who do not follow the rules are shown the door without second thoughts.
Integrate your cart with the chosen platform of sale –
Integrating your shopping cart with your chosen marketplace is critical when it comes to establishing error free data feed management. For example, if you are a Shopify powered seller performing in Amazon, you will have to carry out Shopify Amazon integration to achieve optimum data feed control.
Here’s the naked truth about seller central… it comes with its share of flaws. It is simply not a miracle cure to all Amazon selling hassles, although it is one of the best and the most unique seller support solutions that e commerce enthusiasts can possibly avail. All self motivated sellers have to start by creating Amazon seller central accounts which is often not a very difficult thing to do. Difficulties usually arise when the enthusiasts’ realize that this is certainly not an all inclusive solution for growth. In fact, Amazon may have been a little partial while distributing advantages between the seller and the vendor central to favor one over the other in terms that are wholly ad solely favorable to Amazon.
Say for example, in Vendor Central, Amazon own complete responsibility for the sellers’ inventory. Therefore, the marketplace is always in a rush to move the inventory faster for quicker profits. This is also the reason why certain sale boosting features like allowing A+ content in listing, allowing access to Amazon Prime Pantry and Vine as well as automated handling of returns and refunds is specific to vendor central. In seller central it is the opposite and access to sale these sale boosters are not available. This is rightly counted as a retarding factor as far as sale and exposure of the seller central users are concerned.
This however, does not mean that the seller central users have to lag behind and accept this discrimination with folded hands. With the assistance of Amazon seller central support solutions, the former can actually bridge the difference and perform with equal impact. These solutions that are usually available in the form of tools, softwares and plug-ins are power packed with various features including improvement in listing quality, automating return handling, enabling EDI (electronic data exchange) and many more for magento, volusion or Shopify Amazon integration. While these solutions may cost a little, the ROI is good enough to motivate the sellers to make the leap.