Category Archives: Amazon sellers
Over the past decade, Amazon sellers have done their bit in gaining A to Z knowledge about the basics of this platform. How to enter Amazon, how to set up presence in the platform and learning the bare basics of selling by the rules are some of the few that can be mentioned in this respect. What has been making all the difference though, even after abiding by organic selling processes is the extremely high level of competition prevalent in this marketplace. To say that gaining an edge in this cut throat race to ultimate visibility and conversions is at its all time high would not amount to overstating the matter at all.
To rise from all things mediocre and stand out in the crowd at this very juncture may seem impossible, but many Amazon sellers are seen cracking the codes of success with flair. As has been stated by this group of ingenious performers, this edge at success has been made possible by adhering to certain outstanding selling strategies. These strategies are very innovative yet very simple for all to follow. Persistence and hard work with a touch of creativity have been mentioned as the three ingredients that build these speed currents to sure shot success.
To begin with, the march to win buy box eligibility is considered one of the most unprecedented ways to run past competitors in Amazon. While almost everyone is in the race for winning the buy box, it is only select four who are proactive and intelligent about the matter of correct pricing of products that find place in this conversion directing platform. Sellers who know how to make the ‘lowest price’ work in favor of winning the highest sale are the ones who enjoy the lions’ share of exposure. Besides this, strategies that are based on innovative yet organic ways of using promotional tools, automation tools etc are also used by sellers for promoting growth and profits.
If you are human, you are entitled to make your share of mistakes. However, there are times when mistakes are not entertained, and heavy price may have to be paid on being careless or deliberately arrogant about following rules. This is very applicable when it comes to selling in Amazon, the leading e commerce marketplace in the world. In very simple words, making mistakes as you sell on Amazon can cost you your account almost instantly which is why, you will always benefit by being aware about the ‘mistakes to avoid’.
It all starts with respecting the rules on account set up. This basically means that Amazon allows one seller one account only. So, if you deliberately push for more than one account with tricks and hacks preached by scammers, be assured that you will lose that one account that you are legally entitles to.
Secondly, it is the matter of listing that you should be extremely careful about. Listing products not sanctioned by Amazon, adding business website URLs in the product seller information, going outright promotional in product heading etc can be held as disrespecting Amazon listing policies. The end results of being over enthusiastic can cost your account in no time at all.
Thirdly, poor shipping policies that compromise buyer interests can also bring the wrath of Amazon down on the concerned sellers. Shipping hassles leading to late shipping and delivery, bloated costs for shipping etc can make buyers cast negative reviews against the sellers and bad reviews are always taken up by Amazon with strict seriousness.
More often than not, almost all of these mistakes can be addressed with the usage of proper Amazon seller softwares that are designed to make things easier, faster and more error free for sellers. Considering the fact that these softwares are affordable, sellers can use them from the very onset to prevent making mistakes and pursue healthy selling in Amazon.
With a flood of options that are being introducing by the passing years to aid and support selling in top performing marketplaces and comparison sites, it will not really be wrong to keep harping on being ‘careful’ when you as seller, pick your solutions. This applies mainly to Amazon, which still is the most unchallenged leader among all other e commerce marketplaces. The sheer size and bulk of this platform along with the range of product types and seller types that it hosts, makes it imperative for the concerned sellers to choose the most suitable among all other available Amazon seller software to cater to their urgencies with perfection.
However, while it may be true that it is imperative to look into the diversity and suitability of the features in these softwares before approaching them, there are a bunch of features that just about all sellers must aim for without fail. The list always starts with relevant tools and softwares that are dedicated to managing listing and inventory in this platform. It does not really matter if you are massively established seller with thousands of products under your wing or a very small seller with not more than a hundred, commencing with the right inventory and listing support will help you a long way in growing and prospering.
Secondly, not many sellers find it easy to sell on Amazon without being guided by the repricing softwares and tools. For all you know, competitive pricing is all it takes to make an endeavor more alluring to the buyers. If you are not a pro in it already, the repricing softwares will shoulder the task for you with perfection. At the same time, support solutions to track and maintain buyer information, abandoned cart management solution, orders and shipping support can be of lifesaving assistance.
With the economy not looking up still, many people are looking for way to make a good passive income. Selling on Amazon is being found as quite profitable for making additional income from home. However, new sellers without enough experience and know-how about product sales often end up making some basic errors which result in unsatisfied buyers, lower sales and even suspension of accounts in some cases. Read on and find out about the 4 basic mistakes that are often made by Amazon sellers. If you avoid these as a seller Amazon might not take it too kindly.
