Monthly Archives: March 2016
eBay as a top performing marketplace, accommodates almost all kinds of sellers irrespective of their sizes, levels of experience or types of businesses that they may possess. At the moment, eBay sellers have the option of either selling as individual hobby sellers or sell through stores of their own. More often than not, this decision depends upon the levels of inventory that the sellers have under their umbrella. For sellers with very few products in their list, it is always best to opt for individual selling. For those who have medium to large inventories, it is always advisable to sell on eBay though well designed stores.
While sellers with really large inventories are seen to make the most of the store options, it is the ones in the middle (that is those with medium level inventories) that are seen to be stuck while deciding between individual selling and selling through stores. It is true that operating through stores has its own share of advantages. Nevertheless, this fact can never be ignored that the rules for owners of eBay stores are more stringent than otherwise. From established fee structure to set up, from commission to payments, everything calls for utmost attention at all times.
In short, errors, flaws and issues in operations can lead to serious concerns in the form of losing customers and resultant profits. This is a risk that medium level sellers can seldom take. In order to start efforts with a balanced approach, it is imperative that the sellers evaluate the pros and cons of the methods that they choose for selling in this platform. Secondly, at all times, it is imperative to power the endeavor with eBay selling softwares that is assured to go a very long way in establishing operational ease through automation of the processes.
This applies to vital and non negotiable aspects like listing, all encompassing inventory control, order completion support, pricing assistance as well as shielding from errors. These advantages will eventually ensure that any mode of selling embraced by the mid level sellers would bring in equal benefits.
It has often been seen that buyers in eBay or any e commerce marketplace for that matter are a little apprehensive about the authenticity of the products they order and the payments that they make. Sniffing out fraud may have just escalated as a fundamental right of all those who are either first time visitors or frequent purchasers from those platforms. However, not many will be able to believe that things can often go the other way round where it is the sellers especially in platforms like eBay who have much to fear against fraudulent buyers.
Being one of those few platforms of sale where infinite varieties of products in their freshest form or used form are sold every single second, it is possible to invite an overwhelming variety of buyers some of whom may not be in the possession of best intensions. More often than not, it is the new eBay seller who have minimum experience in selling in the platform who suffer blows from these inauthentic purchasers. At present, there are at least a thousand innovative ways with which many of these fraudsters have managed to create dents in the otherwise prospering businesses in eBay.
At all costs, it is imperative for the sellers to keep their guards up in this matter and be very cautious about selling to people who sound dubious. Say for example, if a certain buyer wants the concerned seller to sell outside eBay, it is best to ignore such demands and be wary of the same buyer while monitoring his / her activities in eBay if they choose to return. There are also a number of geniuses who manage to dodge payments by creating fake payment receipts in favor of the sellers. So, having PayPal accounts secured is also very necessary and this is a matter that should never be postponed to a later date.
Over the past decade, Amazon sellers have done their bit in gaining A to Z knowledge about the basics of this platform. How to enter Amazon, how to set up presence in the platform and learning the bare basics of selling by the rules are some of the few that can be mentioned in this respect. What has been making all the difference though, even after abiding by organic selling processes is the extremely high level of competition prevalent in this marketplace. To say that gaining an edge in this cut throat race to ultimate visibility and conversions is at its all time high would not amount to overstating the matter at all.
To rise from all things mediocre and stand out in the crowd at this very juncture may seem impossible, but many Amazon sellers are seen cracking the codes of success with flair. As has been stated by this group of ingenious performers, this edge at success has been made possible by adhering to certain outstanding selling strategies. These strategies are very innovative yet very simple for all to follow. Persistence and hard work with a touch of creativity have been mentioned as the three ingredients that build these speed currents to sure shot success.
To begin with, the march to win buy box eligibility is considered one of the most unprecedented ways to run past competitors in Amazon. While almost everyone is in the race for winning the buy box, it is only select four who are proactive and intelligent about the matter of correct pricing of products that find place in this conversion directing platform. Sellers who know how to make the ‘lowest price’ work in favor of winning the highest sale are the ones who enjoy the lions’ share of exposure. Besides this, strategies that are based on innovative yet organic ways of using promotional tools, automation tools etc are also used by sellers for promoting growth and profits.
There is a reason why Amazon is so particular about its listing policies. By now, sellers in this platform have come to understand the importance of abiding by the rules following a chain of unfortunate circumstances that the delinquent parties have sadly experienced. There are two reasons why almost all top marketplaces have their unique listing policies. The first reason is directly favorable for the sellers whose products can gain enhanced discoverability through proper listing in Amazon. The second reason is to improve purchase experience of buyers in this marketplace many times over so that they keep returning for more.
Of the two, Amazon has always been more conscious about the second reason. It has also done its bit in inculcating the fact into all sellers functioning in this platform that any negligence in the process of Amazon listing that contribute to poor shopping experience in the part of the sellers can be dealt with dire consequences. More often than not, improper listing that can affect buyer experience has got everything to do with misleading the latter while making their purchase. Say for example, images not matching with the product title, discounts showcased in the products not actually applied, mentioning wrong quantities of the products etc can be mentioned in this respect.
