Monthly Archives: December 2015
The importance of managing data feed across single or multiple platforms of sale are critically important in the part of any seller. There is a whole lot that is dependent in feed management including gaining product ranking in the concerned marketplaces and comparison shopping platforms, diverting voluminous traffic to the respective stores and also aiding the improvement of conversion ratio by leaps. So, in a nutshell, compromising or taking a laid back approach at data feed management can cost the sellers a mighty profitable future.
Very often it has been observed that sellers, who make a manual approach to feed control especially when they are spread over many platforms of sale, suffer in terms of losing to competition even if they have worthy and more applicable products to offer to target buyers. Newbies often fall into the trap of going manual or using cheap solutions that are inapplicable to their feed management urgencies solely for the sake of saving on expenses.
The truth is, it does not really cost much in terms of money or efforts to improve feed management like never before. Proper syncing of shopping carts with the concerned marketplaces is one of the easiest ways to improve the process instantly. Say for example, if the seller is powered by CS Cart that is synced perfectly to Amazon, the CS Cart Amazon integrated performance will automatically boost the feed management part.
Usage of multichannel feed management softwares is also highly beneficial and affordable at the same time. These softwares basically ensure exporting data feed from the seller’s website automatically to all the platforms where the seller may be present and that too through a single user interface. Through these softwares, users get to save time, efforts and expenses while enjoying perfect immunity from errors and flaws. Availing these solutions is very easy, although some research on the providers of the same is always advised.
Google Shopping is one of the most competitive comparison shopping platforms of this decade. This platform has been responsible for building fortunes for many vendors irrespective of their sizes and level of establishment. Once setting foot in Google Shopping, sellers can be assured that there will be an instant increase in the flow of traffic to their stores and the conversion rate will also increase manifold. However, even though Google Shopping assures a very bright future to participating merchants, it is expected that the merchants adhere to the basic requirements established by this platform as far as set up and everyday operations is concerned.
A whole lot depends upon how merchants manage their Google product feed. Google Shopping is extremely particular about its product feed guidelines and expects merchants to follow the same without fail. Perfection in product feed management allows the merchants to remain in the top of the searches, gain an edge in conversions and drive maximum traffic towards the site. Considering the pace at which this platform functions, making a manual approach towards this end can cost the merchants their future. The simplest thing to do is to use feed management softwares / tools preferably from quality e commerce solution providers.
The feed management softwares are structured to export product feed from the merchant’s website to Google Shopping while being compliant of the requirements stated by the platform. This not only makes the process as easy as a matter of seconds but also ensures flawlessness and immunity from human errors that can otherwise be fatal. Product feed management systems also get a boost with proper integration of the concerned shopping carts with the platform. Say for example, if a certain merchant is powered by Magento, initiating and completing Magento Google Shopping integration is sure to add punch to flawless feed management.
Resources may be the gift of God, but technology is the gift of ‘Man’. This is perhaps the reason why imperfections can always be expected to be a part and parcel of it. E commerce vendors who are usually in the lookout for the perfect software solutions to make their tasks in Amazon a one click affair, should also be well versed with this undeniable truth. These are the days when aspects of managing business in Amazon like listing and inventory control are seldom approached without the assistance of the right tools and software solutions.
Most of these impactful gifts of modern science work wonderfully in minimizing the task of the users to bare minimum while at the same time, reducing the risk of errors to literal extinction. Vendors with moderate to very large inventories are the fist to benefit from the same. However, to believe that Amazon inventory or other operational solutions will be complete in every sense of the term can be a little too much to expect. More often than not, even the most feature laden solutions that sport highest compatibility with the respective business can fall a little short in terms of fringe benefits.
Not being careful while choosing the softwares thus, can lead to serious unhappiness in the part of the users once the softwares are installed. Beginners charged with an enthusiasm rush are usually seen to make such errors. Nevertheless, when the shortcomings are experienced, things need to be sorted out as soon as possible. There are 2 probable solutions that can cater to this issue… one is to pack add-ons to the existing Amazon selling software and bridge the gaps and the next one is to change the solution altogether.
Each of these solutions have their pros and cons in terms of investments, time spent in redoing the process and kick starting the procedure all over again. It is necessary to weigh the advantages before any step is taken.