Give clean and concise titles to each item that you showcase on your listing page on Amazon. Often, sellers tend to stuff their product titles with keywords in order to make them rank better on the search results. Do not include exclamatory words, adjectives or unnecessary information into the titles.
Not keeping Amazon-appropriate photos
The Product Image Requirements section of Amazon clearly mention that all the photos uploaded onto the website should be in focus, kept on a pristine white backdrop and not have any inset images or graphics or any extra text. Many new sellers, especially those habituated to selling on eBay, tend to flout this policy. Amazon follows strict rules about keeping a professional catalog. You can use 3d cart Amazon to make the process easier for yourself.
Entering wrong weights
Many sellers end up entering wrong product weights for the items offered on FBA. FBA or Fulfillment by Amazon is a program that allows sellers to ship various products to the warehouses of Amazon. Once the item is sold, the order is fulfilled or shipped by Amazon. While a new item is entered in the catalog, sellers have to be cautious about properly entering the weight for it. Otherwise, they have to pay additional fees for the product. Many sellers tend to commonly enter wrong weight for the items.
Sending glass containers
There are strict rules in FBA regarding the type of items that can be sent to the fulfillment center of Amazon. Even if you send glass containers, they should not be over 4 ounces and have to be bubble wrapped. The container should also last after a drop test of 3 feet on concrete surface.
Worries and fears, serious thinking and losing sleep night after night are some of the common symptoms of apprehension that almost all new sellers in Amazon are seen to display. Very seldom has the world of e commerce in this decade come across brave hearts that landed with the sheer confidence of gaining instant growth and profits in this ever expanding platform. In very simple words, most of the fresh debuting Amazon sellers are literally seen to panic as their efforts go online. The good news is, scary as this may sound, it is possible to overcome some of the most common fears with a carefully chalked and calculated approach.
Firstly, the thought of losing to competition just after setting foot in Amazon is the first fear that surrounds newbies. This can be taken care of by seeking guidance about the ways and means to develop a powerful presence in Amazon right from Day 1. Developing awareness about Amazon and keeping the best practices in mind can work wonders in favor of the newbies. Being thorough with Amazon Seller Central is also one of the most potent ways to gain an edge in competition.
Secondly, newbies are also seen to get nervous about being clueless about how to run operations in Amazon without falling victims to errors and flaws. This is especially with respect to managing inventory, listing, order completion and many more. The solution lies in using the right softwares that are dedicated to address each of these critical operational processes. Using applicable softwares will automate, condense and streamline the otherwise herculean and seemingly unmanageable task to bare minimum.
Cost of support solutions have also been a cause of worry for many newbies. The truth is, there are a number of e commerce solution providers today who offer functional solutions for an astonishingly small price!
Volusion is one of those shopping cart solutions that are thoroughly dedicated to innovation. So, expecting something new and something fresh from this widely acclaimed store creating platform is often taken for granted. Being counted among near complete solutions, eBay and Amazon sellers powered by Volusion don’t usually feel the need to seek enhanced assistance as far as integrating with top e commerce marketplaces is concerned. This however, lasts only till the time loopholes begin to show and the concerned sellers keep treading on the traps.
Issues that usually arise are with respect to feed management, inventory control, keeping an active track of performance metrics, payment process mismanagement and many more. More often than not, these issues arise with top marketplaces like Amazon and eBay that function in their highly individualistic moods. Considering the fact that Volusion powered stores are usually loaded with many integration features in itself, going for a complete makeover is often not necessary.
The existing loopholes can be sealed effectively with the help of mini geniuses that are known as Volusion plug-in solutions. These solutions are tiny applications that are usually laden with features that help propel the cause of the integrated performance of shopping carts and marketplaces / comparison sites. True advantage of these services lies in the fact that plug-ins are usually very simple and are empowered to address the issue at hand almost instantly. Nevertheless, to attain real benefits, it is imperative that the sellers choose their plug-ins carefully.
While it is true that these mini wonders are widely acclaimed for their advantages, when chosen wrongly, they can slow down the process of the concerned business operations many times over. They can also open up other loopholes while leveling the ones that need addressing. Choosing carefully does not always mean choosing the right providers. It also means determining suitability of the concerned plug-in solution with the business. Seeking assistance from professionals is thus, a wise idea.