Such errors can go a very long way in increasing the order defect rate in the part of the sellers which can again spell troubles in many ways than one. Increased order defect rate is one of the scariest hassles that take sellers away from their goals of winning buy box eligibility if not inviting warnings from Amazon in the first place. As far as buyers are concerned, most of them hold Amazon responsible for poor purchase experience than the individual sellers themselves. Wastage of time in the entire process of receiving wrong products, sending the same back and waiting for returns / refunds can be truly annoying which can prevent them from making any further purchases anytime soon.
Comparison shopping engines can be your star ticket to driving maximum traffic to your online shop. Google Shopping, Price Grabber, Shopzilla and many more have been structured to ensure best prices for the shoppers and the best traffic and conversions to the sellers present in these platforms. It has been proven by statistics that mere presence in comparison shopping platforms ensure steep rise in the visibility of the sellers exposing the same to a flood of purchase motivated buyers. What needs to be borne in mind though is the fact that things may not be as easy as it sounds. The root of all success lies in how the concerned sellers manage their data feed in these platforms.
Comparison engines are all about best prices making it imperative for enthusiastic sellers to initiate and implement proper comparison shopping feed management. This is one of those critical processes that can make or break a seller’s ambition of no-nonsense growth and profits through these competitive platforms. Managing feed in these sites at all times need to be flawless with careful attention to the pricing of the products to maintain a competitive edge. The aim of all comparison shopping platforms is to offer the best deals to the buyers; and it is only through the process of proper feed management that sellers can bring their products to spotlight.
It will not be wrong to say that making a manual attempt at data feed management in comparison shopping sites is as good as committing suicide. Usage of softwares and tools dedicated to the cause is more than just imperative. Basically, softwares and tools that are designed to handle feed in comparison shopping platforms ensure automating the process which ensures freeing time in the part of the sellers. They also ensure faultlessness in the process which ensures keeping the sellers in the good books of these platforms.
At the same time, the task of competitive pricing and repricing is also handled robustly by these tools of super intelligence. In all, these tools are the simplest and the most effective solutions to maintaining profitable presence in comparison sites and should thus be used by all growth motivated sellers.
If you are human, you are entitled to make your share of mistakes. However, there are times when mistakes are not entertained, and heavy price may have to be paid on being careless or deliberately arrogant about following rules. This is very applicable when it comes to selling in Amazon, the leading e commerce marketplace in the world. In very simple words, making mistakes as you sell on Amazon can cost you your account almost instantly which is why, you will always benefit by being aware about the ‘mistakes to avoid’.
It all starts with respecting the rules on account set up. This basically means that Amazon allows one seller one account only. So, if you deliberately push for more than one account with tricks and hacks preached by scammers, be assured that you will lose that one account that you are legally entitles to.
Secondly, it is the matter of listing that you should be extremely careful about. Listing products not sanctioned by Amazon, adding business website URLs in the product seller information, going outright promotional in product heading etc can be held as disrespecting Amazon listing policies. The end results of being over enthusiastic can cost your account in no time at all.
Thirdly, poor shipping policies that compromise buyer interests can also bring the wrath of Amazon down on the concerned sellers. Shipping hassles leading to late shipping and delivery, bloated costs for shipping etc can make buyers cast negative reviews against the sellers and bad reviews are always taken up by Amazon with strict seriousness.
More often than not, almost all of these mistakes can be addressed with the usage of proper Amazon seller softwares that are designed to make things easier, faster and more error free for sellers. Considering the fact that these softwares are affordable, sellers can use them from the very onset to prevent making mistakes and pursue healthy selling in Amazon.
With a flood of options that are being introducing by the passing years to aid and support selling in top performing marketplaces and comparison sites, it will not really be wrong to keep harping on being ‘careful’ when you as seller, pick your solutions. This applies mainly to Amazon, which still is the most unchallenged leader among all other e commerce marketplaces. The sheer size and bulk of this platform along with the range of product types and seller types that it hosts, makes it imperative for the concerned sellers to choose the most suitable among all other available Amazon seller software to cater to their urgencies with perfection.
However, while it may be true that it is imperative to look into the diversity and suitability of the features in these softwares before approaching them, there are a bunch of features that just about all sellers must aim for without fail. The list always starts with relevant tools and softwares that are dedicated to managing listing and inventory in this platform. It does not really matter if you are massively established seller with thousands of products under your wing or a very small seller with not more than a hundred, commencing with the right inventory and listing support will help you a long way in growing and prospering.
Secondly, not many sellers find it easy to sell on Amazon without being guided by the repricing softwares and tools. For all you know, competitive pricing is all it takes to make an endeavor more alluring to the buyers. If you are not a pro in it already, the repricing softwares will shoulder the task for you with perfection. At the same time, support solutions to track and maintain buyer information, abandoned cart management solution, orders and shipping support can be of lifesaving assistance.