Category Archives: Walmart marketplace v/s Amazon
Walmart online marketplace is far from beating Amazon in the world of ecommerce, but it is an established fact that 3P sellers are absolutely in love with this new platform of sale. In fact, some have even admitted that including Walmart.com in their multichannel endeavors or switching over completely to this marketplace has been one of the best decisions they have taken for the betterment of their overall growth and revenue enhancement.
Following are 4 reasons why Walmart marketplace Vs Amazon debate usually rests in favor of the former…
Walmart online marketplace is far from the maddening crowd – Amazon is crowded. Being seen even in the fifth page of search results can get extremely trying for sellers especially those that are inexperienced or small. Walmart.com on the other hand is very relaxed in terms of 3P seller count in the platform. Considering the fact that only the cream of the lot can get inducted into the marketplace, the competition is likely to remain low for a long time in the foreseeable future.
Selling structure as well as fees and commissions are comprehensive – Unlike Amazon, Walmart.com is not a complex web of incomprehensive fees and commission structures. This makes the process of staying in tune with profits and productivity easy for sellers in this marketplace.
The route to buy box is simple and approachable – Entities that sell on eBay and Amazon know how tough it could be to win a spot in the respective Buy Boxes in the marketplace. In Walmart, things are as easy as maintaining lowest prices and minimizing shipping costs to scratch.
Integration is easy and affordable – Lastly, integrating with Walmart.com and commencing operations is very easy and affordable for all 3P sellers. This is mostly because the platform has partnered with some of the top ecommerce solution developers that offer readymade integration solutions to speed up the process of setup and go live.
Amazon and Walmart.com has always ensured creating and maintaining selling environment that is conducive for the progress of sellers in terms of growth and profits. However there are certain differences between the two marketplaces that makes one more favorable than the other. When it comes to launch a Walmart marketplace v/s Amazon debate, here are certain essential factors upon which the differences can be highlighted…
At this very moment, Amazon is way tougher in terms of competition than Walmart.com for all the obvious reasons. In fact, it will not be entirely wrong to say that Amazon is fast reaching a point of saturation something that Walmart.com will never match till the next decade.
Nature of sellers –
Amazon supports all kinds of sellers be it retailers, small sellers, brand owners large business etc. Walmart.com on the other hand, entertains mostly brand owners and category leaders, a move that keeps numerous entities off the list.
Seller support –
Amazon scores more in terms of in-built seller support solutions all thanks to its years of existence in the market. Walmart at present, is nowhere close in this respect, but is closing in with measures like partnering with some of the top e commerce solution developers for offering fool proof integration and setup support to new entities.
Nature of buyers –
Amazon invites more affluent buyers especially through Amazon prime that care less about cost and more about quality of service. Walmart.com on the other hand invites buyers that are looking for the lowest price for basic products.
Nature of commodities sold –
Walmart.com mainly focuses on housing basic everyday items including grocery, while the scope of Amazon stretches to support luxury items as well. In fact, Walmart differs from eBay, Jet.com and certain other competitors as well in this respect.