Many small businesses that have established presence in Amazon feel that their product list may be too small to call for the assistance of softwares. Such is the thought that if they can hand count their products, they may be successful in listing in manually as well. In all honesty, the case is entirely opposite. Listing softwares these days are not just dedicated to cater to the basics only, but allow a range of added advantages also. Not giving these intelligent options a shot right from the onset of the business, may result in missing out on these extended benefits which could have given the concerned venture the much necessary boost it will always require in Amazon.
To begin with, listing Amazon listing softwares is usually designed very carefully to minimize or completely eradicate any possibility of human errors whatsoever. This includes preventing the grief of lifting your products twice which is a terrifying mistake when detected.
Secondly, compared to manual efforts, listing through softwares can be lightning fast. In fact, the hours that you may have had to spend before your system can be condensed to a few minutes if not lesser. This frees a whole lot of time for you to focus on other essentials of the business than the mundane operations.
Thirdly, using Amazon integration softwares can help massively when your business expands. Even if your product list keeps expanding, time spent on flawless listing will still be the same that is bare minimum. In fact, many sellers have expressed that usage of listing softwares have allowed them to take confident steps towards active expansions.
Fourthly, all these benefits are usually available to the users in very affordable prices. The process of installation of these solutions is also very easy. So, giving them a miss in the name of cost or maintenance may not be a very valid cause after all.
The importance of inventory management has been realized by e commerce sellers at a global scale. This is especially so when the concerned marketplaces are counted among the top and tend to have a mind of their own with Amazon and eBay taking the lead. Millions of sellers focusing on these two platforms thus, seek solutions with Amazon eBay inventory management systems that are complete with a range of intelligent softwares and tools that are often topped with plug-ins and managed services as well. These solutions are critical because they tend to automate the inventory management process almost completely, which makes them literally irresistible to serious sellers.
Easy as this may seem, Amazon eBay inventory management systems do have certain grim sides to them that are experienced time and again by hundreds of sellers from over the world. On a happier note, none of them are difficult to overcome. Basically, knowing the grimmer sides of these solutions can help the users put their guards up and approach the same with wisdom and immunity from pitfalls. Here are some of the grim aspects that need to be borne in mind while approaching inventory solutions for Amazon and eBay…
To begin with, not all solutions are alike. Solutions like shopify eBay inventory usually differ in terms of the included advantages they offer which can be anywhere from the bare basics to infinite added fringes. Not choosing according to the requirements of the business can render the solutions counterproductive.
Secondly, not all eBay Amazon inventory solutions come from dependable providers. Not choosing the right providers can land users with incomplete and ill performing solutions which eventually pulls the concerned sellers down in these top marketplaces. Doing some prior homework on the company profiles as well as reading through the reviews can help in this respect.
Thirdly, installing and integrating these solutions with the concerned marketplaces can be tough call especially for the inexperienced users. Not doing it right can leave the entire process of inventory management open to unforgivable errors. Seeking professional assistance can be a good solution to this issue.
Bigcommerce is one of those platforms that blend well with just about all top performing platforms including Amazon and eBay. However, to believe that the process of synchronized performance can be accomplished with no significant efforts exercised in the part of the Bigcommerce powered sellers, would be a little too much to expect. This is especially so in the part of eBay which has a distinct mood of its own and considering the fact that this platform attracts a very different customer base while being an auction based platform at the same time.
More often than not, it has been seen that new e commerce business owners falter when it comes to establishing synchronized performance of their shopping carts and the marketplace, which prevents them from achieving the best of both. The involved intricacies usually elude the understanding of the former especially those who have minimal technical knowhow surrounding the same. This again, opens up innumerable loopholes that inevitably result in dismally poor performance. eBay is one of those platforms that do not entertain trial and error well.
The next best solution is to approach eBay integration professional services which can be a one stop solution to improving compatibility of both the platforms almost instantly. Unlike what many new business owners may think, professional integration services are not scams played out by e commerce solution providers. In fact, no performance based businesses these days can even think of functioning without the assistance of professional integration solutions. From the process of integration set up to furnishing with added listing and inventory softwares / tools, from bidding assistance to pricing and repricing; just about everything is made available right at one’s fingertips.
It is true that any Bigcommerce eBay integration solution will never come at dirt cheap prices. However, there are certain thoughtful third party providers who offer package solutions at reasonable rates which can take the final load off the shoulders of the sellers.