Monthly Archives: February 2017
Walmart can be as kind and benevolent as the sellers want it to be and this goes out especially to newer third party performers who have just commenced their ventures in this promising marketplace. Even as recently as 4 months ago, sellers were seen to breathe a sigh of relief saying that competition is low in Walmart.com which could be the key for them to win maximum visibility, sale and profits without having to try too hard. Or is it?
The reality as it stares at the face today is a little different. Over the past couple of months, competition seems to have gained phenomenal speed keeping pace with which has left otherwise happy sellers huffing and puffing. The latter have finally agreed they need much more to sell on Walmart.com than land up with a list of products and go live. For those who wish to gain or maintain their visibility, strategies have to be based on these 3 listing guidelines…
List popular products –
Sellers that have undergone the trial and error process have been repeatedly warning newer entities to resist bringing the entirety of their listing to this marketplace. Determining the most popular products and including only those in their Walmart.com listing can help streamline operation and inventory management while staying at a safe distance from housing immobile items in warehouses.
Maintain lowest prices –
If you have to sell on Walmart.com, you will have to maintain the lowest prices especially in comparison with other marketplaces where you may be present. A penny higher and you will run the risk of losing your listing to perpetual invisibility.
Use listing softwares –
Just like eBay Amazon listing softwares, listing solutions have also been designed for Walmart.com which can be used for achieving optimum levels of performance in this marketplace. Not using these often lifesaving tools can leave sellers dealing with errors and flaws time and again that can cause unnecessary setbacks in everyday operations.
As a mean of marketing, Facebook is much more than just about creating a fan page, aiming for more “likes” and blindly pushing your products to everyone. If you’re smart enough, there exist a host of ways and features on this giant social media platform that can boost your Amazon sales—easily and quickly and, that, without burning a hole in your pocket of paid advertisements.
How to be “smart enough”?
Here are 5 ways you can leverage on Facebook to easily increase your Amazon sales-
Create a Facebook page (duh!)
Of course, this is a go-to Facebook marketing way— you create a Facebook fan page. However, there’s much more to it than just setting up a page. So many small and big businesses, even after spending heaps on advertisement, are still struggling with poor conversion. They are not strategic enough. You need to be engaging; you need to understand the ‘pulse’ of your target audience- understand their needs and requirements and then promote your products accordingly.
Bank on Facebook Groups
In recent times, Facebook Group is getting all the attention from the small businesses that it truly deserves. Much more intimate as opposed to Facebook fan page, Groups can be more engaging that always ensures better conversion rate. To that, Facebook itself have introduced a host of features in Groups that makes selling much easier and direct. Just search and join all the relevant Facebook groups and push for your Amazon products thoughtfully.
Approach your niche influencer
Influence marketing, if did the right way, can boost your Amazon sales easily. All you need to do is find your niche influencer (could be a personal account or fan page) and convince them to promote your products. Of course you need to be considerate of a host of factors to ensure the ROI is good; like influencers’ reach, reputation, engagement rate, and pricing.
Use ‘Instant Articles’ to blog
For Amazon sellers – and online vendors as a whole – blogging should be an important part of overall marketing strategy. Facebook’s ‘Instant Article’ feature can be used to write long-form of relevant posts to engage and convert your target audience. It is very cost-effective, and if hit all the chords correctly, these instant articles – that loads much quicker as opposed to tradition blogs – can significantly boost your Amazon sales.
These are 4 ways you can use Facebook to reach your target audience and covert them into buying customers easily.
Make time for Facebook marketing
Of course, aside having a winning strategy, you need to have time for them in the first place. So it is best to rely on third-party Amazon seller software. Today, there exist many top e-commerce software solutions that make product listing, Amazon inventory management and order fulfillment much easier and quicker. Look around and sign up to one of them; cut back your time (and stress) from those little, manual and less-important activities and focus more on marketing.